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There are several flavors and varieties of Mountain Dew that were once officially planned by PepsiCo, but went unreleased for various reasons. This page covers some of the most notable unreleased flavors.
Canceled Flavors[]
These are the Flavors of Canceled Mountain Dew Flavors.
| Can/Bottle/Logo Design | Flavor | Brief History |
|---|---|---|
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Variant #1: Exotic Berry with Goji Variant #2: Exotic Berry with Dragon Fruit and Pomegranate |
(2007 - 2008) Clash was a test flavor that was planned to be released sometime after 2007 but was never made into fruition.
In February 2007, PepsiCo filed for a trademark on a possible design for an upcoming drink - "Mountain Dew Clash." Rumors of this possible drink first appeared when a member of the beverage-themed forums BevNet claimed to have received two test bottles of Clash from a product test panel. Included with his posts were a few very low-resolution images of the bottles, which used the same logo and packaging design as the trademarked one. However, Mountain Dew Clash never released, and no other images of it ever surfaced. PepsiCo abandoned the trademark in November 2008. It is generally accepted that Mountain Dew Clash was a planned beverage whose plans were abandoned to make room for the other huge Mountain Dew promotions in 2007 (Game Fuel, DEWmocracy) and that the test bottles in the images posted were homemade. In October 2024, information about Clash was brought into light, with Dick Bridgforth, a Mountain Dew historian, confirming that Clash was a test flavor that was planning on possibly releasing one day. He confirmed that there were two flavor variants of Clash, the first one being Exotic Berry with Goji, and the second one being Exotic Berry with Dragon Fruit and Pomegranate. Although it was unfortunate that Clash was never released, it is speculated that both of its variants were turned into two flavors that actually released. The first variant possibly went on to be either Game Fuel (Electrifying Berry) or Goji Citrus Strawberry, while the second variant is possibly Thin Ice Freeze. |
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Wild Fruit/Wild Berry | (2011) Game Fuel (Wild Fruit) was planned to be re-released in 2011 to promote Call of Duty: Modern Warfare 3. Proof cans were made for its planned re-release alongside Citrus Cherry and Game Fuel (Tropical). This time, the flavor was rebranded as Game Fuel (Wild Berry), but used a very similar design and color as that of its previous release. However, the flavor was scrapped for unknown reasons.
This release had a planned tagline of "DEW with a Hit of Wild Berry." |
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Orange Cranberry | (2016) Kickstart (Energizing Orange Cranberry) was a Orange Cranberry flavored soda with Electrolytes, 5% Juice, and Caffeine, planned to be released alongside Grape, Watermelon, Blueberry Pomegranate, and Blood Orange. Test cans of the Orange Cranberry flavor were produced and distributed to PepsiCo employees, but it never saw a release to the general public. |
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Citrus Cherry | (2017) Citrus Cherry was planned to be released in the Every60Seconds promotion but it didn't come to fruition and as a result, Game Fuel (Citrus Cherry) did not return in the Every60Seconds promotion for 2017, instead continuing to be sold with its non-game-specific design. |
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Tropical Lime | (2019) Baja Blast Zero Sugar was planned to be released alongside Baja Blast in Summer 2019 but was delayed to be released in 2020 and other Summers going forward. |
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Peach | (2019) Happy Dew Year (also known as Dew Year's Resolution) was a new-year themed Peach flavored soda planned to be released on December 16th, 2019, only in 20-ounce bottles for a limited time before being scrapped at the last minute. |
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Lemon-Lime | (2020) Ice Zero Sugar was a Zero Sugar variation of Ice, containing zero sugar and 20% more caffeine. Planned to be released in 2020, but when Mountain Dew Ice alongside its Cherry variant was discontinued in March 2020, it remained unreleased. |
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Wild Peach | (2020) Kickstart (Energizing Wild Peach / Peach Dawn) was a Wild Peach flavored soda with Electrolytes, 5% Juice, and Caffeine, planned to be released alongside Strawberry Lemonade / Strawberry Sunrise. However, Kickstart (Energizing Wild Peach / Peach Dawn) remained unreleased and its flavor concept was reconstructed to a Mountain Dew Energy flavor named Peach Mango Dawn while Kickstart Strawberry Start-Up released in March 2023. |
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Cake | (2020) Cake-Smash was initially going to get a bigger release in 2020, which was Mountain Dew's 80th anniversary, with it being released in 20oz bottles. However, likely due to the pandemic, this never came to be and was released as a DEW Store exclusive in 2021. |
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Unknown | (2021) DEWnicorn was a concept design from a artist portfolio, similar to Sasquench's illustration. |
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Mystery Flavor (Unrevealed) | (2022) Riddler's Brew was a Batman-themed Mystery Flavored soda planned to be released for a limited time to coincide with The Batman movie. Due to licensing issues and delays, it was canceled. |
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Dragonfruit Lime | (2022) Mountain Dew Energy (Dragonfruit Charge) was a Dragonfruit Lime Energy drink with low-sugar, having 180 Milligrams of Caffeine which equals approximately 2 Cups of Coffee, 5% Juice, Zero (0 G) added Sugar, Zinc, and Vitamins A&C Antioxidants, planned to be released in Summer 2022 for a limited time, but remained unreleased possibly alongside the canceled store release of Sweet Lightning alongside its Zero Sugar variant in the Summer of the same year, but all was canceled. |
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Sweet Peach & Smooth Honey | (2022) Sweet Lightning Zero Sugar was a Zero Sugar variation of Sweet Lightning, containing zero sugar and 20% more caffeine. Planned to be released in 2022 for a limited time, but remained unreleased possibly alongside the canceled store release of Mountain Dew Energy (Dragonfruit Charge) in the Summer of the same year, but all was canceled. |
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Tropical Punch (Strawberry Pineapple) | (2023) Typhoon was planned on re-releasing in 2023, with it joining the DEWcision 2023 promotion alongside Pitch Black.
Unfortunately, DEWcision 2023 was canceled, and Typhoon didn't return in 2023. |
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Berry & Candy Cane (Strawberry Candy Cane) | (2023) Cobra Cane was a Berry & Candy Cane (Strawberry Candy Cane) flavored soda planned to be released for a limited time in the Holiday season of 2023. However, it is likely canceled due to Game Fuel (Citrus Cherry) and Game Fuel (Mystic Punch) taking its place, and there were no known test bottles of Cobra Cane. |
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Raspberry Citrus Punch (Raspberry-Lime-Orange) | (2023?) Sasquench was created for a concept design, similar to DEWnicorn's illustration. |
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Cotton Candy | (2023/2024) Mountain Dew Glitter was a cotton candy flavored soda that was planning on releasing around 2023/2024.
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Unknown
(Cotton Candy?) |
(2023/2024) Avalanche was a Glitter variant that was planning on releasing around 2023/2024, alongside Celebration Bomb and Haunted Brew. Not much is known about it, other than it was a blue-colored drink, with edible glitter in the mixture.
Although both Avalanche and the original Glitter bottle are blue, it is unknown if they were one in the same. |
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Unknown | (2023/2024) Celebration Bomb was a Glitter variant that was planning on releasing around 2023/2024, alongside Avalanche and Haunted Brew. Not much is known about it, other than it was a yellow-colored drink, with edible glitter in the mixture. |
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Unknown | (2023/2024) Haunted Brew was a Glitter variant that was planning on releasing around 2023/2024, alongside Avalanche and Celebration Bomb. Not much is known about it, other than it was a purple-colored drink, with edible glitter in the mixture. |
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Peach | (2024) Peach Madness was a Peach flavored soda planned to be released in late February 2024 as a Franchise Exclusive flavor to Wawa gas stations, but was canceled early on. |
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50 Different Fruity Flavors | (2024) Mountain Dew Energy (Liberty Brew) was a 50 Different Fruity Flavors in one flavored Energy drink with low-sugar, having 180 Milligrams of Caffeine which equals approximately 2 Cups of Coffee, 5% Juice, Zero (0 G) added Sugar, Zinc, and Vitamins A&C Antioxidants, planned to be released in Summer 2024 for a limited time. |
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Mango Lemonade | (2024) Mountain Dew Energy (Baja Laguna Lemonade) was a Mango Lemonade flavored Energy drink with low-sugar, having 180 Milligrams of Caffeine which equals approximately 2 Cups of Coffee, 5% Juice, Zero (0 G) added Sugar, Zinc, and Vitamins A&C Antioxidants, planned to be released in Summer 2024 for a limited time. |
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50 Flavors | (2025) Liberty Chill was planned to be re-released in the Summer of 2025, alongside Freedom Fusion and Star Spangled Splash. Unfortunately, due to the amount of expired product, all three flavors were scrapped and will be replaced by Summer Freeze and its Zero Sugar variant. |
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Lemonade Peach | (2025) Freedom Fusion was planned to be re-released in the Summer of 2025, alongside Liberty Chill and Star Spangled Splash. Unfortunately, due to the amount of expired product, all three flavors were scrapped and will be replaced by Summer Freeze and its Zero Sugar variant. |
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Red Berry (Raspberry Strawberry) | (2025) Star Spangled Splash was planned to be re-released in the Summer of 2025, alongside Liberty Chill and Freedom Fusion. Unfortunately, due to the amount of expired product, all three flavors were scrapped and will be replaced by Summer Freeze and its Zero Sugar variant. |