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White Out
MTN DEW White Out 2017.svg
The official White Out logo, used since 2017.
Description
Flavor: United States and Canada: Smooth Citrus (Yuzu Lemongrass)
Japan: Cool Citrus
New Zealand: Lemon
Color: White      
Details
Current Status: United States: Permanent Flavor
US Diet, Japan, Canada, and New Zealand: Discontinued
Locations Available: United States
Japan
Canada
New Zealand
Year(s) Available: Freeze:
United States: 2011, 2019 - Present
Canada: 2012 - 2014?
Soda:
United States: 2009 (Test Release), 2010 - Present
US Diet: 2011
Japan: 2012 - 2013
Canada: 2013, 2014
New Zealand: 2014 - 2015
Related Flavors: Typhoon
Distortion
Flavor 648
Voltage
Game Fuel (Tropical Smash)
Flavor 286
Diet Crave
Similar Flavors: White Label
Dewshine
DEW-S-A
Lemon
Lime
Mountain Dew Ice
Mountain Dew
Kickstart (Energizing Limeade)
Golden Lime
Related Promotions: DEWmocracy
FanDEWmonium
Honor the Code
Loot for Labels
Dew XP
DewGothamCity
DEWmocracy Canada
Iconic Summer
Every2Minutes
Fuel Up For Battle
Dew Nation Rewards
DewNited
PepCoin
Gallery

White Out (previously known as Flavor #493) is a Mountain Dew flavor first released in stores in 2010 as a finalist in the second DEWmocracy promotion, where it won and became a permanent flavor in the United States.

Description

White Out is a Smooth Citrus (Yuzu Lemongrass) flavor of Mountain Dew. During the initial DEWmocracy campaign, fans of the competing flavors referred to White Out as "Sprite Out," mocking its flavor profile as very similar to Sprite. Its color has a white look.

In Canada, it sports the same flavor following the American flavor of White Out. In Japan, it's a Cool Citrus flavor, and in New Zealand, it's a Lemon flavor.

Tagline

Its tagline is "Smooth Citrus Flavor DEW with Other Natural Flavors" in the United States, while its diet version's tagline was "Smooth Citrus Diet Dew with Other Natural Flavors." In Oceania, its catchphrase is "DEW with a Blast of Lemon Flavour."

History

DEWmocracy 2: Collective Intelligence (2010)

Main article: DEWmocracy

White Out was first tested alongside multiple other new flavors in a tour that stopped in 17 American cities in 2009. Taste testers were able to give their input, and at the end of the journey, three flavor finalists were chosen. These three flavors have their unique flavors, names chosen for them with the help of Dew Labs members, and the designs got submitted from artistic fans. Then, they got released to the public on April 19th, 2010, as Typhoon, Distortion, and White Out, and consumers were encouraged to try all three and vote on which they preferred. Voting ended in June, and White Out got announced to be the winner, holding 44% of the votes. On October 4th, 2010, it got re-released to most of the stores in the United States as a permanent flavor.

In early 2019, White Out, as well as other flavors, Real Sugar, Diet Code Red, Citrus Cherry, Pitch Black, Caffeine-Free Mountain Dew, Caffeine-Free Diet Mountain Dew got pulled from the shelves in most regions of the United States due to potentially low sales. As of late 2021, most of the aforementioned flavors are still being produced sporadically along the Midwest region from independent Pepsi bottlers for unknown reasons. As a result of this, White Out is currently only available in 20 ounce bottles.

FanDEWmonium (2010)

Main article: FanDEWmonium

A diet version of White Out got created for the 2010 FanDEWmonium promotion, but it did not place in the finals, coming in 3rd place.

International Release

Japan

On April 24th, 2012, Suntory announced they would release Mountain Dew White Out in Japan starting from June 12th, 2012. It was released as "マウンテンデュー ホワイトアウト" (Mountain Dew Whiteout) and was available in 500 ml bottles until 2013 where it got discontinued due to potentially low sales.[1]

New Zealand

In July 2014, White Out was released to New Zealand as part of their regular product line, replacing Electro Shock. It got described as "DEW with a blast of Lemon flavor."

White Out was sold for a short time and was discontinued by the following year, likely due to low sales. White Out never received an updated logo in New Zealand.

Canada

Main article: DEWmocracy Canada

In March 2013, a voting promotion called DEWmocracy Canada was announced. The concept of its name and voting session alone is comparable and consists of competitors from prior American DEWmocracy promotions I from 2008 and II from 2010 (excluding Code Red). The candidates were Voltage, Supernova, Code Red, and White Out.

These four Dew flavors were released over the summer of 2013, competed with each other until July 4th, 2013, when the voting ended, and Voltage was announced as the winner, leaving the losing flavors, Supernova, Code Red, and White Out discontinued until next year in a second promotion. Voltage was officially re-released to stores permanently on July 15th, 2013.

In 2014, these losing three flavors got re-released in high demand for the Canadian Back By Popular Dewmand. The flavors reemerged again for 2014's DEWmocracy Canada promotion, where Code Red, White Out, and Supernova got drawn in over the summer of 2014, competed with each other until August 5th, 2014, when the voting ended. Code Red, the cherry flavor, was announced the winner, leaving the losing flavors, Supernova and White Out discontinued once again. Code Red got officially re-released to stores permanently on September 2nd, 2014.

White Out Freeze

7-Eleven

After White Out won DEWmocracy in 2010, a Slurpee version was made available at participating 7-Eleven convenience stores beginning in January 2011. After several years, it got discontinued due to potentially low sales.

Circle K

In July 2019, it was reported that the White Out Freeze came out in Circle K locations as a Froster Freeze for a limited time only for the DewNited promotion. After the promotion, it is still available in some Circle K locations.

Maverick

In October 2019, it was reported that the White Out Freeze came out in Maverick locations. It is unclear that if White Out is still available as a freeze flavor or not.

Trivia

  • White Out is the second flavor to win a vote and become a permanent flavor in the United States to be later discontinued, after Diet Supernova and before Pitch Black.
  • An old slurpee website confirmed the flavor profile of White Out to be Yuzu Lemongrass.

References

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