Mountain Dew Wiki

ALL USERS: Hello and Welcome to the Mountain Dew Wiki! Here, you'll see detailed pages of flavors, promotions, logos, and more! If this is your first time on this wiki, feel free to explore the wonderful world of Mountain Dew! Have a great one, and remember to Do the Dew!

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A lineup of sidekick bottles taken in July 2012. Photo by Trainmaster718 for his blog at mountaindewftw.tumblr.com

Sidekick Bottles are a type of bottle packaging for the Mountain Dew line. In 2009, the 20-ounce bottles began appearing alongside the regular bottles in select markets. Designed by 4sight, a design and innovation firm, these bottles featured a sleeker design, smaller packaging labels, and a built-in grip. They are specifically designed for Mountain Dew with the goals of enhancing brand image, improving functionality, and gaining better shelf impact.

Pre-release[]

From 2005 to 2007, a Mountain Dew energy drink variant known as Mountain Dew MDX was available, which used an enhanced version of the original Mountain Dew formula to promote athletic activity. The bottles used for this drink were shaped much different than the regular dome-like bottles and had grooves towards the bottom for holding.

Testing[]

The sidekick bottles began appearing in test markets in a small number of states on the east coast. While there is no exact list of these states, they are confirmed to exist in Maryland, Washington D.C., South Carolina, North Carolina, Georgia, and quite possibly in Tennessee and Florida as well.

The sidekick bottles were used for all flavor variants, including those that were only available for a limited time:

  • When the FanDEWmonium promotion entered its final phase, Diet Voltage and Diet Supernova both saw shelf releases, and were available in standard and sidekick bottles in the testing states.
  • During the Back by Popular DEWmand promotion, Pitch Black and Supernova were available in both standard and sidekick bottles in the testing states. Typhoon also returned for this promotion, but it was only available in 2 liter bottles at WalMart stores.

Future[]

It was hinted by a Dew Labs moderator that the sidekick bottles would be expanding to other areas, stating that it takes time to install the new equipment to shape the bottles. This was backed up by an official Pepsi Distributor website updating their New Products page in January 2012, to include the sidekick bottles and stating that they would be available everywhere in that same month. During this time, there were reports of sidekick bottles on shelves in the mid United States, indicating they were, in fact, spreading to other areas. By 2015, Mountain Dew products had transitioned to sidekick bottles in almost all areas of the United States; Baja Blast and Sangrita Blast's Summer 2015 store release was the last time new flavors were available in the original dome bottles.

With the relaunching of the Mountain Dew brand in Canada, sidekick bottles are used for all forms of the 591ml bottles, and were used in DEWmocracy Canada as the main form of bottle. The sidekick bottle has been used for all flavors in the country, including limited edition releases.

In 2015, sidekick bottles were introduced in Uganda and meant to be released in other countries as well.

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