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Voltage
MTN DEW Voltage 2021.svg
The official Mountain Dew Voltage logo as of 2021.
Description
Flavor: United States, Canada, Uganda, Honduras: Blue Raspberry
New Zealand: Wild Berry
Color: Maya Blue      
Details
Current Status: United States and Canada: Permanent Flavor
US Diet, New Zealand, Uganda and Honduras: Discontinued
Locations Available: United States
New Zealand
Canada
Uganda
Honduras
Year(s) Available: Freeze:
United States: 2017? - Present
Canada: 2013 - 2014
Soda:
United States: 2007 (Test Release), 2008 - Present
US Diet: 2011
New Zealand: 2011 - 2014
US Circle K: 2013 - Present
Canada: 2013 - Present
Uganda: 2014 - 2016
Honduras: 2017 - 2018?
Related Flavors: Blue Shock
DEW-S-A
Game Fuel (Raspberry-Citrus)
Berry Burst
Spiked (Raspberry Lemonade)
Kickstart Hydrating Boost (Energizing Raspberry Citrus)
Raspberry
Similar Flavors: Dark Berry
Dark Berry Bash
Game Fuel (Wild Fruit)
Game Fuel (Electrifying Berry)
Game Fuel (Charged Berry Blast)
Game Fuel (Berry Lime)
Berry Monsoon
Triple Berry
Diet Ultra Violet
Arctic Burst
Thin Ice Freeze
Diet Flare
Liberty Brew
Kickstart Recharge (Energizing Blueberry Pomegranate)
Wild Berry
Related Promotions: DEWmocracy I
FanDEWmonium
Honor the Code
Loot for Labels
Dew XP
DEWmocracy Canada
Iconic Summer
Every2Minutes
Fuel Up For Battle
Dew Nation Rewards
PepCoin
Gallery

Voltage (also known in New Zealand as "Electro Shock", and in Honduras as "Xtreme") is a Mountain Dew flavor first released in stores in 2008 as a finalist in the first DEWmocracy promotion, where it won and became a permanent flavor in the United States.

Description

Voltage is a Blue Raspberry flavor of Mountain Dew. It's similar to another Dew flavor, which has a similar shade of Blue Raspberry flavor, Blue Shock. Its color has a blue look.

Tagline

Its tagline is "DEW Charged with Raspberry Citrus Flavor and Ginseng with Other Natural Flavors" while its diet version's tagline was "Raspberry-Citrus Diet Dew with Natural and Artificial Flavors."

In New Zealand, its tagline is "DEW with a Charge of Wild Berry Flavour.", and in Honduras, its tagline is "DEW Cargado de Frambuesa.", which translates to "DEW Charged with Raspberry Flavor."

History

DEWmocracy 1 (2008)

Main article: DEWmocracy

In November 2007, PepsiCo launched a new Mountain Dew marketing campaign. This campaign was given the name "DEWmocracy," tying the words Dew and Democracy together as the campaign centered around the idea of Dew drinkers designing the next permanent flavor on the line. DEWmocracy was released in various phases, each eventually leading to three new Dew flavors, Voltage, Supernova, and Revolution.

Voltage was first designed by Mountain Dew fans in the first phase of DEWmocracy I, then released over the summer of 2008 to compete with Supernova and Revolution to become a permanent flavor. Fans were to go online to the DEWmocracy website to vote for their favorite. On August 19th, 2008, voting had ended and Voltage was announced the winner, having won 41% of the votes. Supernova came in second place, with Revolution in third. Voltage was officially re-released to stores on December 29th of that year.

FanDEWmonium (2010)

Main article: FanDEWmonium

Diet Voltage was created in 2011 for FanDEWmonium and was a finalist to have a limited-time release to stores alongside the other finalist, Diet Supernova. In the end, Diet Voltage (which held 45% of the votes) lost to Diet Supernova, which won 55% of the votes.

Soda Fountain Release

Circle K

In 2013, Voltage was released exclusively in Circle K locations as a fountain drink as a permanent flavor and later in 2017 as a Froster Freeze flavor permanently. Voltage remains available as a fountain drink at Circle K and is the only convenience gas station store in the United States to sell it in soda fountains and in Froster Freeze form.

International Release

New Zealand

Voltage (renamed Electro Shock) was released in New Zealand in 2011 alongside LiveWire and Pitch Black. Although this particular release of Voltage is labeled as having a Wild Berry flavor, it has been claimed that it otherwise shares the same flavor as the US version.

In 2014, it was later discontinued due to potentially low sales, and replaced by White Out, a Lemon flavor.

Canada

Main article: DEWmocracy Canada

In March 2013, a voting promotion called DEWmocracy Canada was announced. The concept of its name and voting session alone is comparable and consists of competitors from prior American DEWmocracy promotions I from 2008 and II from 2010 (excluding Code Red). The candidates were Voltage, Supernova, Code Red, and White Out.

These four Dew flavors were released over the summer of 2013, competed with each other until July 4th, 2013, the deadline for voting. Voltage was announced the winner, leaving the losing flavors, Supernova, Code Red, and White Out discontinued until next year in a second promotion.

Voltage was officially re-released to stores permanently on July 15th, 2013.

Uganda

On August 20th, 2014, the official Ugandan Mountain Dew Facebook account announced that a new blue flavor was coming soon. A week later, it was released to stores in Uganda. It was later discontinued in 2016, potentially due to low sales.

Malaysia

In 2017, LiveWire was renamed to Voltage. It remains the same orange flavor, bears no resemblance in terms of looks or tastes to the Voltage found anywhere else.

Honduras

In the same year when Voltage was released in Malaysia, it later was released in Honduras as "Xtreme," being the first Mountain Dew flavor sold in the country. It was last mentioned by the Official Mountain Dew Honduras Facebook account in a post during February 2018, so it was presumably discontinued soon after due to low sales at some point during 2018.

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