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LiveWire
Mtn Dew LiveWire 2021.svg
The official logo for LiveWire.
Description
Flavor: Orange
Color: Orange      
Details
Current Status: United States, New Zealand, and Australia: Permanent Flavor
Malaysia, Singapore, South Korea, The Philippines, and Pakistan: Discontinued
Locations Available: United States
New Zealand
Malaysia
Singapore
The Philippines
South Korea
Pakistan
Year(s) Available: Soda:
United States: 2003, 2004, 2005 - Present
New Zealand: 2011 - Present
Malaysia: 2013 - 2019?
Singapore: 2013
The Philippines: 2014, 2016
South Korea: 2016 - 2017
Pakistan: 2016
Freeze:
United States: 2003 - 2009?
Australia: 2020 - Present
Similar Flavors: Orange
Game Fuel (Charged Orange Storm)
Mountain Dew Energy (Orange Breeze)
Mountain Dew A.M.
Kickstart (Energizing Orange Citrus)
Kickstart (Energizing Orange Cranberry)
Kickstart Hydrating Boost (Energizing Pineapple Orange Mango)
Orange Mango Dew
Related Promotions: Honor the Code
Loot for Labels
Dew XP
DewGothamCity
DEWmocracy Singapore
Iconic Summer
Every2Minutes
DEWmocracy Malaysia
Fuel Up For Battle
Dew Nation Rewards
PepCoin
Gallery

LiveWire is a Mountain Dew flavor released in stores in the summertime in 2003, 2004, and then 2005 for a limited time in the United States. During its release, it proved to be massively successful. This introduction alone increased overall Mountain Dew sales by 10% in its first year, eventually making LiveWire a permanent flavor after its 2005 limited-time run.

Description

LiveWire is an Orange flavor of Mountain Dew, and is orange in color. It is very similar in both flavor and color to two other orange Mountain Dew flavors, Orange and Game Fuel (Charged Orange Storm).

Tagline

Its tagline is "DEW Sparked with Artificial Orange Flavor" while in international countries, its catchphrase is "DEW with a Blast of Orange Flavour."

History

2003 Limited-Time Release

After the successful release of Code Red in May 2001, the parent company, PepsiCo, was inspired by this introduction, eventually creating multiple other flavors such as LiveWire in the Summer of 2003.

Officially, it released in stores in Summer 2003 throughout stores nationwide in the United States for a limited time in various sizes: 20-ounce bottles, 2-liter bottles, 12-packs, 24-packs, 8-ounce cans, and 12-ounce cans.

When LiveWire was first released for a limited time in the United States, this introduction alone increased overall Mountain Dew sales by 10% in its first year. The parent company, PepsiCo, took note of it and decided to re-release it for the following year.

2004 Limited-Time Release

After its first successful year on the market of the United States for a limited time in the Summer of 2003, PepsiCo decided to re-release LiveWire for another limited time for the Summer of 2004, which proved to be another successful release for LiveWire.

2005 Limited-Time Release

Since LiveWire's second year remained pretty successful, PepsiCo decided to re-release LiveWire in 2005 for a limited time one last time before making it a permanent flavor for the line-up of Mountain Dew flavors. If this drink succeeds PepsiCo's expectations from this limited-time release, eventually, it would be a permanent flavor later on.

After the 2005 limited-time run of LiveWire, it succeeded PepsiCo's expectations and resulted in LiveWire becoming a permanent flavor. For reasons unknown, LiveWire became limited and unavailable in many areas in the United States and even today is harder to find than some other permanent flavors.

International Release

New Zealand

LiveWire was introduced in New Zealand in 2011, alongside Pitch Black and Electro Shock.

Malaysia

In 2013, LiveWire was released in Malaysia alongside Pitch Black.

In 2014, DEWmocracy Malaysia took place. This promotion held an opportunity for LiveWire and Pitch Black alongside newcomer Blue Shock to be the next permanent Dew flavor in a national voting session for fans to vote on their favorite flavor. After a long steady battle between the three Dew flavors. LiveWire and Pitch Black lost to Blue Shock. Despite this, all three flavors remain available.

In 2017, LiveWire was renamed to Voltage, remains the same orange flavor, and bears no resemblance to the Voltage found in all other countries that it was released in.

As of October 2021, this flavor is not listed on Etika Holdings' website, indicating that the flavor is very likely to be discontinued in the country. [1]

Singapore

In 2013, DEWmocracy Singapore took place. The promotion pitted LiveWire against classic flavor Pitch Black to determine the next permanent Dew flavor in a national voting session for fans to vote on their favorite of the two flavors. After a long steady battle between the two Dew flavors, LiveWire lost to Pitch Black in a live announcement on November 1st, 2013, and was discontinued shortly afterward.

The Philippines

In 2014, LiveWire and Pitch Black were released in The Philippines.

In 2016, DEWmocracy Philippines took place. LiveWire changed from a permanent flavor to a limited edition flavor despite its status as permanent in the past. The promotion pitted the drink against newcomer Blue Shock to determine the next permanent Dew flavor in a national voting session for fans to vote on their favorite of the two flavors. No winner was announced, and both Dew flavors were discontinued the following year.

Pakistan

In 2016, DEWmocracy Pakistan took place, which introduced LiveWire, Blue Shock, and Pitch Black into the country. The promotion pitted all three flavors in a battle to be the next permanent Dew flavor in a national voting session for fans to vote on their favorite of the three flavors. After a long steady battle between the three Dew flavors, LiveWire and Blue Shock lost to Pitch Black in a live announcement on August 1st, 2016, and it got discontinued shortly afterward.

South Korea

LiveWire got released in South Korea as "마운틴듀 라이브와이어" (Mountain Dew Live Wire) in April 2016, being the first new Mountain Dew flavor sold in the country since Wild Black in 2006.

There's not much currently known about this release, and it was likely released for only a short time, as very little got known about it. It seems likely to be discontinued sometime in the late-2010s.

Australia

On February 9th, 2020, in a r/MountainDew Reddit post, LiveWire got first seen as an exclusive freeze flavor at certain BP gas stations.

As of October 2021, it is unclear that if LiveWire is still available as an exclusive freeze flavor or not.

Trivia

  • LiveWire was the first limited edition Mountain Dew flavor in the United States to continually get released during the Summer.
  • LiveWire is one of the few Dew flavors to be permanent after a couple of runs for a limited time, not counting nationwide DEWmocracies. The only other Dew flavor to achieve this was Spark.

References

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