|Mountain Dew Citrus Blast|
Promotional poster for Energy.
|Current Status:||International Flavor|
|Locations Available:|| Iceland|
UK and Ireland 2010 - 2014 (Energy), 2015 - Present (Citrus Blast)
South Africa: 2015 - Present
The Netherlands: 2015 - 2019
Belgium: 2015 - Present
France: 2018 - Present
Spain: 2015 - Present
Norway: 2016 - Present
Sweden: 2017 - Present
Switzerland: 2017 - Present
Iceland: 2017 - Present
|Related Flavors:||Adrenaline, Amp Energy, Mountain Dew AMP, Mountain Dew MDX, Sport, Game Fuel (Raspberry-Citrus), Game Fuel (Lemonade), Dew Fuel, Energised, Max Air, Throwback|
|Related Promotions:||Unleash Your X|
Mountain Dew Energy/Citrus Blast/Electric Citrus is the version of Mountain Dew found in the United Kingdom, Ireland, Italy, Denmark, The Netherlands, South Africa, Norway, Sweden, Iceland, and Spain. It's the same as the original Mountain Dew (EU Version), with only the name being different.
Mountain Dew Citrus Blast uses the same formula of Mountain Dew that's used in other European countries. It's similar to that of original American Mountain Dew, and thus is similar in color and flavor to it. However, the formula is modified, including the use of natural sugars instead of high-fructose corn syrup (similar to Throwback).
In the year 1996, Mountain Dew began marketing its products in the United Kingdom, but it ended within a 2-year time span due to bad sales.
It wasn't until June 2010 that the United Kingdom got its own exclusive version - Mountain Dew Energy. Energy has since spread to Ireland and Italy as well.
In 2014, the "Energy" wording was removed in the United Kingdom and Ireland, simply calling it "Mountain Dew" there.
It was later renamed to "Mountain Dew Citrus Blast" in 2015 and the drink was introduced in 330ml cans there. Citrus Blast was also used for South Africa, The Netherlands, and Denmark.
In the same year "Mountain Dew Electric Citrus" was released in Spain.
When Europe got the New Designs in 2017, Switzerland, Sweden, Norway, and Iceland added Citrus Blast on the logo too.
- This is only one of many attempts of a Mountain Dew energy drink (see "related flavors" in the infobox). This form of marketing was dropped in favor of it being sold as a soda, rather than an energy drink.
- Although originally marketed as an Energy Drink, Mountain Dew Citrus Blast (previously Energy) is now sold as a regular soda, however, some retailers still sell it as an energy drink.