Mountain Dew (sometimes stylized as Mtn Dew) is the main drink in the Mountain Dew lineup and is commonly referred to as the "original" flavor.
Original Mountain Dew is a citrus-flavored soda. The soft drink is unique in that it includes a small amount of orange juice. While some have compared Mountain Dew to lemon-lime soda, it is largely distinct and unique from them, and has spawned many imitators of its own.
The color of the beverage is a greenish yellow, however, it is produced with green-tinted bottles to make the drink look more appetizing.
- Main article: Mountain Dew Timeline
Mountain Dew's formula was first developed in Tennessee in 1940 by Barney and Ally Hartman, who were beverage bottlers. It got first distributed in 1954 and after a few years. In 1958, Mountain Dew received a formula change by Bill Bridgforth created a new and improved formula based on the two co-founder's drink by merging the original existing recipe with his lemonade soda.
It switched ownership in 1961 and then got acquired by PepsiCo in 1964 and ever since evolved in its 80+ year lifetime by changing packaging and logos to stay relevant, tweaking the taste, commanding the citrus soda market, and expanding to become a household name.
The Mountain Dew brand has run countless promotions, had countless celebrity tie-ins, coined several catchphrases, grown a dedicated fanbase, become available in countless countries around the world, and overall has developed into a pop culture staple.
Mountain Dew has spawned a massive line of products, each with its own unique flavor and theme, more than any other soda. A large portion of Mountain Dew's success could be attributed to its myriad of flavors. These flavors, while all distinct, all maintain a similar core taste.
Other notable aspects of the brand their release schedule, including several holiday, retail, restaurant, and regionally-specific releases stretch between bottle, can, fountain, freeze, and Slurpee forms. The Mountain Dew brand has continued to be successful because of its non-stop experimentation of new flavors that together form a massive catalog of unique products, none of which would be possible without the original Mountain Dew beverage.