Unleash Your X is an international-wide digital program that invites fans to get as close as possible to the cast and plots of X-Men. With exclusive video content going live on Mountain Dew Facebook pages and YouTube, the Dew Nation was being granted unique, compelling and engaging access to the stars of the film. The first two pieces of character video went live early, who featured Hugh Jackman (Wolverine) and Sir Patrick Stewart (Professor X).