View source for Voltage

{{New Infobox Flavor
|color_hex = #0047BB
|image = MTN DEW Voltage 2021.svg
|caption = The official Mountain Dew Voltage logo as of 2021.
|flavor = United States, Canada, Uganda, Honduras: Raspberry Citrus<br>New Zealand: Wild Berry
|color = [[:Category:Blue Flavors|Blue]] {{color|4A8BB4}}
|status = United States and Canada: [[:Category:Current Flavors|Permanent Flavor]]<br>US Diet, The Philippines, New Zealand, Uganda and Honduras: [[:Category:Discontinued|Discontinued]]
|locations = '''Freeze:'''<br>United States<br>Canada and The Philippines: 7-Eleven<br>'''Soda:'''<br>United States<br>The Philippines<br>New Zealand<br>Canada<br>Uganda<br>Honduras
|years = '''Freeze:'''<br>United States: 2009, 2017? - Present<br>The Philippines: 2009<br>Canada: 2013 - 2014<br>'''Soda:'''<br>United States: [[:Category:2007|2007]] (Test Release), [[:Category:2008|2008]] - Present<br>The Philippines: [[:Category:2009|2009]]<br>US Diet: [[:Category:2010|2010]] - 2011<br>New Zealand: [[:Category:2011|2011]] - 2014<br>US Circle K: [[:Category:2013|2013]] - Present<br>Canada: 2013 - Present<br>Uganda: [[:Category:2014|2014]] - 2016<br>Honduras: [[:Category:2017|2017]] - 2018?
|related_flavors = [[Supernova]]<br>[[Revolution]]<br>[[DEW-S-A]]<br>[[Code Red]]<br>[[White Out]]
|similar_flavors = [[Game Fuel (Raspberry-Citrus)]]<br>[[Game Fuel (Citrus Blackberry)]]<br>[[Kickstart Hydrating Boost (Energizing Raspberry Citrus)]]<br>[[Sasquench]]<br>[[Raspberry]]
|related_promos = [[DEWmocracy 1]]<br>[[FanDEWmonium]]<br>[[DEWmocracy Canada]]
|gallery = Voltage
}}

'''Voltage''' (also known in New Zealand as "'''Electro Shock'''", in the Philippines as "'''High Voltage'''", and in Honduras as "'''Xtreme'''") is a [[Mountain Dew]] flavor first released in stores in 2008 as a finalist in the [[DEWmocracy 1|first DEWmocracy]] promotion, where it won and became a permanent flavor in the United States.

== '''Description''' ==
Voltage is a Raspberry Citrus flavor of [[Mountain Dew]] and has a blue look, having a comparable tasting flavor and color to that of [[Blue Shock]].

=== '''Tagline''' ===
Its tagline is ''"[[Mountain Dew|DEW]] Charged with Raspberry Citrus Flavor and Ginseng with Other Natural Flavors"'' while its diet version's tagline was ''"Raspberry-Citrus [[Diet Mountain Dew|Diet Dew]] with Natural and Artificial Flavors."''

In New Zealand, its tagline is ''"[[Mountain Dew|DEW]] with a Charge of Wild Berry Flavour."'', and in Honduras, its tagline is ''"[[Mountain Dew|DEW]] Cargado de Frambuesa."'', which translates to ''"[[Mountain Dew|DEW]] Charged with Raspberry Flavor."''

== '''History''' ==
=== '''(2008) DEWmocracy 1''' ===
{{Main|DEWmocracy 1}}

In November 2007, PepsiCo launched a new Mountain Dew marketing campaign. This campaign was named "DEWmocracy," tying the words Dew and Democracy together as the campaign centered around the idea of Dew drinkers designing the next permanent flavor on the line. DEWmocracy was released throughout various phases. Out of the 3 phase process, only three finalists were chosen: Voltage (a Raspberry Citrus flavor), [[Supernova]] (a pink Strawberry Melon flavor), and [[Revolution]] (a sky blue Wild Berry Fruit flavor).

Voltage, alongside its competitors, Supernova and Revolution, was officially released over the summer of 2008 to compete for a chance to become a permanent flavor. Drinkers were able to try all three flavors and vote on the DEWmocracy website on which they preferred for their favorite. Voting ended on August 19th, 2008, and Voltage was announced the winner, having won 41% of the votes, Supernova came in second place, with Revolution in third. Voltage was officially re-released in stores on December 29th of that year.

=== '''(2010 - 2011) FanDEWmonium''' ===
{{Main|FanDEWmonium}}

Diet Voltage was created in 2010 for FanDEWmonium and was a finalist. It was given an 8 week limited-time release to stores alongside the other finalist, [[Diet Supernova]] in March 2011. Diet Voltage (which held 45% of the votes) ended up losing to Diet Supernova, which won 55% of the votes.

== '''Soda Fountain release''' ==
=== '''Circle K''' ===
In 2013, Voltage was released exclusively in Circle K locations as a [https://www.reddit.com/r/mountaindew/comments/l4d9ab/i_went_to_a_circle_k_not_expecting_much_until_i/ fountain drink] as a permanent flavor and later in 2017 as a [https://www.reddit.com/r/mountaindew/comments/oedt1w/never_seen_a_mtn_dew_voltage_slushie_before_its/ Froster Freeze] flavor permanently. Voltage remains available as a fountain drink at Circle K and is the only convenience gas station store in the United States to sell it in soda fountains as well as the second to sell it in freeze form after 7-Eleven, which sold it in January 2009<ref>https://www.flickr.com/photos/ryanrules/3171772036/</ref> as a Slurpee for about a year.

== '''International release''' ==
=== '''The Philippines''' ===
Voltage (renamed High Voltage) was released in the Philippines in 2009 along with Supernova as part of a collaboration with the online game Grand Chase. It was released as a freeze at 7-Eleven under the name 'Ronan Rush' after one of the characters in the game. The freeze was available from September to November of 2009.

High Voltage also received a bottled release for a short time, it is unknown for how long it was available.

=== '''New Zealand''' ===
Voltage (renamed Electro Shock) was released in New Zealand in 2011 alongside [[LiveWire]] and [[Pitch Black]]. Although this particular release of Voltage is labeled as having a Wild Berry flavor, it has been claimed that it otherwise shares the same flavor as the US version.

In 2014, it was later discontinued due to either low sales or to make room for [[White Out]], a Lemon flavor.

=== '''Canada''' ===
{{Main|DEWmocracy Canada}}

In March 2013, a voting promotion called DEWmocracy Canada was announced. The concept of its name and voting session alone is comparable and consists of competitors from prior American DEWmocracy promotions I from [[DEWmocracy I|2008]] and II from [[DEWmocracy II|2010]] (excluding [[Code Red]]). The candidates were Voltage, [[Supernova]], Code Red, and White Out.

These four Dew flavors were released over the summer of 2013, competed with each other until July 4th, 2013, the deadline for voting. Voltage was announced the winner, leaving the losing flavors, Supernova, Code Red, and White Out discontinued until next year in a second promotion.

Voltage was officially re-released to stores permanently on July 15th, 2013.

=== '''Uganda''' ===
On August 20th, 2014, the official Ugandan Mountain Dew Facebook account announced that a new blue flavor was coming soon. A week later, it was released to stores in Uganda. It was later discontinued in 2016, likely due to low sales.

=== '''Malaysia''' ===
In 2017, [[LiveWire]] was renamed to Voltage, although it otherwise remained the same orange flavor and therefore bore no resemblance to any other version of Mountain Dew Voltage. Its redesign used an orange version of the standard Voltage label art.

=== '''Honduras''' ===
In the same year when Voltage was released in Malaysia, it later was released in Honduras as "Xtreme," being the first Mountain Dew flavor sold in the country. It was last mentioned by the Official Mountain Dew Honduras Facebook account in a post during [https://www.facebook.com/MountainDewHN/photos/a.630623086967791/2062154890481263 February 2018], so it was presumably discontinued soon after due to low sales at some point during 2018.

== '''Trivia''' ==
* Voltage is the first flavor that won [[DEWmocracy 1|DEWmocracy]] and is the only flavor still in production, not discontinued due to low sales. The other flavors were [[DEWmocracy 2]]'s [[White Out]], [[DEWcision 2016]]'s [[Pitch Black]], and [[FanDEWmonium]]'s [[Diet Supernova]]. All flavors mentioned are discontinued after being chosen by fans, and the times of these flavors' production vary from flavor to flavor after being a permanent flavor.
* After Voltage won DEWmocracy, a rumor circulated in the early 2010s that Voltage was supposed to [https://www.youtube.com/watch?v=5F2oPbGH1Uo "taste like Pepsi Blue,"] or "copy the formulation," or [https://www.youtube.com/watch?v=5iZbNn9pegA "It's Pepsi Blue, but Mountain Dew style"] as it was supposed to be Mountain Dew's take on Pepsi Blue.
** In reality, PepsiCo owns both brands of Pepsi and Mountain Dew, and when Pepsi Blue received a limited-time release in 2021, it was mistaken as both are different in their rights as berry flavors.

== '''References''' ==
<references/>

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