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Peach Madness was a Franchise Exclusive Mountain Dew flavor planned to release in February 2024 only at Wawa gas stations, but was canceled early on.
Description[]
Peach Madness would have been a Peach flavor of Mountain Dew and would have been orange in color.
Tagline[]
Its tagline was unknown.
History[]
On July 17th, 2023, PepsiCo filed a trademark for Peach Madness titled "MTN DEW PEACH MADNESS."
On August 9th, 2023, it was leaked by Team Supernova that various sources reported to him to confirm that this flavor is an actual flavor that plans to release in 2024 as an exclusive flavor at Wawa gas stations. As Wawa uses the Coca-Cola Freestyle Machines, this exclusive release would likely only have been a 20-ounce bottle release.
On September 29th, 2023, an update by Team Supernova stated that Peach Madness would be releasing at the end of February. This update was accompanied by a blurry 20-ounce bottle design.
On October 16th, 2023, an update by Team Supernova showed that Peach Madness was removed from PepsiCo's innovation calendar, meaning that it was likely to have been canceled.
This was further confirmed on November 6th, 2023, in the Dew Drinker Discord according to anonymous internal PepsiCo sources, who have revealed this flavor to have been scrapped.
Trivia[]
- When Peach Madness was leaked, there was some speculation that it could potentially be Happy Dew Year revived, although this was never confirmed.
- This is the third time a peach flavored-Mountain Dew had been scrapped, the other two being Happy Dew Year and Sweet Lightning's 2022 retail release.