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Voltage
MTN DEW Voltage 2021.svg
The official Mountain Dew Voltage logo as of 2021.
Description
Flavor: Blue Raspberry
Color: Maya Blue      
Details
Current Status: United States, Canada: Permanent Flavor

Diet, New Zealand and Uganda: Discontinued

Locations Available: United States
Canada
Year(s) Available: United States: 2007 (Test release), 2008 - Present
Diet: 2011
New Zealand: 2011 - 2014
Circle K: 2013 - Present (Fountain)

Canada: 2013 - Present
Uganda: 2014 - 2016
Honduras: 2017 - Unknown

Related Flavors: White Out
Supernova
Revolution
Similar Flavors: Dark Berry
Game Fuel (Wild Fruit)
Game Fuel (Raspberry-Citrus)
Game Fuel (Electrifying Berry)
Game Fuel (Berry Lime)
Diet Ultra Violet
Blue Shock
Arctic Burst
Thin Ice Freeze
Diet Flare
Solar Flare
DEW-S-A
Berry Burst
Spiked (Raspberry Lemonade)
Kickstart Hydrating Boost (Energizing Raspberry Citrus)
Triple Berry
Berry Monsoon
Amp Game Fuel Charged (Berry Blast)
Liberty Brew
Kickstart Recharge (Energizing Blueberry Pomegranate)
Raspberry
Wild Berry
Strawberry
Goji Citrus Strawberry
Related Promotions: DEWmocracy
FanDEWmonium
Honor the Code
Loot for Labels
Dew XP
DEWmocracy Canada
Iconic Summer
Every2Minutes
Fuel Up For Battle
Dew Nation Rewards
Gallery

Voltage (also known in New Zealand as "Electro Shock", and in Honduras as "Xtreme") is a Mountain Dew flavor. It was first released as a finalist in the first DEWmocracy promotion, where it won and became a permanent flavor. Its tagline is "DEW charged with Raspberry Citrus Flavor and Ginseng with other Natural flavors," while its diet version tagline was "Raspberry-citrus Diet Dew with Natural and Artificial flavors."

Description

Voltage is a blue-raspberry flavored soda with added ginseng and is Maya Blue in color.

History

Main article: DEWmocracy

Voltage was designed by Mountain Dew fans during the first phase of DEWmocracy I in 2007 and would be released over the summer of 2008 to compete with Supernova and Revolution to become a permanent flavor. In August, voting had ended and Voltage was announced the winner, holding 41% of the votes. It was officially re-released to stores on December 29th of that year.

Main article: FanDEWmonium

Diet Voltage was created in 2011 for FanDEWmonium and was a finalist to have a limited time release to stores along with the other finalist, Diet Supernova. With Voltage holding 45% of the votes, Diet Supernova won with 55% of votes.

In 2013, the flavor was released to Circle K store locations as a fountain drink. To this day, the chain is the only place to sell it in fountains.

International Release

New Zealand Release

In 2011, Voltage was released in New Zealand, but was given the name Electro Shock, and described as "DEW with a charge of wild berry flavor." It was commonly mistaken as a different flavor than Voltage, but the two were the same flavor. Electro Shock was discontinued in 2014 and replaced with White Out.

Canadian Release

Main article: DEWmocracy Canada

Voltage became part of DEWmocracy Canada in 2013, and released into stores in March 2013, competing for votes against Code Red, White Out, and Supernova. On July 4th, Voltage was announced as the winner, and it was released into stores permanently on July 15th of that year.

Ugandan Release

In August 2014, Mountain Dew Uganda announced that Voltage was released in Uganda.

Malaysian Release

In 2017, Mountain Dew Malaysia renamed its flavor to LiveWire, as Voltage. The formula is still the same as LiveWire, and therefore looks and tastes nothing like the Voltage anywhere else. In the same year, Voltage was released in Honduras, but was given the name "Xtreme." Its tagline was described as "DEW Cargado de Frambuesa.", which translates to "DEW Charged with Raspberry Flavor."

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