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Live Wire
LOGO 2019 LIVEWIRE
The official Live Wire logo.
Description
Flavor: Orange
Color: Orange      

Used to display colors

Details
Current Status: United States, New Zealand, and Malaysia: Permanent Flavor

Singapore, South Korea, and The Philippines: Discontinued

Locations Available: United States
New Zealand
Malaysia
Singapore
The Phillippines
South Korea
Year(s) Available: United States: 2003, 2004, 2005 - Present
New Zealand: 2011 - Present
Malaysia: 2013 - Present
Singapore: 2013
The Philippines: 2014, 2016
South Korea: ???? - 2017
Related Flavors: Mountain Dew A.M.
Passionfruit Frenzy
Game Fuel (Mango Heat)
Amp Game Fuel Charged (Tropical Strike)
Orange Mango Dew
Kickstart (Energizing Orange Citrus)
Kickstart Hydrating Boost (Energizing Pineapple Orange Mango)
Orange
Kickstart (Energizing Orange Cranberry)
Related Promotions: Honor the Code
Loot for Labels
Dew XP
DewGothamCity
DEWmocracy Singapore
Iconic Summer
Every2Minutes
Fuel Up For Battle
DEWmocracy Malaysia
Dew Nation Rewards
Gallery

Live Wire is a Mountain Dew flavor variant that was originally released during the summer of 2003, 2004, and 2005, as a limited edition flavor that became permanent later on. It's United States tagline is "DEW sparked with orange" while its international tagline is "DEW with a Blast of orange flavour."

Description

Mountain Dew Live Wire is an orange flavored soda and is orange in color.

History

After the success of Code Red since 2001, Live Wire was introduced as a limited edition flavor during the summer of 2003, and again in 2004 and 2005. According to PepsiCo, Live Wire which had boosted overall sales of Mountain Dew up by 10% during its six-month run in 2003.

After its 2005 run, it became a permanent flavor. However, its availability was limited, and it was unavailable in many areas in the United States.

Main article: DEWmocracy Malaysia

Live Wire was released in New Zealand in 2011. It was also released in Malaysia in 2013, and of 2014 in a promotion named DEWmocracy Malaysia.

Main article: DEWmocracy Singapore

Later that year, it was released in Singapore alongside Pitch Black as part of the DEWmocracy Singapore promotion but it lost.

It was also released in The Philippines in 2014 during the summer months as a permanent flavor. It was also the second time in The Philippines to release a different flavor.

On late August 2014, it returned to New England. This may not be true because there were two Mountain Dew flavors currently available in the United Kingdom. One of which was the original Mountain Dew, and its Diet version.

In 2017, Malaysia renamed their Live Wire flavor into the Voltage name.

Trivia

  • Live Wire was the first limited edition soda flavor in the United States to be ever released during the Summertime.

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