Max Air (Japanese: マウンテンデュー マックスエアー) was a line of Mountain Dew flavor variants found exclusively in Japan, where it was manufactured by Suntory.
Description[]
Max Air was a Citrus flavored Mountain Dew, based on the original flavor. Its color, however, was much more like a translucent lime green look.
History[]
Mountain Dew Max Air was first released on May 22nd, 2007. It was a variation of the standard Mountain Dew that was described as using a different formula with extra carbonation to "create a design that allows you to enjoy a refreshing stimulus and a refreshing taste." It also used a green color to distinguish it from the regular variety.
In 2008, the flavor was renewed, and on May 20th, 2008, it was re-released as Mountain Dew Max Air 2. This version increased the carbonation of the drink.
In 2009, it was renewed again, and on May 19th, 2009, it was re-released one more time as Mountain Dew Max Air 3, adding a sweeter flavor to the expanded carbonation from the second version. This version was sold for about three years until being discontinued.
On June 24th, 2014, Suntory announced they would re-release Max Air under its original name from July 29th, 2014 for a limited time for the Summer season. This version was available in a larger 600ml bottle.[1]
Trivia[]
- Mountain Dew Max Air's name is likely a reference to its higher amounts of carbonation.
- It was possible that the Japanese Mountain Dew team decided not to continue Max Air to pursue more options, which would explain the release of Mountain Dew Grape in 2011.
- This was the only non-clear flavor of Mountain Dew to be considered translucent.