Happy Dew Year (also known as Dew Year's Resolution) was a canceled Mountain Dew flavor planned to be released on December 16th, 2019, only in 20-ounce bottles for a limited time to celebrate the New Year's transition to 2020.
Description[]
Happy Dew Year would have been a Peach flavor of Mountain Dew and had an orange look. It would have had a comparable tasting flavor and color to that of Sweet Lightning, which had been released earlier that same year.
Tagline[]
While the 20-ounce design was of somewhat bad picture quality, a majority of fans have deciphered its tagline as "DEW with a Pinch of Peach."
History[]
On March 26th, 2019, Happy Dew Year was first leaked on the Dew Drinker Discord server by a PepsiCo employee, which jokingly confirmed that Happy Dew Year was a Champagne flavor. A week later, on April 2nd, Happy Dew Year had an alternative name: "Dew Year's Resolution."
On April 8th, 2019, the 20-ounce design was revealed alongside Merry Mash-Up and VooDEW 1.0 albeit in low picture quality as well as Happy Dew Year's target release date to be December 16th, 2019, by the same PepsiCo employee.
In Early-August 2019, it was confirmed that Happy Dew Year would be participating in the PepCoin promotion, and the drink was able to be seen on PepCoin's website for a few months before being removed. This was its last glimpse before being canceled.
On August 26th, 2019, it was confirmed that Happy Dew Year would be releasing on December 16th, only in 20-ounce bottles.
December 2019 Cancelation[]
In Early-December 2019, some people became skeptical of Happy Dew Year. No additional information was heard from PepsiCo employees, and it was not able to be found anywhere else in PepsiCo warehouses or stores early on its release.
On December 12th, 2019, in a r/MountainDew Reddit post, it was confirmed by a PepsiCo employee that Happy Dew Year has officially been canceled.
August 2023 Speculation[]
On July 17th, 2023, PepsiCo filed a trademark for a Peach flavored Mountain Dew flavor called: "MTN DEW PEACH MADNESS." In a recent Instagram post, there was some speculation that Peach Madness could potentially be Happy Dew Year revived, but this was never confirmed. Like Happy Dew Year, Peach Madness was also canceled.
Trivia[]
- Happy Dew Year is one of many Mountain Dew flavors to be planned for a release, known to a general audience before being canceled entirely. A list of Canceled flavors can be found here.