Pour some info into this article!This article is need of Cleanup. You can help out Mountain Dew Wiki by re-organizing parts of the article, checking grammar and spelling, and doing other helpful things to correct the article.
Mountain Dew Red
Mountain Dew Red was a Mountain Dew flavor first test-marketed in 1988 in some regions of Alabama for a short time before being discontinued afterward.
Description[]
Red was a Fruit (actual flavor profile unknown) flavor of Mountain Dew, and (as its name implies) was red in color.
Tagline[]
Its tagline was "Fruit flavored Mountain Dew."
History[]
In 1988, Mountain Dew Red first began as a test market release in some regions of Alabama. During its one-year run, a low-calorie variant of Red called Diet Mountain Dew Red was also test-marketed.
Both variants were then later discontinued that same year, and since their discontinuation, neither PepsiCo nor Alabama's independent Pepsi bottler, Buffalo Rock, has acknowledged the flavor in recent times.
Trivia[]
- While it is not the first flavor variant to have been released, it is the first flavor in the United States not based on the original citrus flavor.
- Due to Red having been discontinued a short time after its release, it was not well-known and is rarely seen. From this, a TV commercial and a few photographs could be the only media of it here.
- Despite their similar names, Red and Code Red had different flavoring.
- In the popular musical "Be More Chill," Mountain Dew Red was the only thing able to disable the "SQUIP," a supercomputer chip inside someone's brain, while normal Mountain Dew (or "Mountain Dew Green") activated it. It was one of the only references to Mountain Dew Red in 2017. However, in the book and non-musical stage play, Code Red deactivated (or "dissolved") the SQUIP.
- In Mid-2022, an unopened full 16-ounce glass bottle showed up with an asking price of initially $7,500 before going down to $6,000, later dropping to $5,500. The eBay listing is currently inactive.
- On eBay, a Mountain Dew Red can was put up for auction on May 6th, 2023. The winning bid was $1,598.
- On February 24th, 2024, in a r/MountainDew Reddit post, a user named "Final-Elderberry3538" posted a sealed, unopened 6-pack of 10-ounce glass bottles. The user revealed that it was found in a relative's house in Indiana. The same user also took multiple photographs and put up an eBay auction with an asking price of $5,000.