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Promotional artwork for the Mountain Dew Ice Vs. Doritos Blaze promotion, featuring Busta Rhymes and Peter Dinklage promoting Doritos Blaze while Morgan Freeman and Missy Elliott promote Mountain Dew Ice.
Mountain Dew Ice Vs. Doritos Blaze was a promotion that promoted two new snacks: Mountain Dew Ice, and Doritos Blaze. Similar to the Puppy Monkey Baby promotion, it was aired as a joint advertisement during the Super Bowl LII on February 4th, 2018.
The promotion pairs Morgan Freeman and Missy Elliott for Mountain Dew Ice to take on Peter Dinklage and Busta Rhymes for Doritos Blaze in an unforgettable lip-sync rap battle.
The epic commercial features Peter bringing the heat with his scorching lip-sync rendition of Busta's verse from the track "Look at Me Now," and Morgan giving the chills with an ice-cold lip-sync performance of Missy's chart-topping hit "Get Ur Freak On." As Peter takes a fiery bite of Doritos Blaze, his world is engulfed in flames, which then freezes over once Morgan takes a refreshing chug of Mountain Dew Ice.
As previously established in teasers for the spot, Busta and Missy act as the duo's "coaches." As the intensity rises in the rap battle, Busta and Missy make cameo appearances to continue their support. The creative in the spot mirrors the boldness and originality fans have come to expect from Doritos and Mountain Dew.
Fans Encouraged to Continue the Battle[]
Using an exclusive Snapchat lens available starting on Super Bowl Sunday, fans can record their own performance inspired by the advertisement. Fans can then pick a side – either Doritos Blaze or Mountain Dew Ice – and get in on the conversation by following @Doritos and #SpitFire, and @MountainDew and #IceCold on Twitter and Instagram.
Ad Marks Brands' Return to Super Bowl[]
Both brands are returning to the Super Bowl in the first nationally televised Super Bowl commercial to feature one company advertising two of its trademarks back-to-back. The fan favorites are no strangers to stealing the spotlight during the big game. Doritos had a successful 10-year run of the "Crash the Super Bowl" campaign that concluded at Super Bowl 50, and Mountain Dew launched its wildly popular advertisement "Puppymonkeybaby" in the 2016 game.
Known for its refreshing taste, Mountain Dew Ice is a clear, lemon-lime flavored DEW® with a splash of real juice that charges Dew Nation. Bringing the heat is Doritos Blaze, the brand's newest national offering that fires up the hot and spicy snack market, with a complex flavor and heat that builds as you crunch.
Trivia[]
- High-res images and other press materials of this promotion are available here.
- After the Super Bowl LII promotion, both snacks promoted were discontinued at least two years after their release.