VooDEW 5.0 (United States) was a Mountain Dew flavor released in the United States for Halloween 2023 as the fifth annual release in the VooDEW series.
Description[]
VooDEW 5.0 (United States) was a Mystery Flavor of Mountain Dew. It was white in color, with a flavor profile comparable to its VooDEW Family of Flavors alongside other Halloween and mystery flavors.
It was confirmed to be a collaboration with a "top Halloween Candy brand," marking the first time Mountain Dew has partnered with a candy brand for the VooDEW line.
Speculation[]
Before its mystery flavor was officially revealed, people who've tried it have drawn comparisons to some sort of cherry candy, or a chalky candy, or other various types of candy.
Clues[]
During September and October 2023, the official Mountain Dew Twitter account hinted at the flavor with various clues.
First Clue[]
In early September 2023, the official Mountain Dew Twitter account[1] has changed their bio to: "Mtn Dew Voo-Dew is back with a SCAIRY new flavor 🎈 Grab some before it’s gone."
Second Clue[]
In September 2023, Mountain Dew began promoting it with video teasers on Instagram and other social media with various red balloons.
Answer[]
On September 26th, 2023, the official Mountain Dew Twitter account unveiled[2] VooDEW's 2023 Mystery Flavor to be Cherry Airheads.
Collaboration[]
The collaboration with the candy brand is Perfetti Van Melle, a candy manufacturer that makes Airheads and Mentos.
History[]
VooDEW 5.0 was first leaked on a deleted r/MountainDew Reddit post[3] on August 7th, 2022, detailing PepsiCo's plans and release schedule for 2023 of the majority of flavors. The detailed leak here is as follows: HoneyDEW, Cobra Cane, Summer 2023's Baja Blast, VooDEW 5.0, and a DEWcision 2023 promotion of Typhoon and Pitch Black. Most of these were canceled except for the Summer release of Baja Blast and the Halloween release VooDEW 5.0, both of which ended up being released that year.
It was officially released in stores on September 11th, 2023[4], throughout the United States for a limited time in 12-packs, 7.5-ounce mini cans 8-packs, and 20-ounce bottles until November 3rd, 2023, where after that, VooDEW 6.0 (United States) would be succeeding it in 2024.
Trivia[]
- This flavor is the seventh U.S. Halloween-themed flavor to release, the first being Pitch Black (2004), the second being Pitch Black II (2005), the third being 1.0 (U.S.), the fourth being 2.0 (U.S.), the fifth being 3.0 (U.S.), the sixth being 4.0 (U.S.), the eighth being 6.0 (U.S.), and the ninth being Trolli (Cherry-Lemon) Zero Sugar.
- For Canada, the first being Pitch Black, the second being 1.0 (Canada) and the third being 2.0 (Canada).
- For Australia, the first and only being 1.0 (Australia).
- There's a Twitter account named "VooDewGrim,"[5] endorsed by the official Mountain Dew[6] Twitter account. VooDEWgrim has been inactive since 2022[7] and has yet to return.
- The VooDEW 5.0 flavor is a collaboration with a "Top Halloween candy brand" meaning that the flavor reveal will be a brand name and not a generic name such as "Sour Candy Flavor."
- This collaboration isn't the first partnership with a candy brand and a soda brand from PepsiCo. The first example of this Halloween collaboration was October 2020's Crush Sour Patch Kids Berry soda, the second example of this was VooDEW 5.0, and the third VooDEW 6.0.
- VooDEW 5.0 is being promoted on Mountain Dew's Instagram[8] in some video teasers.
- Teaser 1[9]: When a bottle of Baja Blast is getting buried in the sand, a skeleton hand (presumably VooDEWgrim) draws a tombstone on the sand where Baja Blast was buried, stating: "Your time is up!"
- Teaser 2[10]: A red glowing letter "V" (V for VooDEW) appears flickering and then turned to "Coming Soon."
- Teaser 3[11]: A picture shows a bottle of VooDEW 5.0 tied with a red balloon, next to a glass bowl of popcorn with a TV with static.
- Teaser 4[12]: Villains taken chill to enjoy themselves to playing catch, grill out, and going fishing.
- Teaser 5[13]: When a person knows about a secret, it's best to keep your lips sealed.
- Teaser 6[14]: Nightmare Freddy taking a bottle of VooDEW.
- Teaser 7[15]: A group of people running from a balloon in a forest stumbling on a bottle of VooDEW 5.0. One person decided to take a drink, then cuts to VooDEWGrim with a balloon in the back of a tree.
- Teaser 8[16]: You're running out of VooDEW!
- Teaser 9[17]: A group of friends drinking and screaming before they realize that they're running out of time to buy some VooDEW.
- Teaser 10[18]: VooDEWGrim holds a glass bowl of Cherry Airheads with some red balloons with white faces revealing its flavor.
References[]
- ↑ https://x.com/MountainDew
- ↑ https://x.com/MountainDew/status/1706659356215824407
- ↑ https://www.reddit.com/r/mountaindew/comments/wihrpg/2023_potential_lineup/
- ↑ https://x.com/TeamSupernovaFB/status/1644379820846096384
- ↑ https://x.com/VooDewGrim
- ↑ https://x.com/MountainDew
- ↑ https://x.com/VooDewGrim/status/1587474682541907969
- ↑ https://www.instagram.com/mountaindew/?hl=en
- ↑ https://www.instagram.com/p/CwnqZBZxZdQ/?hl=en
- ↑ https://www.instagram.com/p/Cwp3FgDOp4U/?hl=en
- ↑ https://www.instagram.com/p/Cw8YawbRVRJ/?hl=en
- ↑ https://www.instagram.com/p/CxGsprNRkDK/?hl=en
- ↑ https://www.instagram.com/p/CxJRcAOx9AC/?hl=en
- ↑ https://www.instagram.com/p/Cw2ewcXtkcE/?hl=en
- ↑ https://www.instagram.com/p/CxOQTqURcFF/?hl=en
- ↑ https://www.instagram.com/p/CxYl70lRVm2/?hl=en
- ↑ https://www.instagram.com/p/CxdwRnTLqMO/?hl=en
- ↑ https://www.instagram.com/p/Cxp-wRNL7mc/?hl=en