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Pitch Black
LOGO 2016 PITCH BLACK
Pitch Black's 2016 label art.
Description
Flavor: Black Grape (Formerly) and Citrus and Dark Fruit (Currently) (United States only)
Grape Citrus (International)
Color: Dark Purple      

Used to display colors

Details
Current Status: Singapore
Malaysia
The Philippines
Pakistan: Permanent Flavor

United States
Canada
South Korea
New Zealand: Discontinued

Locations Available: United States
Canada
South Korea
New Zealand
Malaysia
The Philippines
Singapore
Pakistan
Year(s) Available: United States: 2004, 2011, 2016 - 2019
(Freeze drink), 2006, 2016 - 2019
Canada: 2004
South Korea: 2006
New Zealand: 2011 - 2012
Malaysia: 2013 - Present
The Philippines: 2014 - 2017
Singapore: 2014 - Present
Pakistan: 2016 - Present
United States soda fountain release: 2016 - 2019
Related Flavors: Pitch Black II
Grape
X-Treme
Darth Dew
Kickstart (Energizing Midnight Grape)
Cyclone
Kickstart (Energizing Grape)
Violet
Related Promotions: Back by Popular DEWmand
Loot for Labels
DEWmocracy Singapore
Unleash Your X
DEWmocracy Malaysia
DEWcision 2016
The Walking Dead
Every60Seconds
Dew Nation Rewards
Gallery

Pitch Black (known in South Korea as "Wild Black" and also known in Canada as "Alerte Noire") is a Mountain Dew flavor that was first released in October of 2004 as a limited edition Halloween flavor in the United States and Canada. It returned for a limited time along with Supernova and Typhoon during Back by popular DEWmand in Summer 2011. The flavor returned again for DEWcision 2016 to compete with Baja Blast. Pitch Black won, making it a permanent flavor until 2019 leading its discontinuation of low sales throughout 2017, 2018, and 2019.

Description

Mountain Dew Pitch Black is a Mountain Dew variant that had a black grape flavor mixed with Dew. The Tagline was Black Grape in the United States and Canada. It becomes Citrus and Dark Fruit in the United States since 2016. The International version is also Grape Citrus flavored.

History

It was originally released as a Limited Edition flavor for Halloween in 2004 and was brought back with an added sour bite as Pitch Black II for Halloween in 2005. The original, non-sour Pitch Black was re-released in 2006 as a limited edition Slurpee form under the name "Mountain Dew Pitch Black Freeze", which was only available at participating 7-Eleven convenience store locations. That same year, the original Pitch Black was released in South Korea under the name "Wild Black" and described as "A blast of Grape Flavor."

Six years later the original Pitch Black saw another limited return to shelves in 2011 as a part of the Back by Popular DEWmand promotion along with Supernova and Typhoon, which lasted until July 25th of that year. Pitch Black was also released in New Zealand in 2011 until it was replaced with Passionfruit Frenzy in late 2012. It was also released in Malaysia. It was also released in the Philippines in 2014 with LiveWire during the summer months as a permanent flavor. It was also the first time in the Philippines to release a different flavor. Pitch Black together with Live Wire was featured in DEWmocracy Singapore. It won and was now a permanent flavor. However, it disappeared in 2014 but returned as a 7-Eleven exclusive in 2017.

In December 2015, Mountain Dew announced via their Facebook page that 1,050 people would have the chance to win a special limited run of Pitch Black by posting why they wanted Pitch Black and using the hashtag #WeWantPitchBlack in the post.

Main article: DEWcision 2016

The flavor was released again in 2016 for the DEWcision 2016 promotion alongside Baja Blast. This promotion involved a voting poll for fans to vote on their favorite of the two flavors via Twitter hashtags and other social media sites. The winner of the promotion was made permanent on store shelves. Pitch Black was declared the winner in a live announcement on July 18, 2016, beating Baja Blast, thus making it a permanent flavor.

As of May 1st, 2019, in a Reddit post, it was announced that Pitch Black has officially been discontinued leading its discontinuation of low sales throughout 2017, 2018, and 2019. In fact, it sold less than Caffeine-Free Mountain Dew this year.

Canadian Release

In October 2004, Pitch Black was released in Canada for Halloween. However, it was released in caffeine-free only due to health restrictions in Canada which prohibited Caffeine in Mountain Dew.

Soda Fountain Release

Speedway Release

In January 2016, Pitch Black arrived at select Speedway convenience store locations in the United States as a fountain drink (And in some locations as an ICEE beverage). It was expected to leave Speedway once the DEWcision 2016 promotion began. However, most, if not all Speedway locations that sell Pitch Black, have continued to offer the flavor while coinciding with the DEWcision 2016 promotion. As of April 13th, 2019, it was confirmed by Speedway themselves that Pitch Black was later replaced by Cyclone, an exclusive drink only at Speedway.

Convenience Stores Release

Pitch Black was also available from some soda fountains in select Circle K, Maverik, Sheetz, Cumberland Farms, Pilot/Flying J gas stations, Kum & Go, Blake's Lotaburgers, Stewart's gas stations and more. It was later in all of those convenience store chain locations.

As of May 24th, 2019, Pitch Black was still available in select Sheetz convenience store locations.

Trivia

  • Pitch Black was a black grape flavored soda, now, it is Citrus and Dark Fruit since 2016, which is actually dark purple in color. By looking at the bottle with very little light around it, it would seem black, hence its name.
  • Pitch Black is one of six grape flavored Mountain Dew variants (see "Related Flavors" in the infobox).
  • Pitch Black was a permanent flavor in New Zealand until it was replaced with Passionfruit Frenzy. However, LiveWire and Code Red still remain. Voltage (which goes under the name "Electro Shock"), remained a permanent flavor until 2014 when it was replaced by White Out.
  • It was one of the most frequently reappearing 'Limited Time' flavors, counting spinoff flavors and various international appearances. As of now, Pitch Black has been made permanent in the Mountain Dew lineup in the United States, its homeland (Including Speedway, Circle K, Sheetz, 7-Eleven, and more).
  • The Creature From The Black Lagoon or "Gillman" was somewhat of a mascot for Pitch Black & Pitch Black II as it appeared in a number of advert pieces holding the soda.

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