Spark is a Mountain Dew flavor initially released exclusively in Speedway gas stations for a limited time in late Summer of 2020 and 2021 before being released as a permanent nonexclusive flavor nationwide since January 2022 in the United States. In February 2024, Major Melon and Spark, with their Zero Sugar variants, became regional permanent flavors until January 2025, scheduled to be "out of market" as both flavors have been discontinued.
Description[]
Spark is a Raspberry Lemonade flavor of Mountain Dew. It is pink in color, with a flavor profile comparable to Spiked (Raspberry Lemonade) and Game Fuel Zero (Charged Raspberry Lemonade).
Tagline[]
Its tagline is "DEW with a Blast of Raspberry Lemonade Flavor with Other Natural Flavors." The Zero Sugar variant has the same tagline.
Flavor reformulation change[]
When Spark was first exclusively released in Speedway gas stations, its color had more of a homemade darker pinkish-red look[1] feeling in both limited-time releases.
In its permanent nationwide release in January 2022, PepsiCo decided to reformulate the flavor slightly enough[2] that it had a lighter pink color and a slight flavor difference. The color change was likely not to confuse Major Melon's and Spark's similar colors.
History[]
2020 Limited-Time release[]
On March 7th, 2020, in a r/MountainDew Reddit post[3], Spark was first leaked by a PepsiCo employee, showing a 20-ounce test bottle. The employee didn't specify which franchise would have Spark as an exclusive flavor or a target release date. It was later confirmed to be exclusive to Speedway gas stations a week later as leaked from a marketing survey[4] of an early promotional concept art.
On July 17th, 2020, in a r/MountainDew Reddit post[5], a PepsiCo bottle worker posted a photograph of a cold Spark bottle in hand from the line of the bottling factory. The bottle worker stated it would be available within the next few weeks[6].
On July 22nd, 2020, in a r/MountainDew Reddit post[7], the target release date was revealed to be August 3rd, 2020, from an Ohio bottler, G&J Pepsi confirmed it in an email.
Spark was officially released in Speedway gas stations in North and South regions in the United States on August 3rd, 2020, and only sold in 20-ounce bottles for a limited time until October 2020, and was sold out within its few weeks of its release[8]. Its first limited-time release was promoted by a "Revvv Up Your DEW Den"[9] sweepstake promotion that consumers can enter to win weekly Spark-themed prizes and select consumers would be able to receive a free case of 20-ounce bottles.
2021 Limited-Time release[]
In May 2021, in a deleted r/MountainDew Reddit post[10], a user posted an image of two upcoming flavors, Spark, a returning flavor and Uproar, a new flavor for 2021.
On July 21st, 2021, in a r/MountainDew Reddit post[11], a Reddit user found bottles of Spark in their local Speedway. This sighting was the first sighting, with further sightings appearing after.
Due to high demand, Spark was officially re-released in Speedway gas stations in the United States in August 2021, only sold in 20-ounce bottles for a limited time until October 2021. Its second limited-time release was promoted by "Year of Dew"[12] sweepstake promotion that when consumers buy a bottle of a Spark, they can scan the bottle to advance on the virtual racetrack, and with each lap around the track, fans gain an entry into three different prize checkpoints throughout the 11-week program until they cross the finish line.
2022 Permanent release[]
On September 12th, 2021, redesigns of multiple renders and test bottles were discovered and reported on the Dew Drinker Discord. This discovery indicated that Spark and a zero sugar variant were getting re-released eventually as a permanent flavor.
After this discovery, Spark was no longer exclusive to Speedway gas stations and turned into a permanent flavor from high demand to the U.S. lineup.
These two limited-time runs are similar to how LiveWire was released as a permanent flavor after two limited-time runs and Baja Blast after its many limited-time runs before being turned into a permanent flavor.
Due to high demand from its second limited-time release, Spark, alongside a new Zero Sugar variant, was released[13] as a permanent nonexclusive flavor nationwide in January 2022 in the United States. It was available in various sizes, such as 20-ounce bottles, 16-ounce/16.9-ounce 6-packs, and fountain form.
February 2024 National discontinuation[]
On September 23rd, 2023[14], it was leaked by Team Supernova[15] that VooDEW 6.0, alongside its Zero Sugar variant, would be releasing in Fall 2024 with a collaboration of a top candy brand. Additionally, Kroger-exclusive Thrashed Apple would be nationally discontinued alongside Major Melon, Spark at the end of 2023, alongside the entirety of the Mountain Dew Energy line in January of 2024 with the then-discovered Mountain Dew Energy (Liberty Brew) and Mountain Dew Energy (Baja Laguna Lemonade).
On December 8th, 2023[16] Team Supernova gave an update that Major Melon and Spark alongside their Zero Sugar variants will stay in the "Must Carry" list, meaning they became regional flavors in February 2024 and would remain that way.
January 2025 Regional discontinuation[]
On October 15th, 2024[17], Team Supernova posted an update on Major Melon's and Spark's alongside their Zero Sugar variant's regional status to be "out of market" in January 2025. It's also shown that the Walmart exclusive, Frost Bite is set to be "out of market" in May 2025 as Walmart didn't renew the contract[18] of its status. The two flavors were ultimately discontinued on said month.
Variants[]
Spark Zero Sugar[]
Spark Zero Sugar was released in January 2022 alongside the Full Sugar variation. It was available in 20-ounce bottles and 12-packs.
Its design is comparable to its Full Sugar variation design, but instead of using the regular design, its design uses a black design (to be in line with other Zero Sugar flavors), simulating nighttime at the racetrack.
International release[]
Canada[]
2022 Permanent Release[]
At some point in 2021, CORporate Kosher released a spreadsheet[19] showing a list of all soft drinks that are certified Kosher in Canada. Among this list was Mountain Dew Spark, suggesting its potential to be released in Canada. It is worth noting, however, that this list features many long-discontinued Mountain Dew flavors, such as White Out, which was released for a limited time in 2022.
In early January 2022, there were some sightings of Spark in 20-ounce bottles before the announcement from Mountain Dew Canada and Circle K on social media a few weeks after.
On February 3rd, 2022[20] the official Canadian Circle K Facebook account announced an image of a Spark bottle and was exclusively released in Circle K/Couche Tard locations in 20-ounce bottles. It had a wider nationwide release on February 20th, 2022, as a permanent flavor for the Canadian lineup.
In Early 2022[21], Mountain Dew Canada sent out various Spark-themed care packages consisting of a hoodie and two 20-ounce bottles to Canadian fans to charge up the release of Spark.
2025 Discontinuation[]
On March 10th, 2025[22], Team Supernova announced an update that Supernova will reportedly be replacing two flavors, Pitch Black and Spark, as the new permanent flavor in (591mL) 20-ounce bottles. Supernova will be exclusive to Circle K/Couche Tard in the first several weeks of release, then will extend throughout Canada.
2023 Limited Time Circle K Froster Release[]
In March 2023[23], the Spark Froster Freeze was released in Circle K locations.
Poland[]
Spark was released in Poland in 2024, where it is sold in 500 mL and 300 mL[24] cans. The Polish version uses a "half-diet" formula and is sweetened with Sugar, Sucrolose, and Acesulfame Potassium.
Australia[]
Spark Zero Sugar was released in Australia as "Energized No Sugar Berry Spark" in February 2025[25], where it is sold in 600 mL and 1.25 liter bottles and is being promoted from the official Mountain Dew Australia Facebook account.[26]
Trivia[]
- This flavor is the first flavor exclusive to a franchise only for a limited time and not permanently like Frost Bite at Walmart.
- This flavor is potentially the second time a Dew flavor used to be exclusive to a store for years, then released permanently outside of the said store. The first instance was Baja Blast's release in Canada, where it is now a permanent flavor.
- Spark is one of two Dew flavors to be permanent after a couple of limited time runs, not counting nationwide DEWmocracies. The only other Dew flavor to achieve this was LiveWire. As mentioned earlier, like LiveWire, Spark became a permanent flavor after two limited edition releases.
- Promotional material for Spark and its Zero Sugar variant can be found here[27].
References[]
- ↑ https://www.reddit.com/r/mountaindew/comments/s2hxs6/old_spark_and_new_spark_are_different/
- ↑ https://www.reddit.com/r/mountaindew/comments/s2hxs6/comment/hsemax8/
- ↑ https://www.reddit.com/r/mountaindew/comments/ff2188/received_this_in_as_a_sample_other_day_at_our
- ↑ https://www.reddit.com/r/mountaindew/comments/fl4d9d/mountain_dew_spark_exclusively_at_speedway/
- ↑ https://www.reddit.com/r/mountaindew/comments/ht3w1d/grabbed_one_of_the_first_ones_fresh_off_the/
- ↑ https://www.reddit.com/r/mountaindew/comments/ht3w1d/comment/fyeiptg/
- ↑ https://www.reddit.com/r/mountaindew/comments/hvus5n/confirmed_spark_out_on_aug_3_in_speedways/
- ↑ https://csnews.com/mtn-dew-spark-returns-speedway-stores-supercharged-promotion
- ↑ https://www.prnewswire.com/news-releases/mtn-dew-fans-revvv-your-engines--mtn-dew-spark-launches-exclusively-at-speedway-301105631.html
- ↑ https://www.reddit.com/r/mountaindew/comments/nku24d/so_the_original_poster_took_down_there_post_so_im/
- ↑ https://www.reddit.com/r/mountaindew/comments/oogmj2/spark_found_at_my_local_speedway_in_western_ny/
- ↑ https://www.prnewswire.com/news-releases/dew-nation-revvv-your-engines---mtn-dew-spark-is-back-at-speedway-stores-with-supercharged-prizes-301353688.html
- ↑ https://www.prnewswire.com/news-releases/mtn-dew-introduces-new-mtn-dew-spark-zero-sugar-and-expands-mtn-dew-spark-nationwide-301453057.html
- ↑ https://x.com/TeamSupernovaFB/status/1705571359475069356
- ↑ https://x.com/TeamSupernovaFB
- ↑ https://x.com/TeamSupernovaFB/status/1733268415530283491
- ↑ https://x.com/TeamSupernovaFB/status/1846293473005285574
- ↑ https://x.com/TeamSupernovaFB/status/1846294784102506915
- ↑ https://www.corporatekosher.org/public/certificate_report?regular_public_for_company=540
- ↑ https://www.facebook.com/photo/?fbid=1307898909620983&set=mtn-dew-has-new-flavours-that-will-bring-a-to-your-day-see-you-soon-%EF%B8%8F-find-a-sto
- ↑ https://www.youtube.com/watch?v=9wQHyhWQunY
- ↑ https://www.facebook.com/TheTeamSupernova/posts/pfbid0oUWBeDUChTB5zvHt1k1sQ2w3i3qe3RjS5Y1ZwfZgfiHTcZjJQf5mPsiKSXgysXftl
- ↑ https://www.reddit.com/r/Soda/comments/11iqjvq/spark_froster_is_delicious_has_a_nice_hit_of_sour/
- ↑ https://www.facebook.com/groups/MtnDewFanPage/posts/3963345463895657
- ↑ https://www.facebook.com/groups/MtnDewFanPage/posts/3920966584800212/
- ↑ https://www.facebook.com/reel/644480381331046
- ↑ https://www.elizafrye.com/mtndew.html