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Voltage
Mountain Dew Voltage Logo
The official Voltage label art.
Description
Flavor: Blue Raspberry
Color: Maya Blue      
Details
Current Status: United States, Canada, and Honduras: Permanent Flavor

Diet, New Zealand and Uganda: Discontinued

Locations Available: United States

Canada

New Zealand (Discontinued)

Uganda (Discontinued)

Honduras

Year(s) Available:

United States: 2007 (Test release), 2008 - Present

Diet: 2011

Circle K in the United States: 2013 - Present (Fountain)

New Zealand: 2011 - 2014

Uganda: 2014 - 2016?

Honduras: 2017 - Present

Related Flavors: White Out, Supernova, Revolution
Similar Flavors: Dark Berry, Game Fuel (Wild Fruit), Game Fuel (Raspberry-Citrus), Game Fuel (Electrifying Berry), Game Fuel (Berry Lime), Diet Ultra Violet, Blue Shock, Arctic Burst, Thin Ice Freeze, Diet Flare, Solar Flare, DEW.S.A., Berry Burst, Spiked (Raspberry Lemonade), Kickstart Hydrating Boost (Energizing Raspberry Citrus), Triple Berry, Berry Monsoon, Amp Game Fuel Charged (Berry Blast), Liberty Brew, Kickstart Recharge (Energizing Blueberry Pomegranate), Raspberry, Wild Berry, Strawberry, Goji Citrus Strawberry
Related Promotions: DEWmocracy, FanDEWmonium, Honor the Code, Loot for Labels, Dew XP, DEWmocracy Canada, Iconic Summer, Every2Minutes, Fuel Up For Battle, Dew Nation Rewards
Gallery

Voltage (also known in New Zealand as "Electro Shock", and in Honduras as "Xtreme") is a Mountain Dew flavor. It was first released as a finalist in the first DEWmocracy promotion, where it won and became a permanent flavor. Its tagline is "DEW charged with Raspberry Citrus Flavor and Ginseng with other Natural flavors," while its diet version tagline was "Raspberry-citrus Diet Dew with Natural and Artificial flavors."

History

Main article: DEWmocracy

Voltage was designed by Mountain Dew fans during the first phase of DEWmocracy I in 2007 and would be released over the summer of 2008 to compete with Supernova and Revolution to become a permanent flavor. In August, voting had ended and Voltage was announced the winner, holding 41% of the votes. It was officially re-released to stores on December 29th of that year.

Main article: FanDEWmonium

Diet Voltage was created in 2011 for FanDEWmonium, and was a finalist to have a limited time release to stores along with the other finalist, Diet Supernova. With Voltage holding 45% of the votes, Diet Supernova won with 55% of votes.

In 2011, Voltage was released in New Zealand, but was given the name Electro Shock, and described as "DEW with a charge of wild berry flavor." It was commonly mistaken as a different flavor than Voltage, but the two were the same flavor. Electro Shock was discontinued in 2014 and replaced with White Out.

In 2013, the flavor was released to Circle K stores, and Circle K is currently the only convenience store chain that sells this flavor in fountain form and it still is today.

Main article: DEWmocracy Canada

Voltage became part of DEWmocracy Canada in 2013, and released into stores on March 2013, competing for votes against Code Red, White Out, and Supernova. On July 4th, Voltage was announced as the winner, and it was released into stores permanently on July 15th.

In other foreign releases, in August 2014, Mountain Dew Uganda announced that Voltage was released in Uganda.

In 2017, Mountain Dew Malaysia renamed their flavor Live Wire, as Voltage. The formula is still the same as Live Wire, and therefore looks and tastes nothing like the Voltage anywhere else. In the same year, Voltage was released in Honduras, but was given the name "Xtreme." It was described as "DEW Cargado de Frambuesa."

Description

Voltage is a blue-raspberry flavored soda with added ginseng, and is bright blue in color.