The logo for Mountain Dew Major Melon.
|Current Status:||Permanent Flavor|
|Locations Available:||United States|
|Year(s) Available:||United States: 2021 - Present|
US Circle K: 2021 - Present
Canada: 2021 - Present
|Related Flavors:||Flavor 648|
Kickstart Hydrating Boost (Energizing Watermelon)
Amp Game Fuel Charged ZERO (Watermelon Shock)
Major Melon is a Mountain Dew flavor that officially released in stores on January 4th, 2021 as a permanent flavor in the United States. Its tagline is "DEW Charged with Watermelon Flavor with Other Natural Flavors."
On August 4th, 2020, Major Melon, alongside its Zero Sugar variant, was first leaked by an anonymous individual on the Dew Drinker Discord, alongside Baja Punch, Baja Flash, Snap'd, Riddler's Brew, Mountain Dew Rise, DEW-S-A, and the re-release of Pepsi Blue.
On October 8th, 2020, a leaked internal reel video surfaced, showing upcoming plans for the Mountain Dew brand for 2021. This video reaffirmed much of the previously-leaked information for 2021, with new flavors including both seasonal flavors, such as Baja Flash, Baja Punch, Riddler's Brew, and Snap'd, as well as a new permanent flavor, Major Melon.
Officially, it was released in stores on January 4th, 2021 throughout stores nationwide in the United States as a permanent flavor in various sizes such as 20 oz bottles, 12 pack cans, 16 oz/16.9 oz multipack bottles, and is also available in fountain form exclusively at Circle K locations. The Zero Sugar version is currently available in 20 oz bottles and 12 pack cans both regular and zero sugar variations.
A few weeks later, it was promoted in a commercial during Super Bowl LV by counting the correct number of bottles appearing in the spot. The ad features WWE Superstar and actor John Cena who will bring the larger than life flavor to fans nationwide.
On August 26th, 2020, Canadian PepsiCo filed a trademark, calling it Mtn Dew Major Melon.
On January 16, 2021, the information had revealed that Major Melon is currently planned to release in April/May in the 3rd Quarter in Canada. Major Melon was first released in Canada as a Circle K exclusive on February 2nd, 2021. Later on, it would be released nationwide on February 24, 2021.
Soda Fountain Release
In January 2021, it was reported that Major Melon had arrived at select Circle K convenience store locations as a fountain drink.
- On October 8th, 2020, in a r/MountainDew Reddit post, a user named "xAn0nymouSx" posted a photograph of a test bottle of Major Melon. The picture itself reveals this flavor's number to be 480, making this flavor's formula different from an unreleased watermelon flavor from 2009, Flavor 648.