Pour some info into this article!This article is need of Cleanup. You can help out Mountain Dew Wiki by re-organizing parts of the article, checking grammar and spelling, and doing other helpful things to correct the article.
Overdrive is a Franchise Exclusive Mountain Dew flavor available since June 2022 only at Casey's General stores.
Description[]
Overdrive is a Citrus Punch (Raspberry-Lime-Mango) flavor of Mountain Dew, and is red-orange in color.
Tagline[]
Its tagline is "DEW with a blast of Citrus Punch & Other Natural Flavors."
History[]
In October 2021, PepsiCo conducted a test phase period where select people got an opportunity to try Overdrive for a consumer research study. The survey given to people was to taste test two identical variations (Flavors #138 and #604) of the Citrus Punch flavor to suggest their reviews on which they prefer out of the two and potentially choose the name.
On November 10th, 2021, PepsiCo filed a trademark name for Overdrive titled: "MTN DEW OVERDRIVE."
On February 17th, 2022, in a r/MountainDew post, a user named u/Noreferal had stated that Overdrive was rumored to be a Casey's General Stores exclusive flavor and would be having a June 2022 release. It was later confirmed on March 8th by a deleted user named u/South-Conversation33 and showed a low-quality 20-ounce bottle render of it.
In early June 2022, it was revealed that 20-ounce bottles of the flavor had been produced, showing that it would be rolling out for its release that same month.
It was officially released in Casey's General Stores in the United States on June 13th, 2022, sold in 20-ounce bottles and on fountain as a permanent flavor. It was believed that Overdrive would be exclusive to Casey’s until January 1st, 2025, but as of said month, it still remains exclusive to Casey's locations.
Trivia[]
- Overdrive is one of several Citrus Punch flavors of Mountain Dew. The others are Sangrita Blast and Cyclone (both identical flavors).
- Before the 2025 brand redesign, there were various relations to its design. Here are the relations:
- Much like Purple Thunder and Thrashed Apple, on Overdrive's packaging, there are some references to Casey's General Stores and Dew themselves. One such reference is the the "1968" on the barn-shaped buoy (the year that Casey's General Stores was founded).