Huckleberry was one of the six Mountain Dew flavors sampled at the Mountain Dew Outpost from June 4th to the 12th, 2022, at Doe Mountain in Tennessee. A month later, a "Mountain Dew with Huckleberry Flavor" was released at Sinclair gas stations as a fountain drink, although it was unclear whether or not it was the same flavor from the Outpost.
Description[]
As its name implies, Huckleberry was a Huckleberry flavor of Mountain Dew. It had a red look.
History[]
On May 19th, 2022, PepsiCo announced the opening of a Mountain Dew-themed Outpost opened to the public on June 4th, lasting until the 12th of that same month. The Outpost held DEW-sponsored activities and the MTN DEW Outpost Flavor Adventure, offering six never-released flavors of Pickle, Huckleberry, S'mores, Summer Pop, Elderberry, and Apple Cinnamon.
Participants of the Outpost had a chance to try out the flavors and to provide their opinions on flavors in order to help PepsiCo decide on future flavor releases. After the Outpost closed, no results were publicly shared and it was unclear which flavors, if any, would be receiving store releases. Summer Pop would not be seen again until December 2nd, 2022, when it was revealed that there were plans for a Summer 2023 release with a new name, Summer Freeze, alongside a Zero Sugar variant.
Trivia[]
- This event was one of the many taste test sessions that Mountain Dew has hosted in a long time. Another test session was in 2009, where they held a tour of 17 cities in the United States to taste test seven flavors for the DEWmocracy 2 campaign.
- On July 29th, 2022, a now-deleted Facebook Fanpage post showed a "Mountain Dew with Huckleberry Flavor" at a Sinclair gas station in Helena, Montana, which was accompanied by a photograph. However, it was most likely regular Mountain Dew with a generic unofficial Huckleberry shot added in.