Game Fuel was a recurring Mountain Dew promotion, tying in with the releases of new video games. The Game Fuel line both introduced new, limited-edition flavors, as well as the reoccurring release of the Citrus Cherry flavor, first released in 2007.
- 1 Halo 3 Edition - 2007
- 2 World of Warcraft Editions - 2009
- 3 Call of Duty: Modern Warfare 3 Editions - 2011
- 4 Halo 4 Edition (United States) - 2012
- 5 Halo 4 Edition (United Kingdom) - 2012
- 6 Ryse: Son of Rome and Dead Rising 3 Editions - 2013
- 7 2014 Release
- 8 2015 Release
- 9 2016 Release
- 10 2017 Release
- 11 2019 - Amp Game Fuel
- 12 Gallery
Halo 3 Edition - 2007
- Main article: Citrus Cherry
To coincide with the release of the Xbox 360 game, Halo 3, Mountain Dew released this flavor in August 2007 for a 12 week period. It was a citrus-cherry flavored drink and was a bright red-orange color. It was also available in Slurpee form, as well as in exclusive aluminum bottles similar to those from Green Label Art.
World of Warcraft Editions - 2009
In 2009, Mountain Dew reintroduced the Game Fuel promotion for a 10 week period, this time releasing two different flavors promoting the online role-playing game, World of Warcraft.
One of the two flavors was the same formula as the 2007 Game Fuel, renamed "Horde Red" and with World of Warcraft packaging and an updated "Mtn Dew" logo. The other flavor for this promotion was a newly created Wild Fruit-flavored Mountain Dew. It was named "Alliance Blue" and was bright-blue colored.
Call of Duty: Modern Warfare 3 Editions - 2011
Demand for a rerelease of Game Fuel had increased following the rereleases of Typhoon, Supernova, and Pitch Black as part of the Back by Popular DEWmand campaign. Rumors began to spread about a possible Game Fuel return when an eBay auction for two new bottles of Game Fuel was spotted by a Dew Labs member and posted onto the Mountain Dew Facebook page. The auction had been posted by a Pepsi employee, and it ended on August 17, with the winning bid at $49.00. The status of these two flavors remained officially unconfirmed until August 24, when Mountain Dew officially announced the two flavors on their Facebook page.
Both bottles had packaging promoting the game Call of Duty: Modern Warfare 3. One was the original Citrus Cherry flavor, while the other flavor was a dark green color, with a "charge of Tropical flavor," indicating it was the mystery tropical flavor previously tested by Dew Labs members. In October 2011, Mountain Dew Game Fuel began appearing on shelves, featuring codes that granted players double experience points in-game when entered on the Double XP website.
Halo 4 Edition (United States) - 2012
In late August 2012, a YouTube video was uploaded by a Pepsi employee showing a prototype bottle of Game Fuel Citrus Cherry, which featured Halo 4 logos and artwork. Also seen on the bottle was the logo for the Dew XP Promotion, indicating that the packaging would contain codes that could be redeemed for in-game experience points. The flavor would officially make a return to shelves within a few months following the initial leak.
Halo 4 Edition (United Kingdom) - 2012
Throughout August 2012, the official Facebook page for the Mountain Dew UK team released a series of images, each one revealing more information about an upcoming promotion. The final image, posted on August 22, revealed that the United Kingdom would be getting their own Game Fuel variant to coincide with the upcoming Xbox 360 game Halo 4. Similar to the American cherry-citrus flavor, this variant was a bright red-orange colored drink, with a raspberry-citrus flavor. The packaging featured Halo 4 artwork and logos, as well as codes that can be redeemed online to enter fans for a chance to visit the headquarters of the game's developer, 343 Industries.
Ryse: Son of Rome and Dead Rising 3 Editions - 2013
In 2013, new images began to surface online that hinted towards a possible Game Fuel return, the images suggesting that the original Citrus Cherry flavor would be returning, alongside a new counterpart flavor, which has since been dubbed Electrifying Berry. Unlike previous incarnations, these two Game Fuel flavors featured packaging art for two separate games. Citrus Cherry sported Dead Rising 3-themed packaging, with Electrifying Berry's packaging promoted Ryse: Son of Rome; both being Xbox One exclusive titles.
In 2014, the original Citrus Cherry Game Fuel flavor first began appearing in certain regions in both 12-can packs and 20 oz. bottles, with no game promotion and no label indicating it is a limited time release. No official information was released by PepsiCo.
Game Fuel was once again used in a video game promotion in late August 2014, both flavors promoting Call of Duty: Advanced Warfare. The original Citrus Cherry Game Fuel flavor once again returned to shelves nationwide, alongside a new, Lemonade-flavored companion flavor.
On May 4, 2015, an online Mountain Dew store was opened on Amazon, which listed multiple Mountain Dew flavors. Additionally, it was announced that Citrus Cherry Game Fuel would be available year-round through an Amazon store, in 15-packs of 16 oz. bottles. Codes included with these 15-pack bottles unlock rewards in the PlayStation game Warframe.
On May 25, 2016, Game Fuel (Mango Heat) was leaked online Instead of promoting Call of Duty again, Titanfall 2 was the game promoted in 2016. Both Mango Heat and Citrus Cherry released later that year. This was the first year that the Game Fuel promotional flavors were made low-sugar, now having 100 calories per 12 oz.
On May 27th, 2017, two Game Fuel flavors were leaked online: Arctic Burst, a flavor previously released in Slurpee form, as well as Game Fuel (Tropical Smash), an entirely new flavor. The flavors were distributed in mid-fall 2017. Arctic Burst promoted the video game Middle-earth: Shadow of War. During Tropical Smash's prototype release stage, it was indicated that it would be promoting the same game as Arctic Burst. It was later changed to promote Forza Motorsport 7.
2019 - Amp Game Fuel
On August 12th, 2018, an online Mountain Dew store was opened to Amazon, which listed two new Game Fuel flavors (at the time not bearing the Amp name): Amp Game Fuel (Charged Cherry Burst), a cherry flavor, alongside with Amp Game Fuel (Charged Berry Blast), a berry flavor. On August 16th, 2018, the listings for the upcoming flavors were removed from Amazon for unknown reasons.
On November 6th, 2018, an image of the other two new Amp Game Fuel Charged flavors were leaked online, and posted to Reddit. The new Amp Game Fuel flavors were Amp Game Fuel (Charged Original Dew) and Amp Game Fuel (Charged Tropical Strike). They were rumored to be released sometime during January of 2019.
On December 8th, 2018, an online Mountain Dew store was later re-opened to Amazon and opened to Walmart, which listed all 4 Amp Game Fuel flavors and a 4-flavor variety pack for pre-order; Amp Game Fuel )Charged Cherry Burst), Amp Game Fuel (Charged Berry Blast), Amp Game Fuel (Charged Original Dew) and Amp Game Fuel (Charged Tropical Strike). Both listings on the retail sites showed an official launch date of January 14th, 2019, proving the aforementioned rumors correct.