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Major Melon

Major Melon is a Mountain Dew flavor released in stores on January 4th, 2021, as a permanent flavor in the United States.

Description

Major Melon is a Watermelon flavor of Mountain Dew. It's similar to an unreleased Dew flavor, which has a similar shade of watermelon flavor, 648. Its color has a bright red-pink look.

Tagline

Its tagline is "DEW Charged with Watermelon Flavor with Other Natural Flavors."

History

On August 4th, 2020, on the Dew Drinker Discord, information was leaked by an anonymous individual showing upcoming plans for 2021 with many flavors and new brands alike. All of these leaks are as follows: Major Melon, alongside its Zero Sugar variant, Rise Energy, Baja Blast alongside two flavors, Baja Flash and Baja Punch, DEW-S-A, Riddler's Brew, Gingerbread Snap'd, and a re-release of Pepsi Blue.

Two months after the leaks from August 2020, on October 8th, 2020, a leaked internal reel video surfaced on the same Dew Drinker Discord server, showing upcoming plans for the Mountain Dew brand for 2021. This video reaffirmed much of the previously-leaked information for 2021 for all of the flavors previously mentioned.

Officially, it was released to stores nationwide in the United States on January 4th, 2021 as a permanent flavor, and was available in various sizes such as 20-ounce bottles, 16 ounces/16.9-ounce multipack bottles, 1-liter bottles, 2-liter bottles, and 12-packs. It is also available in fountain form exclusively at Circle K locations in January 2021 and Kum & Go as a Freeze.

A few weeks later, it was promoted in a commercial during Super Bowl LV by counting the correct number of bottles appearing on the spot. The advert features WWE Superstar and actor John Cena drinking Major Melon and discussing the product, bringing the larger-than-life flavor to fans nationwide.

Major Melon Zero Sugar

As for Zero Sugar, it's available in some sizes, such as 20-ounce bottles and 12-packs. The flavor, meant to be as close to regular Major Melon as possible, without any sugar. Similar to other Zero Sugar flavors, Major Melon Zero Sugar's style of design is much like regular Major Melon, except that instead of a bright pink background, there is a black one (much like the other Zero Sugar flavors).

International release

Canada

At the start of February 2021, following the American release of Major Melon in January 2021, Major Melon was first released in Canada as a Circle K exclusive in bottles on February 2nd, 2021. Later on, it would be released nationwide on February 24th, 2021.

Shortly after, it was reported that the Major Melon Freeze came out in Circle K locations as a Froster Freeze as a limited time release for the Summer of 2021.

Trivia

  • On October 8th, 2020, in a r/MountainDew Reddit post, a user named "xAn0nymouSx" posted a photograph of a test bottle of Major Melon. The picture itself reveals this flavor's number to be #480, making this flavor's formula different from an unreleased watermelon flavor from 2009, Flavor 648.
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