Mountain Dew Wiki

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Mountain Dew Ice

Mountain Dew Ice is a Mountain Dew flavor released in stores on January 15th, 2018, as a permanent flavor in the United States. During its release, it performed poorly and was discontinued in March 2020. A rebrand with a reformulated flavor was canceled as a result. However, the flavor is currently available in some international countries.

Description[]

Mountain Dew Ice is a Lemon-Lime flavor of Mountain Dew and has a clear look, similar to Dewshine. In India, it is a Lemon flavor having a comparable tasting flavor and color to that of New Zealand's White Out.

Tagline[]

Its tagline is "Lemon Lime Flavor with Other Natural Flavors with a Splash of Real Juice."

History[]

Mountain Dew Ice was first seen on a YouTube video posted by myCountyMarket on September 8th, 2017, as seen in the background on one of the shelves on one of their product reviews. A few weeks later, myCountyMarket posted a soda review about the flavor on their video on YouTube. The channel's video revealed that it would be released sometime in early 2018. The channel's video also unfolded that Mountain Dew Ice planned to get promoted during Super Bowl LII.

It was officially released in stores on January 15th, 2018, nationwide in the United States as a permanent flavor and was available in various sizes. It was also available in the fountain form exclusively at Circle K for a few years until 2020, when it was discontinued and replaced by Mountain Dew Zero Sugar.

Main article: Mountain Dew Ice Vs. Doritos Blaze

A few weeks later, it was promoted in a commercial during Super Bowl LII. It featured celebrities Peter Dinklage and Morgan Freeman lip-syncing (to Busta Rhymes and Missy Elliot, respectively) in a rap battle as a cross-promotion between Ice and the then-newly released Doritos Blaze. It led to a decent boost in the popularity of Mountain Dew Ice. However, its popularity wouldn't last long and eventually was discontinued in March 2020.

Canceled 2020 relaunch[]

Around the drink's discontinuation, there was going to be a rebrand with a reformulated flavor and planned to return to shelves. However, a Pepsi employee later revealed that the relaunch was canceled.

International release[]

Canada[]

On January 22nd, 2018, the official Canadian Mountain Dew Facebook account announced that Mountain Dew Ice would be joining the lineup as a permanent flavor. In the coming months, it was quietly discontinued.

Taiwan[]

In early to mid 2020, Mountain Dew Ice was released in Taiwan and was available in 500 ml bottles. Not much is known about this release.

The Philippines[]

In October 2019, Filipino PepsiCo filed and registered a trademark for Mountain Dew Ice. In June 2020, Ice was released in The Philippines and was available in 300mL and 600mL bottles. This release used label art similar to its Taiwanese counterpart.

India[]

In February 2021, it was announced that Mountain Dew Ice was released in India. The flavor isn't a clear Lemon-Lime but rather a white Lemon drink similar to New Zealand's White Out color and flavor.

Trivia[]

  • Mountain Dew Ice was one of two lemon-lime sodas having caffeine. The other lemon-lime soda that had caffeine was PepsiCo's 1998 test market drink Storm.
  • Mountain Dew Ice was featured on the YouTube channel myCountyMarket along with several other pre-release flavors of Mountain Dew from 2016 to 2019.
  • Avery Heaney TV is a Mountain Dew YouTuber that had found Holiday Brew and Mountain Dew Ice before their official releases in his videos.
  • In the pre-release state of Mountain Dew Ice, there were minor changes made to the container; the bottle look was changed from a Sidekick bottle to a dome-like design used in other Pepsi products, and the label design was changed.
  • Mountain Dew Ice is the second clear soda that has been produced in the Mountain Dew lineup, the first being Dewshine, the third being Mountain Dew Ice (Cherry), and the fourth being Ice Zero Sugar.
  • The international countries in question had Mountain Dew Ice were Canada, The Philippines, and India.
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