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Maui Burst

Maui Burst is a Mountain Dew flavor released exclusively in Dollar General stores in October 2019 for a limited time before being released as a permanent flavor since February 2020 within the same store in the United States.

Description[]

Maui Burst is a Pineapple flavor of Mountain Dew and has a yellow look, having a comparable tasting flavor and color to that of both Flavor 286 and Baja Gold.

While Maui Burst tends to shift to a more natural Pineapple flavor, Baja Gold tends to lean toward the more artificial Pineapple flavor.

Tagline[]

Its tagline is "DEW with a Blast of Pineapple Flavor with Other Natural Flavors."

History[]

2019 Limited-Time release[]

On August 21st, 2019, on the Dew Drinker Discord, Maui Burst was first leaked by a trustworthy PepsiCo employee by posting an image of a prototype 24-ounce design before being reverted to the 16-ounce can with a limited-time release of an October 16th release date.

Maui Burst was officially released in Dollar General stores in the United States on October 16th, 2019, for a limited time, only in 16-ounce cans. It remained in Dollar General stores until November 2019.

2020 Permanent release[]

On February 1st, 2020, Maui Burst was re-released by popular demand to most Dollar General stores as a permanent flavor and sold in the same 16-ounce can size.

On October 5th, 2020, renders for 12 packs of Maui Burst were found hinting at a possible 12-pack release. However, it was put on hold until December 2nd, 2022, on the Dew Drinker Discord, where Maui Burst was released in 12-packs on April 10th, 2023.

On January 14th, 2021, an anonymous PepsiCo employee mentioned a release of a 16.9-ounce bottle multipacks release which a couple of months later released in March 2021.

On September 11th, 2021, a 20-ounce render was discovered on the PepsiCo Product Info page, which hinted at a possible release. On February 24th, 2022, in a Facebook post, a photo of Maui Burst in 20-ounce bottles in a Pepsi warehouse was posted. Maui Burst was released in 20-ounce bottles in March 2022, replacing the 16-ounce cans.

Trivia[]

  • This flavor was leaked long before its release on the Dew Drinker Discord.
  • Maui Burst has a very similar name to Baja Blast, Taco Bell's Franchise Exclusive flavor which initially released in 2004. Both have a similar ring in their names, although this is likely just a coincidence.
  • Although people generally point to this flavor as the first Mountain Dew flavor available exclusively at a retail store, this is actually the second flavor with that status, with the first being the Walmart-exclusive 2011 re-release of Typhoon during Back by Popular DEWmand.
  • Promotional material for Maui Burst variant can be found here.
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