Not to be confused with the Green Label Art promotion.
Mountain Dew Green Label was a Mountain Dew flavor pre-released in January 2017 alongside White Label exclusively at approximately 600 colleges and universities, giving students a first taste of the unique new beverage. Due to high demand and positive response, both were officially released in March 2017 nationwide as permanent flavors.
Description[]
Mountain Dew Green Label was a Green Apple Kiwi flavor of Mountain Dew and had a green look, described as a "Curiously Daring Dew."
The Label Series was defined as a "'Deeper, Darker, Dew' flavor, Made with Real Sugar, Crafted with Flavor and herbal bitters." The series was available in 16-ounce cans with a matte finish (similar to the later Mountain Dew Energy flavors), and Green Label was also available alongside two other flavors: Black Label and White Label.
Tagline[]
Its tagline was "DEW with Green Apple Kiwi Flavor with Other Natural Flavors."
History[]
In January 2017, Green Label alongside White Label was released exclusively at approximately 600 colleges and universities, giving students a first taste of the unique new beverage. The thirst for the darker and more mysterious side of DEW was clear as word quickly spread across social media networks and product flew off campus shelves. Due to high demand and positive response, both were officially released in March 2017 nationwide as permanent flavors.
In early-to-mid 2018, Green Label was fully discontinued, followed by White Label in late 2018 and Black Label in late 2020.
Trivia[]
- This flavor is the third apple flavor of Mountain Dew. The first was Diet Crave, the second Electric Apple, the fourth being Thrashed Apple, and the fifth being partly Apple Cinnamon.
- Green Label was featured on the YouTube channel myCountyMarket along with several other pre-release flavors of Mountain Dew from 2016 to 2019.