Uproar was a Franchise Exclusive Mountain Dew flavor available from October 2021 to July 2023 only at Food Lion stores.
Description[]
Uproar was a Berry Kiwi (Strawberry Kiwi) flavor of Mountain Dew and had a pink look, having a comparable tasting flavor to that of Kickstart Hydrating Boost (Energizing Strawberry Kiwi).
Tagline[]
Its tagline was "DEW Charged with Berry Kiwi. Natural & Artificially Flavored."
History[]
In May 2021, in a now-deleted r/MountainDew Reddit post, a user posted an image of two Dew flavors, one returning and one new, featuring Uproar and Spark, stating that there were plans to release them at some point in the year.
On September 28th, 2021, a member of the Mountain Dew Facebook Fan Page posted a photo which reveals promotional artwork for Uproar, as well as the official release date; October 4th, 2021. When Uproar was officially announced on October 6th, and was initially planned to be limited time run.
It was officially released in Food Lion stores in the United States on October 4th, 2021, sold in 2-liters and 20-ounce Sidekick bottles as a permanent flavor.
On December 6th, 2021, in response to a user on Twitter, Food Lion's Twitter page had shared the news that Uproar is a permanent product. This claim was backed up by findings of Uproar with February expiration dates on the Dew Drinker Discord. Before this, bottles were only found with expiration dates up to December, signifying that it is staying at Food Lion and corresponding with the tweet.
July 2023 discontinuation[]
In Mid-June 2023, the availability of Uproar was speculated/believed by many people that it was rumored to be discontinued due to Uproar not being in stock in most store locations.
During the few weeks of speculation, there wasn't any official confirmation from Food Lion until July 1st, when it was confirmed in a DM sent from Food Lion's Twitter social networking team that Uproar had been discontinued due to low sales.
Trivia[]
- Unlike Thrashed Apple, the Kroger-exclusive flavor that was available at all Kroger-owned stores, Uproar was only available at Food Lion, and not at other locations owned by Ahold Delhaize USA, the parent company of Food Lion.
- Promotional material for Uproar can be found here.