Supernova is an upcoming Mountain Dew flavor, first appearing as a contestant in the first DEWmocracy promotion. It returned for a limited time in Back by Popular DEWmand along with Typhoon and Pitch Black from May to July 2011 that year. In 2025, Supernova will return as a permanent flavor, replacing Pitch Black and Spark in Canada.
Description[]
Supernova is a Strawberry Melon flavor of Mountain Dew with added Ginseng. It is bright magenta in color, with a flavor profile comparable to Mountain Dew Energy (Strawberry Melon Sharp).
Tagline[]
Its tagline in the United States is "DEW with a Blast of Strawberry Melon Flavor and Ginseng."
History[]
(2008) DEWmocracy 1[]
- Main article: DEWmocracy 1
In November 2007, PepsiCo launched a new Mountain Dew marketing campaign. This campaign was named "DEWmocracy," tying the words Dew and Democracy together as the campaign centered around the idea of Dew drinkers designing the next permanent flavor on the line. DEWmocracy was released throughout various phases. Out of the 3 phase process, only three finalists were chosen: Voltage (a Raspberry Citrus flavor), Supernova (a pink Strawberry Melon flavor), and Revolution (a sky blue Wild Berry Fruit flavor).
Supernova, alongside its competitors, Voltage and Revolution, was officially released over the summer of 2008 to compete for a chance to become a permanent flavor. Drinkers were able to try all three flavors and vote on the DEWmocracy website on which they preferred for their favorite. Voting ended on August 19th, 2008, and Voltage was announced the winner, having won 41% of the votes, Supernova came in second place, with Revolution in third. Voltage was officially re-released in stores on December 29th of that year.
(2011) Back by Popular DEWmand Limited-Time release[]
- Main article: Back by Popular DEWmand
After popular demand to bring back some discontinued flavors, PepsiCo announced[1] the limited-time return of 2004's Pitch Black[2], 2008's Supernova[3], and 2010's Typhoon[4]. As part of the Back by Popular DEWmand promotion, all three flavors were officially released on May 16th, 2011 over the Summer until July 25th of that year.
During the limited-time 2011 Back by Popular DEWmand release, all three flavors had two promotional programs, namely Loot for Labels and the DEW All-Stars.
International release[]
Canada[]
2013 DEWmocracy Canada[]
- Main article: DEWmocracy Canada
In March 2013, a voting promotion called DEWmocracy Canada was announced. The concept of its name and voting session alone is comparable and consists of competitors from prior American DEWmocracy promotions I from 2008 and II from 2010 (excluding Code Red). The candidates were Voltage, Supernova, Code Red, and White Out.
These four Dew flavors were released over the summer of 2013, competing against each other until July 4th, 2013, when the voting had ended. Voltage was announced the winner, leaving the losing flavors, Supernova, Code Red, and White Out discontinued until next year in a second promotion. Voltage was officially re-released to stores permanently on July 15th, 2013.
2014 DEWmocracy Canada[]
In 2014, these losing three flavors were re-released from high demand for the Canadian Back By Popular Dewmand. The flavors re-released again for 2014's DEWmocracy Canada promotion, where Code Red, White Out, and Supernova competed over the summer of 2014 until August 5th, 2014, when the voting ended. Code Red was announced the winner and the losing flavors, Supernova and White Out, were discontinued once again. Code Red was officially re-released to stores permanently on September 2nd, 2014.
2025 Permanent release[]
On February 21st, 2025[5], Team Supernova[6] announced the discontinuation of Pitch Black in Canada, citing availability difficulties. In its place, Supernova will be introduced as the new permanent flavor in 591mL (20-ounce) bottles. Initially, Supernova will be exclusively available at Circle K and Couche-Tard locations in Spring/Early Summer for the first several weeks following its release, after which it will be distributed throughout Canada.
Team Supernova noted that American PepsiCo oversees Canadian product releases and mentioned that the U.S. will be getting HoneyDEW as a permanent exclusive, following its successful limited-time release in Canada in 2023. Additionally, Team Supernova speculated that if Supernova exceeds their expectations, PepsiCo may consider releasing it in the U.S. market as well.
On March 10th, 2025[7], Team Supernova announced an update indicating that Supernova would replace two flavors, Pitch Black and Spark, as the new permanent flavor. Initially planned to be offered in 20-ounce (591mL) bottles, the decision was later revised to feature the flavor in 16-ounce (473mL) cans as slated to be released in April/May of 2025.[8] This change involved reusing a previously discarded Supernova redesign that was originally intended for the DEW Store.
On April 5th, 2025[9], Team Supernova announced that Supernova would be available in 16-ounce King cans that month. Additionally, it was also announced that Summer Freeze will return that same month nationwide for its second run, with a new size in 20-ounce bottles as well as a limited-time Circle K exclusive Froster Freeze for the summer of 2025.
On April 24th, 2025[10], Team Supernova provided an update on the status of Supernova. According to information from Reddit and other sources, "canning issues"[11] are causing a slight delay in the release of Supernova in Canada. There is currently no estimated time of arrival for the release.
Finland/Denmark[]
- Main article: Supernova (Raspberry-Lemon)
An orange colored, Raspberry-Lemon flavored soda was released under the Supernova name in 2012 in Finland, and 2016 in Denmark. The community sometimes refers to this version of Supernova as "Euronova" to avoid confusion with the U.S. flavor.
The Philippines[]
Supernova was released for a limited time in the Philippines in 2009, as a Freeze at 7-Eleven, and in bottles. The freeze was released in collaboration with the online game Grand Chase along with Voltage (called High Voltage). The Freeze was called Arme Ice, named after one of the characters in the game, and was available from September to November of 2009.
There is nothing known about the bottled release at this time.
Freeze release[]
Canadian 7-Eleven[]
2013/2014 DEWmocracy Canada[]
- Main article: DEWmocracy Canada
For a brief period in 2013, participating Canadian 7-Eleven convenience stores offered a Slurpee variant of Supernova and Voltage while DEWmocracy Canada was underway. After the Canadian DEWmocracy ended and Voltage was announced to be the winner, neither Supernova nor Voltage continued to be offered as Slurpee flavors. Code Red, White Out, and Supernova were later released as Slurpee flavors as part of the Back by Popular DEWmand promotion in Canada in 2014.
2023 Summer Release[]
After nine years of it being discontinued, Supernova was re-released as a Slurpee flavor in May 2023[12] at 7-Eleven locations. It remained available for a limited time throughout the Summer of that year.
2025 Spring Release[]
On September 27th, 2024[13], Team Supernova announced that the Supernova Freeze would be returning in Spring 2025 as an Exclusive Freeze flavor, although the franchise that it will be released to is currently unknown.
Trivia[]
- Most people in the Mountain Dew community like to refer to the Finland and Denmark Versions as "Euronova," to avoid confusion with the other versions of Supernova. The name stems from its origin of Finland, a European country.
- Diet Supernova was the first flavor to win a vote in the United States to become a permanent flavor and later be discontinued, followed by DEWmocracy II's winning flavor, White Out and DEWcision 2016's winning flavor, Pitch Black.
References[]
- ā https://www.prnewswire.com/news-releases/mountain-dew-fans-get-what-they-dewmand-122876279.html
- ā https://www.facebook.com/mountaindew/photos/pb.100064874224675.-2207520000/10150098623006489/
- ā https://www.facebook.com/mountaindew/photos/pb.100064874224675.-2207520000/10150192439596489/
- ā https://www.facebook.com/mountaindew/photos/pb.100064874224675.-2207520000/10150178820421489/
- ā https://www.instagram.com/p/DGWNgA9zUiC/
- ā https://x.com/TeamSupernovaFB
- ā https://www.facebook.com/TheTeamSupernova/posts/pfbid0oUWBeDUChTB5zvHt1k1sQ2w3i3qe3RjS5Y1ZwfZgfiHTcZjJQf5mPsiKSXgysXftl
- ā https://www.facebook.com/TheTeamSupernova/posts/pfbid0Jhto5mWHy3ibjjVksN3Xyr5cwf6C7VabWK8LKQSQewCEtJKVZjVgCejxHWenJN6Wl
- ā https://www.facebook.com/TheTeamSupernova/posts/pfbid02FnjH8Ve3D5T77Lz13MV7tg3pvjMibBLpZY672EUFeFnc39Yuf9uhKAJHhGFLNgUBl
- ā https://www.facebook.com/TheTeamSupernova/posts/pfbid02ogSEVQC5kSr1nqV27xKkc1N1NMpaZcRMMnxmkHUMXiC1ATWmEMdMgVV4gmYskjM9l
- ā https://www.reddit.com/r/mountaindew/comments/1k6ftop/comment/moporvh/
- ā https://www.reddit.com/r/mountaindew/comments/136903s/holy_supernova_and_blue_shock_at_the_same_time/
- ā https://www.facebook.com/photo.php?fbid=1059250979323851