Hard Watermelon was a watermelon flavored malt beverage, first released on February 22nd, 2022 for the Hard Mountain Dew line. It was only available in 17 states and one city.
Description[]
Hard Watermelon was a watermelon flavor in the Hard alcoholic lineup. Containing 5% alcohol, it was a non-caffeinated Malt beverage with Natural Flavors, Artificial Sweeteners (Sucralose & Acesulfame Potassium), Certified Color, Zero (0 G) added Sugar, and FD&C Yellow #5.
It was available in stores that sell beer individually in 24 oz. cans, as well as smaller 12 oz. cans in a variety pack alongside Hard Mountain Dew, Black Cherry (later LiveWire), and Baja Blast.
History[]
This flavor was officially announced on August 10th, 2021 by the official Hard Mountain Dew Twitter account, alongside Hard Mountain Dew and Black Cherry. The Twitter account then stated a tentative planned release date of February-March for 2022 for a limited number of states.
Alongside Original, Black Cherry, and Baja Blast, it was released to stores on February 22nd, 2022 in three states (namely Florida, Tennessee, and Iowa). Since then, it has slowly been rolling out to more states as time goes on.
2024 discontinuation[]
On October 4th, 2023, it was leaked by Team Supernova that Hard Code Red was announced at the NACS show, which plans to be released in February 2024 to replace Hard Watermelon in the variety pack and the 24-ounce cans.