Grape was a Mountain Dew flavor first released as a flavor shot in a test market release of a touchscreen soda fountain machine called Pepsi Fusion (designed to compete with Coca-Cola's Freestyle machine) for a short period in 2010. It was later released in Japan in 2011, only to be discontinued a year later.
Description[]
Mountain Dew Grape was a Grape flavor of Mountain Dew and was purple in color. It was similar in color and flavor to Violet, another Mountain Dew flavor which has a similar shade of grape flavor.
History[]
(2010) Pepsi Fusion test market release[]
In 2009, Coca-Cola released a touchscreen soda fountain called the Coca-Cola Freestyle. A year after, PepsiCo quickly responded with an equivalent touchscreen soda fountain called the Pepsi Fusion, designed to compete with Coca-Cola's Freestyle machine.
PepsiCo then conducted a test market release in 2010 in various restaurants for a short period of time. The flavors available in the Pepsi Fusion machine were Lemon, Lime, Grape, Orange, Cherry, Strawberry, Raspberry, and Wild Berry, for a total of eight flavor shots.
(2011 - 2012) Japanese release[]
On January 26th, 2011, Suntory announced they would release Mountain Dew Grape for the Spring of 2011 in 355ml (U.S. 12-ounce) cans. It featured a moderate sweet flavor and a purple packaging color that was made to stand out in vending machines.[1]
Its planned release on April 19th, 2011 was delayed due to the Tohoku Earthquake, and it was eventually released a little over a month later on May 24th, 2011. The flavor was sold in certain Japanese vending machines, mainly Boss.
Trivia[]
- Mountain Dew Grape is one of eight grape flavored Mountain Dew variants. (See "Similar Flavors" in the infobox)