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White Out
WhiteOutLogo.png
The official logo for Mountain Dew White Out.
Description
Flavor: United States and Canada: Smooth Citrus

Japan: Cool Citrus New Zealand: Lemon

Color: White      
Details
Current Status: Discontinued
Locations Available: United States
Japan
Canada
New Zealand
Year(s) Available: United States: 2009 (Test Release), 2010 - Present
Freeze: 2011, 2019 - Present
Diet: 2011
Japan: 2012 - 2013
Canada: 2013, 2014
New Zealand: 2014 - 2015
Related Flavors: Typhoon
Distortion
Flavor 648
Voltage
Game Fuel (Tropical Smash)
Similar Flavors: White Label
Dewshine
DEW-S-A
Dew Iced
Dew Fuel
Lemon
Lime
Mountain Dew Ice
Mountain Dew
Kickstart (Energizing Limeade)
Dew Fuel
Mountain Dew Ice (Cherry)
Related Promotions: DEWmocracy
FanDEWmonium
Honor the Code
Loot for Labels
Dew XP
DewGothamCity
DEWmocracy Canada
Iconic Summer
Every2Minutes
Fuel Up For Battle
Dew Nation Rewards
DewNited
Gallery

White Out (previously known as Flavor #493) is a Mountain Dew flavor. It was the second to be chosen by fans in the DEWmocracy promotion. Its tagline is "Smooth Citrus Flavor DEW with Other Natural Flavors" in the United States, while its diet version had a planned tagline of "Smooth citrus Diet DEW with other natural flavors."

Description

White Out is a smooth citrus flavored soda in the United States, Canada, and Japan and Lemon in New Zealand, and is foggy white in color, as its name suggests. During the initial DEWmocracy campaign, fans of the competing flavors referred to White Out as "Sprite Out", mocking its flavor profile as being similar to Sprite.

History

DEWmocracy 2: Collective Intelligence

Main article: DEWmocracy

White Out was first tested alongside multiple other new flavors in a tour that stopped in 17 American cities in 2009. Taste testers were to give their input, and at the end of the tour, three flavor finalists were chosen. The three flavors names and flavors were chosen with the help of Dew Labs members, and the designs were submitted from artistic fans. Then, they were released to the public on April 19, 2010, as Typhoon, Distortion, and White Out, and consumers were encouraged to try all three and vote on which they preferred. Voting ended in June, and White Out was announced to be the winner, holding 44% of the votes. On October 4th, 2010, it got re-released to most of the stores in the United States as a permanent flavor.

In early 2019, strangely enough, White Out, such as other lesser-known flavors, Real Sugar, Diet Code Red, Citrus Cherry, Pitch Black, Caffeine-Free Mountain Dew, Caffeine-Free Diet Mountain Dew got pulled from the shelves in most regions of the United States due to potentially low sales. As of late 2021, most of these flavors are still getting produced sporadically along the Midwest region from independent Pepsi bottlers for unknown reasons. As for White Out, in this case, it is currently available in one size that is only 20-ounce bottles.

FanDEWmonium

Main article: FanDEWmonium

A Diet White Out was created for the FanDEWmonium promotion, but it did not place in the finals, coming in 3rd place.

International Release

Japan

On April 24, 2012, Suntory announced they would release Mountain Dew White Out in Japan starting from June 12, 2012. It was released as "マウンテンデュー ホワイトアウト" (Mountain Dew Whiteout) and was available in 500 ml bottles.[1]

New Zealand

In July 2014, White Out was released to New Zealand as part of their regular product line, replacing Electro Shock. It was described as "DEW with a blast of Lemon flavor."

It was sold for a short time, and was discontinued by the following year, likely due to low sales, considering it never obtained the newer logo.

Canada

White Out was one of four Mountain Dew flavors featured in Canada's 2013 DEWmocracy Canada contest. It landed in third, above Supernova, with Code Red ahead in second, with Voltage winning. It returned with Supernova and Code Red in DEWmand 2014, which Code Red once more landed above White Out as the winner.

White Out Freeze

After White Out won DEWmocracy, a Slurpee version of it was made available at participating 7-Eleven convenience stores beginning in January 2011. It is still currently unknown that the Slurpee version is still available at participating 7-Eleven convenience stores nowadays.

In July 2019, it was reported that the White Out Freeze came out in Circle K locations as a froster freeze for a limited time only for the DewNited promotion. As of July 2021, it is still available in some Circle K locations.

In October 2019, it was also reported that the White Out Freeze recently came out in Maverick locations as well.

Trivia

  • Coming soon!

References

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