Hard Mountain Dew is an alcoholic variant of the Mountain Dew lineup first released on February 22, 2022.
The drink was first officially announced on August 10th, 2021. Three flavors were initially shown off: original, black cherry, and watermelon. A tentative launch date of February-March was given by the official Twitter account, as well as the information that it would initially launch in a limited number of states. As of now, this drink can only be found in 5 states: Oklahoma, Arkansas, Iowa, Tennessee and Florida.
Hard Mountain Dew is produced by the Boston Beer Company, owner of alcoholic beverages such as Samuel Adam's, in collaboration with PepsiCo, owner of Mountain Dew. The drinks are malt beverages, and contain 5% alcohol by volume. They are non-caffeinated and have zero sugar.
Hard Mountain Dew Baja Blast was trademarked on September 27th, 2021. Later that year, images of Hard Baja Blast's label leaked online.
On January 28th, 2022, the official Hard Mountain Dew Twitter account tweeted an image of Hard Baja Blast and confirmed in releases to the press that it would be joining the other three previously announced flavors in the initial launch which was at that time announced to be in February of 2022.
The four Hard Mountain Dew flavors hit stores on February 22, 2022 and are currently available in three states (Iowa, Tennessee, and Florida) but according to a Boston Brewing Company earnings call, will release in 13 additional states by the end of April.