Its tagline is "DEW with a Blast of Pineapple Flavor with Other Natural Flavors."
Mountain Dew Maui Burst was first leaked on the r/mountaindew subreddit from a Pepsi employee.
On August 21st, 2019, in a Reddit post, it was later leaked that Maui Burst will be releasing around approximately October 16th, 2019, exclusively in Dollar General stores.
On September 23rd, 2019, an eBay listing for Maui Burst appeared, with clear pictures showing the tagline "DEW with a blast of Pineapple flavor with other natural flavors", confirming this flavor to be a pure pineapple-flavored Mountain Dew.
Maui Burst was released to Dollar General stores in October 2019. Initially, Maui Burst was supposed to be a limited time release, but it was eventually made a permanent flavor. Despite Maui Burst being a permanent flavor, its availability is somewhat spotty.
In 2020, a series of renders for 12 packs of Maui Burst were found, hinting at a possible 12-pack release of Maui Burst, however nothing came to fruition of this, possibly due to supply chain issues that were caused by COVID-19.
In 2022, photos of 20 oz. bottles of Maui Burst at a warehouse were posted on social media, indicating that they would be releasing soon.
- This flavor was leaked long before its release on the Dew Drinker Discord.
- This is the second time that a Mountain Dew flavor was available exclusively at a retail store, the first being the Walmart-exclusive 2011 re-release of Typhoon during Back by Popular DEWmand.
- In comparison, the names Baja Blast and Dollar General's Franchise Exclusive 2019 flavor, Maui Burst, both have a similar ring of titles. Though sufficient.