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Typhoon

Typhoon (previously known as "Flavor #509") is a Mountain Dew flavor first released in stores in 2010 as a finalist in the second DEWmocracy II promotion, where it lost to White Out. In 2011, it returned for another limited time alongside Supernova and Pitch Black during Back by Popular DEWmand, lasting from May until July during the Summer. After a decade, it returned as a Dew Store exclusive only for Dew Nation HQ members on June 1st at 12 PM EST, confirmed via press release.

Description

Typhoon is a Tropical Punch flavor of Mountain Dew. Its color has a pinkish-orange look.

Tagline

Its original tagline, used during DEWmocracy II and Back by Popular DEWmand, was "Punch of Tropical DEW with Other Natural Flavors," while its new tagline is "DEW with a Blast of Tropical Punch with Natural and Artificial Flavor."

Its diet version's planned tagline was "Punch of Tropical Diet Dew with Other Natural Flavors."

History

(2009) Taste testing release

In 2009, the second DEWmocracy campaign began with a tour to 17 cities in the United States, where people living in these cities were given a chance to taste many new flavors of Mountain Dew.

At the same time, Dew Labs members were sent a case to taste test seven distantly unique flavors to suggest their reviews on which they prefer out of the seven. The seven flavors for the Dew Lab research study was #231, #286, #493, #509, #648, #722, and #736.

(2010) DEWmocracy II: Collective Intelligence

Main article: DEWmocracy II

Out of seven flavors, with the help Dew Labs members, only three finalists were chosen that is White Out (a white Smooth Citrus flavor), Typhoon (a red-orange Tropical Punch flavor) and Distortion (a green Lime flavor). Designs then were submitted from artistic fans.

Typhoon, alongside its competitors, White Out and Distortion, was officially released on April 19th, 2010, over the summer of 2010 to compete for a chance to become a permanent flavor. Drinkers were able to try all three flavors and vote on which they preferred for their favorite. Voting ended in June, and White Out had won 44% of the votes, Typhoon had 40%, and Distortion had 16%. White Out was officially re-released to stores on October 10th of that year.

(2010 - 2011) FanDEWmonium

Main article: FanDEWmonium

Much like the DEWmocracy promotion in voting style, in October 2010, a campaign called FanDEWmonium was announced, that has eight Diet exclusive Dew flavors such as Diet Supernova, Diet Voltage, Diet White Out, Diet Flare, Diet Typhoon, Diet Ultra Violet, Diet Crave, Diet Distortion to compete for a chance to become a permanent flavor. Diet Typhoon eventually lost as Diet Supernova won in 2011.

(2011) Back by Popular DEWmand Limited-Time release

Main article: Back by Popular DEWmand

After popular demand to bring back some discontinued Dew flavors, Mountain Dew announced that 2004's Pitch Black, 2008's Supernova and 2010's Typhoon would be returning for a limited time together over the summer of 2011 as a part of the Back by Popular DEWmand promotion. It lasted until July 25th of that year.

Typhoon was only distributed in 2-liter bottles exclusively at Walmart stores, unlike the other two flavors in the promotion.

(2022) DEW Store release

On October 28th, 2021, a render of a 16 oz. can design of Typhoon with updated packaging was discovered on PepsiCo's contact website. Typhoon's new design is consistent with the modern art direction featured on new packaging designs for other flavors, indicating that Typhoon may be returning sometime soon.

When it was first leaked, many fans debated if Typhoon would be released as a DEW Store exclusive by judging the can size, and both releases of Cake-Smash and Flamin' Hot released on the DEW Store are only in the 16 oz. can size. At this time, there wasn't any evidence suggesting that it would or wouldn't get released in the DEW Store.

In February 2022, some fans found that they had accidentally received a poster about Typhoon's return when they bought a variety pack from Amazon. The card poster hinted that "P.S. - Don't forget to check your inbox for a special offer on your next Dew Store purchase!", thus indicating that Typhoon would be releasing on the Dew Store soon.

On several incidents, potential release dates such as May 24th or 27th were speculated, though these came and went with no release.

On May 24th, 2022, PepsiCo confirmed in a press release that it is returning as a Dew Store exclusive on June 1st at 12 PM EST for a limited time only for Dew Nation HQ members while supplies last. It was teased on the Dew Nation HQ website and on other social media websites. As of June 25th, 2022, Typhoon is still in stock on the Dew Store with over 50,000 cases still available for purchase.

Freeze release

(2013 - 2014) Taco Bell

Beginning on September 26, 2013, select Taco Bell locations began offering "Mountain Dew Typhoon Freeze" alongside a "Mountain Dew Distortion Freeze", an icy variant similar to the Baja Blast Freeze and the restaurant's pre-existing Frutista Freeze line. However, both the Typhoon and Distortion Freezes were discontinued at the beginning of June 2014, being replaced with the Dr. Pepper Vanilla Float Freeze.

Trivia

  • During the taste testing period in 2009, Cyclone was one of the options to choose to vote for the name of the flavor that ultimately became Typhoon. The name was later used on the now-discontinued Speedway exclusive Citrus Punch flavor, which was released a decade later in 2019.
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