HoneyDEW was a Mountain Dew flavor initially slated to be released in the United States. It was canceled in favor of Pitch Black's limited-time release in January 2023. Many months after its U.S. cancelation, it was released nationwide in Canada from August 2023 to October 2023. It is slated to return in 2025 as a permanent flavor there.
Description[]
HoneyDEW was a Honeydew Melon flavor of Mountain Dew and had a green look.
Tagline[]
Its tagline in Canada was simplified to "Honey-DEW" in English or "Melon-Miel" in French.
History[]
Canceled U.S. release[]
HoneyDEW was first leaked on a deleted r/MountainDew Reddit post on August 7th, 2022, detailing PepsiCo's plans and release schedule for 2023 of the majority of flavors. The detailed leak here is as follows: HoneyDEW, Cobra Cane, Summer 2023's Baja Blast, VooDEW 5.0, and a DEWcision 2023 promotion of Typhoon and Pitch Black. Most of these were canceled except for the Summer release of Baja Blast and the Halloween release VooDEW 5.0, both of which ended up being released that year.
When this leak surfaced, the bottle design for HoneyDEW was not legible as the photo was low quality. However, reliable PepsiCo employees confirmed that this green flavor was a Honeydew Melon flavor and that they were not allowed to reveal the name of the HoneyDEW flavor. Weeks later, on August 18th, an anonymous source on the Dew Drinker Discord disclosed its name to be "MTN DEW HoneyDEW."
On September 2nd, 2022, on the Dew Drinker Discord, it was revealed that HoneyDEW, the DEWcision 2023 promotion of Typhoon and Pitch Black, and a then-discovered Major Melon ENERGY were all canceled in favor of different releases.
Canadian releases[]
On December 20th, 2022, on the Dew Drinker Discord, it was discovered that HoneyDEW was Kosher certified on the Kashruth Council of Canada database. After this discovery, many people started to theorize that HoneyDEW could be released in Canada in 2023, but there was no information other than it was Kosher-certified.
No additional information surfaced until August 2nd, 2023 when it was leaked on a then-deleted r/MountainDew post that HoneyDEW would be releasing nationwide for a limited time only in 20-ounce bottles, not exclusive to a Franchise. The post signified that it should be out "around three weeks," about Mid-to-Late August 2023, to release, and it was unknown at that time how long the limited-time release would last.
On August 15th, 2023, it was announced throughout DewCanada's socials that HoneyDEW was available for a limited time until Mid-October 2023.
In 2024, it was revealed by Team Supernova that HoneyDew is set to return in 2025 as a permanent flavor.
Trivia[]
- On a similar occasion, Crystal Pepsi with a Zero Sugar variant was planned to be released in the Summer of 2022. However, it was canceled in the U.S. but wasn't canceled for its Canadian Summer 2022 release.
- Due to it being canceled in the U.S., HoneyDEW is the second Mountain Dew flavor created and sold in Canada that was not a preexisting flavor from another country, the first being Berry Twister.
- In Canada, most Mountain Dew flavors usually do not describe the corresponding drink comprehensively in a tagline such as U.S. Purple Thunder's "DEW with a Blast of Berry Plum. Natural and Artificial Flavor." Canada preferably calls it directly "BLACKBERRY PLUM" in English or "MÛRE ET PRUNE" in French for Canadian Purple Thunder, for example.
- In the 2000s, Canada used to acclimate taglines such as 2002's Code Red and 2004's Pitch Black, but it was discarded, likely due to the complexity of detailing the flavor in English and French and also the packaging design.