White Out
WhiteOutLogo.png
The official logo for Mountain Dew White Out.
Description
Flavor: United States, Japan, and Canada: Smooth Citrus

New Zealand: Lemon

Color: White      
Details
Current Status: United States, Japan, and New Zealand: Permanent Flavor

Diet, Most regions of the United States, and Canada: Discontinued

Locations Available: United States
Japan
Canada
New Zealand
Year(s) Available: United States: 2009 (Test Release), 2010 - Present
Freeze: 2011, 2019 - Present
Diet: 2011
Japan: 2012 - Present
Canada: 2013, 2014
New Zealand: 2014 - Present
Related Flavors: Typhoon
Distortion
Flavor 648
Voltage
Game Fuel (Tropical Smash)
Similar Flavors: White Label
Dewshine
DEW-S-A
Dew Iced
Dew Fuel
Lemon
Lime
Mountain Dew Ice
Mountain Dew
Kickstart (Energizing Limeade)
Dew Fuel
Mountain Dew Ice (Cherry)
Related Promotions: DEWmocracy
FanDEWmonium
Honor the Code
Loot for Labels
Dew XP
DewGothamCity
DEWmocracy Canada
Iconic Summer
Every2Minutes
Fuel Up For Battle
Dew Nation Rewards
DewNited
Gallery

White Out (previously known as Flavor #493) is a Mountain Dew flavor. It was the second to be chosen by fans in the DEWmocracy promotion. Its tagline is "Smooth citrus DEW" in the United States, while its diet version had a planned tagline of "Smooth citrus Diet DEW with other natural flavors."

Description

Mountain Dew White Out is a smooth citrus flavored soda in the United States, Canada, and Japan and Lemon in New Zealand, and is foggy white in color, as its name suggests. During the initial DEWmocracy campaign, fans of the competing flavors referred to White Out as "Sprite Out", mocking its flavor profile as being similar to Sprite.

History

DEWmocracy 2: Collective Intelligence

Main article: DEWmocracy

White Out was first tested alongside multiple other new flavors in a tour that stopped in 17 American cities in 2009. Taste testers were to give their input, and at the end of the tour, three flavor finalists were chosen. The three flavors names and flavors were chosen with the help of Dew Labs members, and the designs were submitted from artistic fans. Then, they were released to the public on April 19, 2010, as Typhoon, Distortion, and White Out, and consumers were encouraged to try all three and vote on which they preferred. Voting ended in June, and White Out was announced to be the winner, holding 44% of the votes.

Permanent Release

On October 4th, 2010, it was re-released to most of the stores in the United States as a permanent flavor. However, in early 2019, it's status has been changed into certain regions. Due to this change that most of the supermarkets/gas stations dropped White Out in 12-packs as well of bottles but the flavor is still only available in certain regions in bottles of some other certain regions in 12 packs. It was rumored that White Out and Pitch Black would be discontinued at the end of last year along with the Label Series.

FanDEWmonium

Main article: FanDEWmonium

A Diet White Out was created for the FanDEWmonium promotion, but it did not place in the finals, coming in 3rd place.

International Release

Japanese Release

On June 12, 2012, White Out was released in Japan in 500 ml bottles, joining Grape and the original flavor.

New Zealand Release

In July 2014, White Out was released to New Zealand as part of their regular product line, replacing Electro Shock. It was described as "DEW with a blast of Lemon flavor."

DEWmocracy Canada

White Out was one of four Mountain Dew flavors featured in Canada's 2013 DEWmocracy Canada contest. It landed in third, above Supernova, with Code Red ahead in second, with Voltage winning. It returned with Supernova and Code Red in DEWmand 2014, which Code Red once more landed above White Out as the winner.

White Out Freeze

After White Out won DEWmocracy, a Slurpee version of it was made available at participating 7-Eleven convenience stores beginning in January 2011. It is still currently unknown that the Slurpee version is still available at participating 7-Eleven convenience stores nowadays.

In July 2019, it was reported that the White Out Freeze came out in Circle K locations as a froster freeze for a limited time only for the DewNited promotion. As of November 2019, it is still available in Circle K locations.

In October 2019, it was also reported that the White Out Freeze recently came out in Maverick locations as well.

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