Spark is a Mountain Dew flavor released exclusively in Speedway gas stations in the summertime in 2020 and 2021 for a limited time before being released as a nonexclusive permanent flavor nationwide in 2022 alongside its Zero Sugar variant in the United States. In 2024, Spark and Major Melon would be available in some capacity.
Description
Spark is a Raspberry Lemonade flavor of Mountain Dew and has a bright pink look, having a comparable tasting flavor to that of Spiked (Raspberry Lemonade) and Game Fuel Zero (Charged Raspberry Lemonade).
Tagline
Its tagline is "DEW with a Blast of Raspberry Lemonade Flavor with Other Natural Flavors." The Zero Sugar variant has the same tagline.
History
2020 limited-time release
On March 7th, 2020, in a r/MountainDew Reddit post, Spark was first leaked by a PepsiCo employee named "MtDew1296," showing an image of a 20-ounce bottle of Spark which he received as a test sample bottle. The employee did not give a release date nor did they specific if the release would be exclusive to a particular store franchise.
On March 19th, 2020, in a r/MountainDew Reddit post, promotional imagery of Spark was again leaked by a user named "pm_me_your_last_pics," who had found them while taking a survey from PepsiCo. This post included confirmation that it would be exclusive to Speedway convenience gas station stores.
On July 17th, 2020, in a r/MountainDew Reddit post, a PepsiCo bottle worker named "jakethesnake385" posted a picture of one of the bottles of Spark from the line in the factory. He claimed that bottles of Spark would be available within the next two weeks of production after packaging. In this post, the employee said that it tastes similar to a discontinued Dew flavor, Spiked Raspberry Lemonade.
On July 22nd, 2020, in a r/MountainDew Reddit post, a Reddit user named "TheQuietOne25" stated that their local PepsiCo bottler had revealed the release date of Spark to be August 3rd, 2020.
Spark was officially released in Speedway convenience gas station stores in the United States on August 3rd, 2020, for a limited time, only in 20-ounce bottles. It remained in Speedway stores until October 2020.
2021 limited-time release
In May 2021, in a now-deleted r/MountainDew Reddit post, a user posted an image of two Dew flavors, featuring Uproar and Spark, stating that there was plans to release them at some point in the year.
On July 21st, 2021, in a r/MountainDew Reddit post, a Reddit user named "aa1718293" posted about Spark being released in his local Speedway. This was the first confirmed sighting of Spark, with further sightings appearing after.
It was officially released in Speedway convenience gas station stores in the United States in Early-August 2021, for a limited time, only in 20-ounce bottles. It was sold in Speedway stores until October 2021.
2022 permanent release
On September 12th, 2021, redesigns of multiple renders as well as test bottles were discovered and reported on the Dew Drinker Discord. This discovery indicated that Spark and a zero sugar variant were getting re-released eventually as a permanent flavor.
As of this release, Spark is no longer exclusive to Speedway and available at most vendors. The two 2020 and 2021 limited-time runs are similar to how LiveWire was released as a permanent flavor after two limited-time runs.
In late December 2021, several fans found Spark in varying sizes of amounts including 20-ounce bottles, 6-packs of 16.9-ounce bottles, and 12-packs of 12-ounce cans in the United States, confirming the rumors of an early 2022 release.
Late 2023 discontinuation
On September 23rd, 2023, it was leaked by Team Supernova that VooDEW 6.0, alongside its Zero Sugar variant, would be releasing in Fall 2024 with a collaboration of a top candy brand. Additionally, Kroger-exclusive Thrashed Apple would be nationally discontinued alongside Major Melon, Spark at the end of 2023, alongside the entirety of the Mountain Dew Energy line in January of 2024 with the then-discovered Mountain Dew Energy (Liberty Brew) and Mountain Dew Energy (Baja Laguna Lemonade).
On December 8th, 2023, an update was provided by Team Supernova that Spark and Major Melon would remain in available in some capacity in some sizes of some regions.
Variants
Spark Zero Sugar
Spark Zero Sugar is also available for the first time in sizes including 20-ounce bottles and 12-packs. Spark Zero Sugar's design is much like regular Spark with the exception of using black as a background color (similar to the other Zero Sugar flavors), simulating nighttime at the racetrack.
International release
Canada
At some point in 2021, CORporate Kosher released a spreadsheet showing a list of all soft drinks that are certified Kosher in Canada. Among this list was Mountain Dew Spark, suggesting its potential to release in Canada. It is worth noting, however, that this list features many long-discontinued Mountain Dew flavors, such as White Out, suggesting that the list may not be accurate.
On January 17th, 2022, Spark was spotted by a consumer at Circle K and reported their findings on the Dew Drinker Discord, indicating that an announcement for a Canadian Release was coming soon.
On January 18th, 2022, Mountain Dew Canada revealed to consumers via Instagram that Spark was set to release in Canada as an exclusive flavor to Circle K for a limited time beginning the following week, and that Spark would launch nationally in Canada on February 20th.
Poland
Spark was released in Poland in 2024, where it is sold in 500 ml cans.
Trivia
- This flavor is the first flavor exclusive to a franchise only for a limited time and not permanently like Frost Bite at Walmart.
- This flavor is potentially the second time a Dew flavor used to be exclusive to a store for years, then released permanently outside of the said store. The first instance was Baja Blast's release in Canada, where it is now a permanent flavor.
- Spark is one of two Dew flavors to be permanent after a couple of limited time runs, not counting nationwide DEWmocracies. The only other Dew flavor to achieve this was LiveWire. As mentioned earlier, like LiveWire, Spark became a permanent flavor after two limited edition releases.
- Promotional material for Spark and its Zero Sugar variant can be found here.