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White Label

Mountain Dew White Label was a Mountain Dew flavor that was pre-released in January 2017, alongside Green Label on select colleges and universities campuses across the United States. It was later officially released in early 2017.

Description

Mountain Dew White Label was a pineapple-grapefruit flavored soda. It was available exclusively in 16 oz. cans similar to that of its counterparts Black Label and Green Label. It is described as "Mysteriously Exotic Dew".

Tagline

The flavor's tagline was "DEW with crafted tropical citrus".

History

In January 2017, White Label was pre-released on select colleges and universities campuses across the United States.

In March 2017, it became available for the public in the United States as a permanent flavor.

As of May 21st, 2019, it was rumored that the Label series would be discontinued sometime that year.

As of July 24th, 2019, it was confirmed by a Pepsi employee that the Label Series would be discontinued. First Green Label (which had been discontinued the previous year), then White Label, followed by Black Label.

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