The official Major Melon label art.
|Current Status:||Permanent Flavor|
|Locations Available:||United States|
|Year(s) Available:||United States: 2021 - Present|
US Circle K: 2021 - Present
Canada: 2021 - Present
|Related Flavors:||Flavor 648|
Kickstart Hydrating Boost (Energizing Watermelon)
Amp Game Fuel Charged ZERO (Watermelon Shock)
Major Melon is a Mountain Dew flavor that officially released in stores on January 4th, 2021 as a permanent flavor in the United States. Its tagline is "DEW Charged with Watermelon Flavor with Other Natural Flavors."
On August 4th, 2020, Major Melon, alongside its Zero Sugar variant, was first leaked by an anonymous individual on the Dew Drinker Discord, alongside Baja Punch, Baja Flash, Gingerbread Snap'd, Riddler's Brew, Mountain Dew Rise, DEW-S-A, and the re-release of Pepsi Blue.
On October 8th, 2020, a leaked internal reel video surfaced, showing upcoming plans for the Mountain Dew brand for 2021. This video reaffirmed much of the previously-leaked information for 2021, with new flavors including both seasonal flavors, such as Baja Flash, Baja Punch, Riddler's Brew, and Gingerbread Snap'd, as well as a new permanent flavor, Major Melon.
Officially, it got released in stores on January 4th, 2021, throughout stores nationwide in the United States as a permanent flavor in various sizes such as 20-ounce bottles, 12 pack cans, 16 ounces/16.9-ounce multipack bottles, and is also available in fountain form exclusively at Circle K locations. The Zero Sugar version is currently available in 20-ounce bottles and 12 pack cans, both regular and zero sugar variations.
A few weeks later, it was promoted in a commercial during Super Bowl LV by counting the correct number of bottles appearing in the spot. The ad features WWE Superstar and actor John Cena who will bring the larger than life flavor to fans nationwide.
On August 26th, 2020, Canadian PepsiCo filed a trademark, calling it Mtn Dew Major Melon.
On January 16, 2021, the information had revealed that Major Melon got planned to release in April/May in the 3rd Quarter in Canada. Major Melon was first released in Canada as a Circle K exclusive in bottles on February 2nd, 2021. Later on, it would be released nationwide on February 24th, 2021.
Later on in Summer 2021, Major Melon was found in Circle K locations as a Froster, otherwise known as their version of a freeze.
Soda Fountain Release
In January 2021, it was reported that Major Melon had arrived at select Circle K convenience store locations as a fountain drink.
Major Melon Zero Sugar
On January 4th, 2021, the same day as the launch of regular Major Melon, Major Melon Zero Sugar was released. The drink itself is Magenta in color and is also permanent. The flavor is meant to be as close to regular Major Melon as possible, without any sugar. The design is much like regular Major Melon, except instead of a bright pink background, there is deep black one.
- On October 8th, 2020, in a r/MountainDew Reddit post, a user named "xAn0nymouSx" posted a photograph of a test bottle of Major Melon. The picture itself reveals this flavor's number to be #480, making this flavor's formula different from an unreleased watermelon flavor from 2009, Flavor 648.