Summer of Baja Blast was a promotion coinciding with the 2023 release of Baja Blast and its Baja Blast Zero Sugar variation, alongside two new sister flavors Passionfruit Punch and Caribbean Splash as well as a Baja Blast Energy variant. The promotion offered a chance to win a prepaid $500 Taco Bell gift card.
Promotion Information[]
Concept[]
The concept for Summer of Baja Blast promotion included Baja Blast and its Baja Blast Zero Sugar variation, alongside two new flavors Passionfruit Punch and Caribbean Splash. These newly released Baja flavors received an updated design change for their labels to coincide with the sweepstakes promotion.
How It Works[]
The promotion was similar to 2022's The Lost Treasures of Baja Island but different. These Baja flavors feature generated codes on the 20 ounce bottles and the Energy can, which if scanned could give you the chance to win a $500 Taco Bell gift card.
Launch[]
The Summer of Baja Blast promotion launched on June 18th, 2023, and ended on September 9th, 2023.
Ending[]
At the end of the promotion, numerous Taco Bell gift cards were sent to entered winners.
Prizes[]
In addition to the grand prize, there were some additional prizes that could be won.
- (N/A) a prepaid $500 Taco Bell gift card.
Gallery[]
Trivia[]
- N/A