Mountain Dew Wiki

ALL USERS: Hello and Welcome to the Mountain Dew Wiki! Here, you'll see detailed pages of flavors, promotions, logos, and more! If this is your first time on this wiki, feel free to explore the wonderful world of Mountain Dew! Have a great one, and remember to Do the Dew!

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Mountain Dew Wiki

This page is the most extensive and up-to-date Mountain Dew timeline. It is still under construction and is not perfectly set in stone. If you think the timeline is missing something, please help us by submitting the date and event within the comments section.

1940s[]

  • Early '40s - Brothers Barney and Ally Hartman, who own Hartman Beverage, begin bottling a lithiated-lemon drink to be mixed with hard liquor. It is dubbed "Mountain Dew," a term originally used for Tennessee mountain-made moonshine.
  • 1946 - Bottles of Mountain Dew are given labels featuring the classic hillbilly design.
  • November 12, 1948 - The Hartman brothers file for and receive a copyright on the Mountain Dew name.
  • 1949 - Barney Hartman dies, leaving Ally as the sole owner of the Mountain Dew name.

1950s[]

  • 1954 - Tri-County Beverage begins carrying the first franchise of Mountain Dew.
  • 1955 - Mountain Dew becomes available commercially. These are the first ACL (Applied Color Label) bottles of Mountain Dew, which read: "by Charlie, Jim and Bill."
  • 1955 - Hartman Beverages begins producing the second set of ACL Mountain Dew. These bottles read "by Barney and Ally" because they were originally ordered in 1951, but were stored in a warehouse until then.
  • 1955 - A Pepsi bottling plant in Fayetteville, North Carolina begins bottling Mountain Dew. This is the first time Pepsi notices Mountain Dew's potential.
  • 1957 - Ally Hartman becomes co-owner of the Tip Corporation along with four other men. He then sells the Mountain Dew brand to it.
  • 1959 - A man named Bill Bridgforth is made plant man-manager of Tri-City Beverage in Johnson City, Tennessee. He, along with Bill Jones (one of the Tip Corporation's co-owners) developed a new drink called Tri-City Lemonade.

1960s[]

  • 1960 - Bill Bridgforth then merges his Tri-City Lemonade flavor with the Mountain Dew formula, replacing the 7-Up flavor it had been using. (This is the creation of the current flavor Mountain Dew has used to this day.)
  • 1962 - Herman Minges (another co-owner of Tip) also merges Tri-City Lemonade with Mountain Dew in an effort to compete with a local brand called SunDrop Cola.
  • May 29, 1962 - The Tip Corporation grants its first franchise to Kingston, North Carolina's Pepsi-Cola Bottler. These bottles read "by Hoyte Minges."
  • September 2, 1964 - Pepsi purchases the Tip Corporation, and with it the Mountain Dew name and rights.
  • 1965 - Pepsi unveils the "Ya-Hooo!" Mountain Dew promotion. At this time, the Mountain Dew label is redesigned to be more humorous, featuring Willy the Hillbilly and the phrase "It'll tickle yore innards!" Pepsi also orders all distributors of Mountain Dew to stop using their names on them.

1970s[]

  • 1973 - Pepsi completely alters Mountain Dew's packaging, abandoning the "hillbilly" look and changing the logo for the first time since the drink's creation to appeal to a "younger, outdoorsy generation."
  • 1976 - Caffeine-Free Mountain Dew is introduced. It is the first additional drink on the Mountain Dew line.

1980s[]

  • 1980s - Aurora and Golden Lime are released exclusively to Japan, becoming the first international-only release.
  • 1984 - With the growing trend in America of weight-watching, a Sugar-Free Mountain Dew is released, using an all-red variant of the standard packaging.
  • 1986 - Sugar-Free Mountain Dew is then renamed Diet Mountain Dew, using a green and white-stripped variant of the standard packaging.
  • 1988 - Mountain Dew Red is introduced for test marketing in Alabama, and is the first Mountain Dew flavor variant. A Diet version is also tested alongside it. Both are discontinued this same year.
  • 1989 - Mountain Dew Sport has a test release on shelves.

1990s[]

  • 1990s - Dry Ginger is released in Japan.
  • 1990 - Following its successful test release, Mountain Dew Sport returns to shelves, along with a 2-calorie variant and Diet variant.
  • 1991 - All versions of Mountain Dew Sport are completely removed from shelves.
  • 1996 - Mountain Dew's logo is changed to a similar, but less-wavy one.
  • 1996 - Production of Mountain Dew spreads to the United Kingdom.
  • 1998 - This U.K. production is now ended due to bad sales.
  • 1999 - The Mountain Dew logo is changed once again, this time to a more-drastically angled one. The packaging also changes, now using a green swirl design.

2000s[]

  • 2001 - The cherry-flavored Mountain Dew Code Red joins the Mountain Dew line as the first flavor variant ever distributed nationally.
  • 2001 - Pepsi releases Amp Energy a mixed-citrus-flavored energy drink with packaging that read "From Mountain Dew."
  • 2002 - Following Code Red's success and high demand, a Diet Code Red is released.
  • June 2002 - Mountain Dew Blue Shock is released as a limited-time Slurpee flavor in 7-Eleven stores.
  • 2003 - The orange-flavored Mountain Dew LiveWire briefly joins the line for a summer-only release.
  • 2004 - Taco Bell restaurants begin carrying the tropical-lime-flavored Mountain Dew Baja Blast in their drink fountains, which is chemically formulated to taste good with their food.
  • 2004 - Mountain Dew LiveWire returns for a second summer release.
  • 2004 - For the Halloween season, the black grape-flavored Mountain Dew Pitch Black is temporarily added to the Mountain Dew line.
  • 2005 - The Mountain Dew packaging is redesigned, this time featuring a more rounded, pointy logo, and smooth design on a dark green background.
  • 2005 - Darth Dew is released to promote the movie Star Wars: Episode III – Revenge of the Sith.
  • 2005 - Following test marketing by online participants, Mountain Dew MDX is released in hopes of competing with Coca-Cola's Vault energy drinks.
  • 2005 - After its successful summer releases in the previous two years, Mountain Dew LiveWire returns to shelves as a permanent addition to the line.
  • 2005 - Code Red and Pitch Black (renamed "Wild Black") are released to South Korea for a limited time.
  • 2005 - Again for the Halloween season, Mountain Dew releases another limited-time flavor, Pitch Black II, which uses the Pitch Black flavor from the previous year, but with an added sour bite.
  • 2006 - Mountain Dew MDX begins using 20 oz. bottles that have a grip-like shape for holding.
  • 2006 - Over the course of this year, the Mountain Dew Arctic Burst and Kryptonite Ice Slurpee flavors are released for a limited time to promote the movie Superman Returns.
  • 2006 - The original Pitch Black flavor returns for a limited time, this time as a Slurpee flavor.
  • 2007 - Production of Mountain Dew MDX is phased out.
  • 2007 - The Green Label Art promotion is launched, and limited-edition aluminum cans of Mountain Dew are release, featuring artwork by artistic fans.
  • August 2007 - To coincide with the release of the video game Halo 3, Mountain Dew Game Fuel (Citrus Cherry) is released in both drink and Slurpee forms for a 12-week period, with packaging that feature's the game's logo and main character - Master Chief.
  • November 2007 - The first DEWmocracy campaign is launched, which is centered around the idea of Mountain Dew drinkers designing the next permanent flavor on the line. A website is launched, on which fans create profiles to play a role-playing game to select attributes that they believe would make the perfect Mountain Dew drink (flavor, logo, name, color, etc.)
  • January 2008 - DEWmocracy enters its second phase, and three flavor finalists are chosen. The flavors are then given colors, designs, and names - Revolution, SuperNova, and Voltage.
  • 2008 - Frito-Lay (a division of PepsiCo) reveals the Doritos Quest promotion, in which a line of mystery-flavored Doritos are produced, and fans are to guess what the flavor actually is. Later this year, the flavor is revealed to be Mountain Dew.
  • 2008 - Mountain Dew Blue Shock returns permanently, again as a Slurpee flavor. The word "Freeze" is added to the name.
  • Summer 2008 - The DEWmocracy trio is released to shelves for a limited time, with packaging encouraging drinkers to try all three and then vote for their favorite on the DEWmocracy website. By August, voting had ended and Voltage was announced to be the winner, thus becoming permanent.
  • 2008 - Green Label Sound is launched - a music label to help lesser-known artists gain broader exposure.
  • October 2008 - It is discovered that Pepsi products will be undergoing a product redesign. Image trademarks are found, including upcoming logos and label designs for Mountain Dew using an abbreviated "Mtn Dew" style.
  • December 2008 - Mountain Dew Voltage officially joins the other flavors as a permanent flavor.
  • 2009 - A revised "Mtn Dew" logo and packaging design is revealed and begins to be found on the original Mountain Dew flavor and Diet Mountain Dew products. All new or returning flavors from here on also use variations of this logo.
  • April 20, 2009 - Mountain Dew Throwback and Pepsi Throwback are released for 8 weeks, using natural sugar in place of high-fructose corn syrup, and retro packaging designs.
  • April 2009 - Copyrights for future diet-exclusive flavors of Mountain Dew are found - "Mtn Dew Ultra Violet" and "Mtn Dew White Flash."
  • June 8, 2009 - Mountain Dew Game Fuel returns for 8-10 weeks, along with a new Wild Fruit-flavored companion flavor. Both are used to promote the MMORPG World of Warcraft.
  • July 2009 - Mountain Dew officially begins the second DEWmocracy campaign with a traveling tour to 17 U.S. cities and by mailing flavor kits to select fans, allowing participants to taste test a variety of flavors and decide on which they would like to see become permanent. From this, three flavor finalists were chosen: Lime Blasted Dew, Punch of Tropical Dew, and Smooth Citrus Dew.
  • July 2009 - Dew Labs is officially launched, inviting die-hard fans to join and help with deciding the colors, names, and designs of the three flavor finalists.
  • August 10, 2009 - Mountain Dew releases its first Diet-exclusive flavor, the Diet Ultra Violet, for a 10-week period.
  • 2009 - Wienerschnitzel restaurants begin carrying Mountain Dew Cherry Fusion in fountains.
  • 2009 - A new Slurpee flavor - Mountain Dew Thin Ice Freeze is released to 7-Eleven stores.
  • December 28, 2009 - Both Pepsi Throwback and Mountain Dew Throwback return to shelves for another 8-week run, with updated packaging now featuring older designs. Mountain Dew Throwback's formula has also been modified from its original release.

2010s[]

  • 2010 - Adrenaline Mountain Dew is released in Poland, Romania, and Norway.
  • 2010 - The grape-flavored X-Treme is released to several middle-eastern areas for a limited time.
  • April 19, 2010 - The DEWmocracy trio is officially released across the United States, and the voting website is launched. Fans nationwide are encouraged to try the three flavors - Distortion (lime), Typhoon (tropical punch), and White Out (smooth citrus) - and vote for their favorite each day.
  • Summer 2010 - Testing of the Sidekick Bottles begins in select states.
  • June 2010 - Mountain Dew Energy is released in the United Kingdom and Ireland, using a modified version of the original formula to meet their strict regulatory standards.
  • June 14, 2010 - The DEWmocracy voting period ends, and the three flavors are phased out of stores. It is announced within the next couple of days that White Out is the official winner, holding 44% of the votes. Typhoon had come in second place, holding 40% of the votes, and Distortion in third with 16% of the votes.
  • July 2010 - Throwback returns to shelves again for 5 weeks, followed by an announcement that it would stay on shelves as long as sales were good.
  • September 2010 - The Honor the Code promotion is launched, and each flavor temporarily receives special packaging to promote Halo Reach.
  • October 2010 - Mountain Dew White Out officially joins the other flavors as a permanent flavor.
  • October 2010 - The FanDEWmonium promotion is officially announced, and Diet Dew fans are encouraged to go online and to online and choose from various flavors which ones they would like to become the next permanent Diet flavor. From this, 8 semi-finalists were chosen: Diet Distortion, Diet Crave, Diet Flare, Diet Ultra Violet, Diet Typhoon, Diet White Out, Diet Voltage, and Diet Supernova. These flavors were taste-tested by Dew Labs members and tour attendees.
  • October 2010 - The Mountain Dew Wiki is created!
  • December 2010 - Throwback returns once again, this time as a permanent flavor.
  • 2011 - Mountain Dew Energy is introduced to Ireland.
  • 2011 - The Mountain Dew Coolatta is released.
  • 2011 - Mountain Dew Grape is released to Japan.
  • January 12, 2011 - Mountain Dew announces plans to return previous flavors to shelves in May, mentioning 2004's Pitch Black in particular. Pitch Black is promoted heavily with tours and giveaways.
  • March 2011 - FanDEWmonium finalists Diet Voltage and Diet Supernova are released to stores for an 8-week period with fans encouraged to vote on which they preferred; Diet Supernova has announced the winner, holding 55% of the votes.
  • April 2011 - It is revealed that non-Diet Supernova and Typhoon will both be returning alongside Pitch Black as a part of the Back by Popular DEWmand promotion.
  • May 2011 - The existing flavors of Mountain Dew began undergoing packaging changes, receiving new designs that use the "Mtn Dew" style.
  • May 2, 2011 - Back by Popular DEWmand is launched, and Pitch Black and Supernova are returned to store shelves, and Typhoon is exclusively released to WalMart Stores.
  • May 16, 2011 - Pitch Black, LiveWire, and Voltage (renamed "Electro Shock") are launched in New Zealand.
  • June 2011 - Mountain Dew launches an interactive website, The Throwback Shack, on which fans can enter to win one-of-a-kind Dew-themed prizes. Among these prizes is a secret stash of Revolution.
  • June 2011 - The Loot for Labels promotion is launched, allowing fans to mail-in Mountain Dew labels in exchange for exclusive merchandise.
  • July 2011 - Back By Popular DEWmand ends, and the returning flavors leave shelves once again.
  • August 2011 - A Pepsi employee posts an auction on eBay for two unopened and unreleased Game Fuel flavors, leading to many rumors spreading about a possible return of the promotion.
  • August 24, 2011 - Mountain Dew officially announces these new Game Fuel flavors on their Facebook page, mentioning that they will promote the then-upcoming game Call of Duty: Modern Warfare 3
  • October 10, 2011 - The original Citrus Cherry Game Fuel flavor returns to shelves along with a new Tropical-flavored counterpart, both using packaging to promote the game Call of Duty: Modern Warfare 3, and featuring codes that granted players double experience points in-game when entered on the Double XP website. Both flavors stay on shelves through December, when the promotion then ends.
  • December 2011 - Dew Labs members are asked to partake in a poll to decide the name and design an upcoming Malt-flavored variant.
  • 2012 - Mountain Dew A.M. is released as an exclusive fountain flavor to Taco Bell restaurants.
  • January 18, 2012 - The usage of Sidekick Bottles begin to spread to other U.S. regions.
  • January 30, 2012 - Diet Supernova returns to shelves, and the Fuel the Frenzy promotion begins, which allows fans to enter codes found on Diet Supernova, original Mountain Dew, and Diet Mountain Dew to enter for chances to win exclusive prizes.
  • February 23, 2012 - The Mountain Dew line is relaunched in Canada. The drink now contains caffeine, and use Diet Mountain Dew is also available there for the first time. The Canadian line also begins using new logos similar to the current American one and can only be found in Sidekick Bottles.
  • March 25, 2012 - A low-resolution image of a possible new flavor 12-pack box is posted onto the image-sharing app Instagram.
  • April 8, 2012 - Fuel the Frenzy ends, and Diet Supernova is discontinued due to poor sales in its limited release.
  • May 14, 2012 - After much speculation, Mountain Dew officially announces Dark Berry, an upcoming flavor to be released as a part of their partnership with Warner Bros. Pictures' and Legendary Pictures' then-upcoming film The Dark Knight Rises.
  • June 12, 2012 - White Out is released to Japan in 500ml bottles.
  • June 18, 2012 - The DewGothamCity promotion is launched, Dark Berry is released, and select Mountain Dew products received temporary packaging upgrades to feature The Dark Knight Rises logos and codes that could be redeemed on the website to gain access to exclusive movie content and merchandise. This promotion officially ended on August 12.
  • July 13, 2012 - Mountain Dew officially announces that it will be releasing Johnson City Gold, the malt-flavored variant, for a test release in select cities.
  • August 2012 - The Dub the Dew promotion is silently launched, allowing fans to name a new Green Apple-flavored drink to be distributed at Villa Pizza restaurants. The promotion is then suspended and the website is taken down after a series of attacks by online communities.
  • August 9, 2012 - The Regional Dew promotion is launched at YourMaltDew.com, allowing fans to create potential names and labels that Johnson City Gold will use in an upcoming nationwide release.
  • August 27, 2012 - A YouTube video is uploaded by a Pepsi employee, showing an upcoming and unreleased Citrus Cherry Game Fuel bottle with packaging on the bottle featuring artwork and logos for the upcoming Halo 4 video game. The bottle also seems to feature the Dew XP logo, indicating codes will be featured on the bottles as well.
  • August 31, 2012 - Mountain Dew confirms that they will be promoting Halo 4 via their official Facebook page, and give the date of October 1 for more details to be revealed.
  • October 15, 2012 - Game Fuel (Citrus Cherry) begins appearing on store shelves again, and all Mountain Dew products begin using Halo 4-themed packaging with codes to be redeemed for in-game experience on the official website. The promotion lasts until January 2013.
  • October 15, 2012 - Passionfruit Frenzy is released to New Zealand, replacing Pitch Black.
  • February 25, 2013 - A new line of Mountain Dew flavor variants are released: Kickstart (Orange Citrus) and Kickstart (Energizing Fruit Punch), targeted at the breakfast audience.
  • May 3, 2013 - Rapper Lil Wayne is dropped from his endorsement deal with Mountain Dew due to performing a verse in a remix of Future's "Karate Chop" which compared a sexual act to the lynching of Emmett Till.
  • May 20, 2013 - The Iconic Summer promotion launches, where people take codes from specially marked Pepsi and Mountain Dew products to redeem them for "icons".
  • July 2013 - Certain fans are given the opportunity to test a new flavor labeled "Goji Strawberry."
  • August 2013 - Britvic, under the license of PepsiCo., releases Mountain Dew AMP in the UK. It should be noted that this United Kingdom version of Amp Energy is released under the 'Mountain Dew' brand with a UK-unique new logo.
  • September 26, 2013 - Distortion Freeze and Typhoon Freeze are released to U.S. Taco Bell locations.
  • October 2013 - The Goji Strawberry flavor, under the name "Mountain Dew Game Fuel Electrifying Berry", is released to stores alongside the original Game Fuel (Citrus Cherry) flavor as part of the Every2Minutes promotion. Electrifying Berry promotes Ryse: Son of Rome while Citrus Cherry promotes Dead Rising 3.
  • October 2013 - Images of 2 new Kickstart flavors are leaked: Kickstart (Black Cherry) and Kickstart (Energizing Limeade). They are geared towards nighttime consumption - in contrast to the first two Kickstart flavors being for morning consumption.
  • October 2013 - A new freeze flavor - Mountain Dew Cold Fusion Freeze - is released to U.S. Sheetz stores.
  • December 2013 - Taco Bell fountains begin carrying Diet Mountain Dew Baja Blast and Mountain Dew Sangrita Blast.
  • March 2014 - Images begin to leak of Baja Blast's bottled form.
  • March 2014 - Kickstart (Black Cherry) Freeze is released to Taco Bell restaurants, replacing Distortion Freeze.
  • May 5, 2014 - Baja Blast is officially released in bottles and cans, coinciding with the Baja or Bust promotion.
  • May 2014 - With no announcement whatsoever, Game Fuel (Citrus Cherry) returns to stores in both 12-pack boxes and 20 oz. bottles! Oddly enough, the packaging lacks any promotion for a certain game as well as anything indicating that its a limited release.
  • May 2014 - A new flavor known as Solar Flare appears in 7-Eleven fountain machines.
  • July 2014 - White Out is released to New Zealand, replacing Electro Shock.
  • July 14, 2014 - A Pepsi distributor website posts an announcement of a new flavor known as Game Fuel (Lemonade), slating a release period of August of that year.
  • July 30, 2014 - Images begin leaking of Game Fuel (Lemonade)'s bottle and box designs.
  • October 2014 - A new freeze flavor - Mountain Dew Electric Charge Freeze - is released to U.S. Sheetz stores.
  • October 6, 2014 - As part of the Fuel Up For Battle promotion, Game Fuel (Citrus Cherry) and Game Fuel (Lemonade) are released to stores, promoting the game Call of Duty: Advanced Warfare.
  • November 2014 - Mountain Dew begins holding "DEWitos" taste testing on select U.S. college campuses.
  • 2015 - Electric Citrus, a variant of the original flavor of Mountain Dew, is released in Spain.
  • 2015 - Kickstart (Energizing Orange Citrus) and Kickstart (Energizing Fruit Punch) are released in Canada.
  • 2015 - Mountain Dew A.M. is re-released under a new name, Orange, as an exclusive fountain flavor to Applebee's restaurants.
  • 2015 - Mountain Dew Freeze is released for a limited time as an exclusive flavor to A&W restaurants.
  • 2015 - Triple Berry is released for a limited time as an exclusive fountain flavor to Applebee's restaurants.
  • January 2015 - Kickstart (Strawberry Kiwi) and Kickstart (Pineapple Orange Mango) are released to stores. The new flavor variants contain coconut water as well as 10% juice.
  • January 2015 - Instagram user Calipepsi posts a photo leaking a possible second store release of Baja Blast, accompanied by the debut store release of Sangrita Blast.
  • March 23, 2015 - Dewshine is released.
  • April 2015 - Taco Bell exclusive Sangrita Blast is released in bottles and cans for the first and only time, sticking around for the Summer season. It was paired with Baja Blast, as rumored.
  • May 26, 2015 - Blue Shock is released in Singapore as an exclusive flavor to 7-Eleven gas stations.
  • August 2015 - Black Label is tested at select colleges and university campuses across the United States.
  • October 5, 2015 - As part of the second Fuel Up For Battle promotion, Game Fuel (Citrus Cherry) returns alongside a new flavor, Game Fuel (Berry Lime), to promote the release of Call of Duty: Black Ops III.
  • March 2016 - Black Label is released as a permanent, non-exclusive flavor to the Mountain Dew lineup.
  • April 2016 - Instead of the usual routine of Baja Blast coming out every summer, a new event featuring another limited time dew, Pitch Black. This event was called DEWcision 2016, and it was a vote to see which of the two would become a permanent flavor. They both released in bottles and cans and voting took place on social media.
  • July 2016 - DEWcision came to a close, at around 2.8 to 2.9 million votes each, Baja Blast was barely edged out by Pitch Black as the winner. And thus Pitch Black became a permanent flavor.
  • February 2017 - Dewshine is discontinued.
  • April 2017 - DEW-S-A is released for a limited time as an American-themed flavor.
  • September 2017 - Because of DEWcision 2016's outcome, Baja Blast did not return to store shelves in the following summer, breaking the yearly tradition. Because the flavor is so popular, the Twitter hashtag #BringBajaBlastBack was started by Mountain Dew themselves. If they got enough demand it would come back.
  • September 22, 2017 - Goji Citrus Strawberry is released as an exclusive fountain flavor to Jackson's stores. It would soon spread to various other stores, gas stations, and restaurants, starting with Sheetz and Maverik gas stations a month later.
  • November 6, 2017 - Holiday Brew is released for a limited time as a Christmas-themed flavor. This marks the beginning of annual holiday releases.
  • 2017 - Berry Burst is released as an exclusive fountain flavor to Applebee's restaurants.
  • January 15, 2018 - Mountain Dew Ice is released as a new permanent, non-exclusive flavor to the Mountain Dew lineup.
  • April 2018 - As a result of the #BringBajaBlastBack Twitter campaign, Baja Blast was officially re-released once again for the summer.
  • April 2018 - Speaking of Baja Blast, it was also announced that Taco Bell Canada will be selling it in their fountains, making Canada the second country to get Baja Blast.
  • May 2, 2018 - Berry Monsoon is released as an exclusive fountain flavor to Sam's Club stores.
  • November 5, 2018 - Merry Mash-Up is released for a limited time as the annual Christmas-themed flavor.
  • Early 2019 - Many flavors which were underperforming at this time, including Citrus Cherry, White Out, Diet Code Red, Pitch Black, Mountain Dew Real Sugar, Caffeine-Free Mountain Dew, and Diet Caffeine-Free Mountain Dew, were pulled from shelves in most regions. Despite this, some of these flavors would still be sporadically produced by independent Pepsi bottlers.
  • January 2019 - Baja Blast is released permanently in Canada in bottles and cans.
  • February 2019 - Once again, Baja Blast was re-released, though a bit earlier than usual.
  • March 2019 - Sweet Lightning is released as an exclusive fountain flavor to KFC restaurants.
  • May 2019 - Cyclone is released as an exclusive fountain flavor to Speedway gas stations.
  • May 18, 2019 - Liberty Brew is released for a limited time as an American-themed flavor, replacing DEW-S-A.
  • August 2019 - Baja Blast was found at Wal-Mart owned wholesale store Sam's Club in canned 24 packs for a limited time. This is likely just PepsiCo's way of getting rid of the excess stock they had left over, and this became the tradition going forward.
  • August 26, 2019 - VooDEW is released for a limited time as a Halloween-themed mystery flavor, beginning an annual tradition which would continue for the following years.
  • October 2019 - Maui Burst is released as an exclusive flavor to Dollar General stores, only available in 16 oz. cans.
  • October 30, 2019 - The mystery flavor of this year's VooDEW is revealed to be Candy Corn.
  • November 5, 2019 - Merry Mash-Up is released for its second year.

2020s[]

  • January 13, 2020 - Mountain Dew Zero Sugar is released, an alternative to Diet which also uses artificial sweeteners. Many future flavors would also receive Zero Sugar variants.
  • March 2, 2020 - Mountain Dew Ice is confirmed to be discontinued on Twitter.
  • March 2020 - Maui Burst receives a 20 oz. bottle variant.
  • March 23, 2020 - Frost Bite is released as an exclusive flavor to Walmart stores.
  • May 2, 2020 - Atomic Blue is released as an exclusive fountain flavor to Kum & Go gas stations. It would also be spotted at Sheetz gas stations in the following months.
  • June 15, 2020 - Liberty Brew is released for its second year.
  • June 2020 - Southern Shock is released as an exclusive fountain flavor to Bojangles restaurants.
  • August 3, 2020 - Spark is released for a limited time as an exclusive flavor to Speedway gas stations.
  • August 2020 - Berry Twister is released as an exclusive fountain flavor to Circle K gas stations in Canada. It was discontinued at an unknown point in 2021, though it could still be found up until 2022.
  • September 25, 2020 - PepsiCo confirmed to users by phone that Caffeine-Free Diet Mountain Dew has been discontinued. This comes after customers in areas where it was previously available have noted it suddenly has become unavailable in the past month or so and was removed from the product locator. No more is being produced anywhere and once the limited supplies in stores are gone, there will be no more of it. Prices for purchase on Amazon and eBay have recently skyrocketed for caffeine Free Diet Mountain Dew.
  • September 2020 - VooDEW is released for its second year.
  • October 31, 2020 - The mystery flavor of this year's VooDEW is revealed to be Fruit Candy Explosion.
  • November 2020 - Merry Mash-Up is released for its third year.
  • January 4, 2021 - Major Melon is released as a new permanent, non-exclusive flavor to the Mountain Dew lineup.
  • February 24, 2021 - Major Melon is released in Canada.
  • March 2021 - Six new flavors are introduced as part of a new line of Mountain Dew energy drinks called Mountain Dew Rise. These are Pomegranate Blue Burst, Strawberry Melon Spark, Berry Blitz, Tropical Sunrise, Peach Mango Dawn, and Orange Breeze.
  • March 22, 2021 - A Zero Sugar variant of Frost Bite is released.
  • April 19, 2021 - DEW-S-A is released for its second year, marking its first release since 2017. Its formula was altered to remove artificial sweeteners, which the original release used in conjunction with high-fructose corn syrup to lower calories.
  • May 2021 - Vibe is released as an exclusive fountain flavor to Which Wich restaurants.
  • June 12, 2021 - The fan favorite flavor, Baja Blast, gets a complete redesign, and two new flavors, Baja Flash and Baja Punch get released in the USA and Canada alongside Baja Blast and Baja Blast Zero Sugar coming back for the Summer season. To go alongside this release, they launched the 100 Days of Baja event. This event would involve the 20oz bottled version of the four aforementioned flavors, which would come with a code under the cap, which when redeeming, could allow you the chance to win Baja Blast related merchandise, and an entry into a $100,000 draw.
  • June 25, 2021 - Cake-Smash is announced as a giveaway prize for a contest where participants would share their failed party stories from 2020.
  • July 20, 2021 - Cake-Smash is released on the online DEW Store, selling out after several hours. The first 250 orders came with a bonus "Party Pack" containing balloons, party cups, and a pin.
  • July 31, 2021 - Berry Monsoon receives a Zero Sugar variant.
  • August 3, 2021 - Code Red, LiveWire, and Voltage receive major redesigns featuring new mascots for each flavor.
  • August 2021 - Spark is released for its second year, available as a limited-time exclusive flavor to Speedway gas stations.
  • August 10, 2021 - Three new flavors are announced as part of a new line of alcoholic Mountain Dew called Hard Mountain Dew. These are Hard Mountain Dew (Flavor), Hard Black Cherry, and Hard Watermelon.
  • August 11, 2021 - Baja Punch is released in Canada for a limited time.
  • August 2021 - Dark Berry Bash is released as an exclusive fountain flavor to Applebee's restaurants, replacing Berry Burst. Both flavors remained available at participating Applebee's restaurants until early 2022, when Berry Burst was officially discontinued.
  • August 25, 2021 - Flamin' Hot is released on the online DEW Store, selling out in less than an hour.
  • August 2021 - VooDEW is released for its third year.
  • September 13, 2021 - Thrashed Apple is released as an exclusive flavor to the Kroger family of stores.
  • October 2021 - Uproar is released as an exclusive flavor to Food Lion stores.
  • October 31, 2021 - The mystery flavor of this year's VooDEW is revealed to be Fruit Candy Chews.
  • November 2021 - Gingerbread Snap'd is released for a limited time as the annual Christmas-themed flavor.
  • November 2021 - Following a lawsuit with a coffee company known as Rise Brewing, the line of Mountain Dew energy drinks known as Mountain Dew Rise is renamed to Mountain Dew Energy.
  • 2021 - Kum & Go begins replacing Atomic Blue with a fountain variant of Major Melon, making Atomic Blue exclusive to Sheetz gas stations.
  • January 2022 - After two limited-time releases, Spark is released as a permanent, non-exclusive flavor to the Mountain Dew lineup. A Zero Sugar variant is also released.
  • January 10, 2022 - The first new flavor of the Mountain Dew Energy line, Mountain Dew Energy (Cherry Lime Lift), is released. It replaced Berry Blitz, which was discontinued once Cherry Lime Lift released.
  • January 2022 - Code Red receives a Zero Sugar variant, replacing Diet Code Red in areas where it was available previously. A national release was planned for the following months, but this never came to fruition.
  • January 28, 2022 - Hard Baja Blast is announced on Twitter as an additional flavor to the Hard Mountain Dew line.
  • February 22, 2022 - The Hard Mountain Dew line is released in Florida, Tennessee, and Iowa.
  • March 2022 - Cyclone is reportedly discontinued, as Speedway gas stations that had it began to replace it with Major Melon. It was also removed from Speedway's website, seemingly confirming its discontinuation.
  • March 2022 - Legend is released as an exclusive fountain flavor to Buffalo Wild Wings restaurants.
  • April 5, 2022 - Game Fuel (Championship Citrus Cherry) is released for a limited time on the online DEW Store in collaboration with the YouTube streamer Dr. Disrespect. It is an altered version of the original Citrus Cherry with a "revamped" taste.
  • April 2022 - Flamin' Hot is released to retailers for a limited time. Its flavor was changed from its original DEW Store release.
  • April 22, 2022 - The Hard Mountain Dew line is released in Arkansas.
  • April 28, 2022 - The Hard Mountain Dew line is released in Oklahoma.
  • May 4, 2022 - Purple Thunder is released as an exclusive flavor to Circle K gas stations.
  • May 16, 2022 - The Hard Mountain Dew line is released in Minnesota.
  • May 18, 2022 - A cocktail variant of Legend called Legendary Long Island is released.
  • May 25, 2022 - Wis-Pak, the last remaining bottler which was producing the original Citrus Cherry, confirmed in an Instagram direct message that they had stopped producing it, making it officially discontinued.
  • June 1, 2022 - Typhoon is re-released for a limited time on the online DEW Store.
  • June 6, 2022 - Purple Thunder and White Out are released to Canadian Circle K gas stations for a limited time.
  • June 13, 2022 - Baja Blast and Baja Blast Zero Sugar are once again re-released for a limited time along with two more new flavors, Baja Gold and Baja Mango Gem, as well as an Energy variant of the original Baja Blast. A new event called The Lost Treasures of Baja Island also begins, allowing participants to enter for a chance to win Baja Deep Dive, a mystery flavor that will only be available through this contest, by entering codes from specially-marked bottles of Baja Blast, Baja Blast Zero Sugar, Baja Gold, and Baja Mango Gem. Additionally, participants can also enter for daily drawings of $1,000 by entering the code found on cans of Energy Baja Blast.
  • June 16, 2022 - The Hard Mountain Dew line is released in Missouri.
  • June 2022 - Overdrive is released as an exclusive flavor to Casey's General Stores.
  • June 22, 2022 - PepsiCo files a trademark for Pitch Black Zero Sugar.
  • July 2022 - Major Melon is released in Honduras as "Pink Drip".
  • August 2, 2022 - The Hard Mountain Dew line is released in Las Vegas. At this point, it wasn't released to the rest of Nevada.
  • August 5, 2022 - Typhoon is pulled from the DEW Store, ending its limited-time re-release.
  • August 9, 2022 - Baja Gold is released in Canada for a limited time.
  • September 2022 - An Energy variant of Code Red is released for a limited time.
  • September 4, 2022 - VooDEW is released for its fourth year, along with a Zero Sugar variant for the first time. In addition, the DEW Emporium sweepstakes begin, allowing participants to enter for a chance to win a grand prize of $5,000, as well as various other prizes throughout.
  • September 2022 - Major Melon is released in Australia with Energised No Sugar branding.
  • September 19, 2022 - The Hard Mountain Dew line is released in Virginia.
  • September 20, 2022 - Winners of Baja Deep Dive, the grand prize of The Lost Treasures of Baja Island sweepstakes, begin receiving their packages.
  • October 3, 2022 - Hard LiveWire is announced at the NACS Show as an additional flavor to the Hard Mountain Dew line.
  • October 2022 - Fruit Quake is released for a limited time as the annual Christmas-themed flavor.
  • October 24, 2022 - The Ghosts of VooDEW Past, a six-pack of all the previous years' VooDEW flavors, is released online.
  • October 26, 2022 - The Hard Mountain Dew line is released in Ohio.
  • October 31, 2022 - The mystery flavor of this year's VooDEW is revealed to be Sour Candy.
  • November 4, 2022 - The Hard Mountain Dew line is released in Illinois.
  • January 16, 2023 - Pitch Black is re-released for a limited time alongside new Zero Sugar and Energy variants. At the same time, Pitch Black releases in Canada as a permanent flavor.
  • January 21, 2023 - Southern Shock is confirmed to be discontinued.
  • January 26, 2023 - Peach Mango Dawn, Tropical Sunrise, and Orange Breeze are discontinued. Strawberry Melon Spark is renamed to Strawberry Melon Sharp, likely to avoid confusion with the Spark flavor of the regular Mountain Dew lineup.
  • February 19, 2023 - Hard Black Cherry is confirmed to be discontinued in the near future.
  • March 1, 2023 - The first new flavor of the Hard Mountain Dew line, Hard Livewire, is released.
  • March 27, 2023 - Kickstart (Strawberry Start-Up) is released as a new permanent, non-exclusive flavor to the Kickstart lineup.
  • March 27, 2023 - An Energy variant of Major Melon is released for a limited time.
  • April 10, 2023 - 12-packs of Maui Burst are released.
  • April 19, 2023 - Purple Thunder returns to Canadian Circle K gas stations for a limited time.
  • April 19, 2023 - The Hard Mountain Dew line is released in Arizona.
  • April 20, 2023 - A Hard Mountain Dew variety pack consisting of Hard Baja Blast, Hard Baja Blast Punch, Hard Baja Blast Mango, and Hard Baja Blast Pineapple is released for a limited time.
  • April 24, 2023 - Summer Freeze is released alongside a Zero-Sugar variant for a limited time as an American-themed flavor.
  • April 27, 2023 - The Hard Mountain Dew line is released in Kentucky.
  • May 2, 2023 - A Slurpee variant of Supernova is released in Canadian 7-11 stores for a limited time.
  • May 8, 2023 - Spark receives an updated logo, featuring bold yellow lettering as opposed to the italicized black lettering used in the previous logo.
  • May 11, 2023 - The Hard Mountain Dew line is released in Connecticut.
  • June 18, 2023 - Baja Blast, Baja Blast Zero Sugar, and Energy Baja Blast returned to stores once again for a limited time alongside two new flavors, Baja Passionfruit Punch and Baja Caribbean Splash. A new promotion titled "Summer of Baja Blast" occurred, where participants can enter daily for a chance to win a $500 gift card to Taco Bell.
  • July 1, 2023 - Uproar is confirmed to be discontinued.
  • July 1, 2023 - Hard LiveWire officially replaces Hard Black Cherry in the Hard Mountain Dew Mix Pack.
  • August 1, 2023 - The Hard Mountain Dew line is released in Wyoming.
  • August 7, 2023 - The Hard Mountain Dew line is released in Oregon.
  • August 9, 2023 - Honey-DEW is released for a limited time exclusively in Canada.
  • August 21, 2023 - A Slurpee variant of Pitch Black is released at 7-11 and Speedway locations for a limited time.
  • August 23, 2023 - The Hard Mountain Dew line is released in Vermont.
  • August 31, 2023 - A Baja Blast gelato flavor is released at one Taco Bell location in California for a limited time (two weeks, or while supplies last). More information can be found here.
  • September 11, 2023 - VooDEW is released for its fifth year.
  • September 26, 2023 - The mystery flavor of this year's VooDEW is revealed to be Cherry Airheads.
  • November 2023 - White Out is fully discontinued.
  • November 6, 2023 - Game Fuel (Citrus Cherry) is re-released for a limited time alongside a new flavor, Game Fuel (Mystic Punch).
  • January 1, 2024 - Baja Blast and Baja Blast Zero Sugar become permanent, non-exclusive additions to the Mountain Dew lineup.
  • January 2, 2024 - The 20th Bajaversary promotion begins, allowing participants to scan participating Baja Blast products to earn coins to redeem on rewards.
  • January 12, 2024 - Atomic Blue is confirmed to be discontinued by Sheetz.
  • January 16, 2024 - Fountain Pitch Black is confirmed to be discontinued by Sheetz.
  • February 5, 2024 - Purple Thunder is expanded to Kroger-owned stores and is also made available in 12-packs of cans.
  • February 23, 2024 - Real Sugar, Thrashed Apple, and the Mountain Dew Energy line are discontinued. Spark Zero Sugar and Major Melon Zero Sugar become regional flavors.
  • March 18, 2024 (upcoming) - Baja Laguna Lemonade and Baja Point Break Punch will be released for a limited time.
  • March 27, 2024 (upcoming) - Code Red permanently returns to Canada.
  • April 2024 (upcoming) - Baja Fiery Mango Doritos will be released for a limited time.
  • April 22, 2024 (upcoming) - Purple Thunder Zero Sugar will be released for a limited time at Circle K and Kroger-owned locations.
  • May 2024 (upcoming) - Boston Beer Company will take over distribution of the Hard Mountain Dew line.
  • June 2024 (upcoming) - Star Spangled Splash, Freedom Fusion, and Liberty Chill (previously named "Liberty Brew") will be released for a limited time.
  • June 2024 (upcoming) - Infinite Swirl will be released as an exclusive flavor at 7-11 and Speedway locations.
  • September 2024 (upcoming) - VooDEW will be released for its sixth year.
  • November 2024 (upcoming) - Game Fuel (Citrus Cherry) will be re-released for a limited time alongside a new flavor, Game Fuel (Midnight Mission).
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