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The Loot for Labels logo.
Loot for Labels was a Mountain Dew promotion in Summer 2011 coinciding with the Back by Popular DEWmand promotion. Accordingly, all three returning flavors from that promotion featured in the Loot for Labels promotion. It had fans send in labels from their favorite Dew flavors, for which they would receive gifts.
History[]
The Loot for Labels promotion began on May 2, 2011, and was originally scheduled to run until July 13, 2011. On the heels of the promotion's end, Mountain Dew extended the promotion for another two weeks to allow further entries to be counted. As a result, Loot for Labels officially ended on July 27, 2011 (two days after Back by Popular DEWmand ended). Throughout the promotion, information and reminders pertaining to it were regularly posted on Mountain Dew's Facebook page.
Gifts[]
Fans could get gifts featuring Code Red, LiveWire, Pitch Black, Supernova, Typhoon, Voltage, and White Out.
- 5 labels - Wristband for flavor of choice.
- 10 labels - T-shirt (Extra Large only).
- 30 labels - Hoodie (Extra large only).