Game Fuel (Wild Fruit) was (as its name implies) a wild fruit flavored soda, and was cobalt blue in color.
Its tagline was "DEW with a Punch of Wild Fruit Flavor."
- Main article: Game Fuel Promotion
Having been used to coincide with the game "Halo 3" in 2007, the original Game Fuel flavor was brought back in the Summer of 2009 to promote the MMORPG "World of Warcraft", alongside this new flavor. It was marketed under the name "Mountain Dew Game Fuel Alliance Blue" as it represented the Alliance. After their 10 week run, they were taken off shelves.
- Game Fuel Wild Fruit was the first companion flavor that promoted a video game with Game Fuel Citrus Cherry, a returning flavor. The trend would continue in subsequent Game Fuel promotions except for 2012's Dew XP promotion for Halo 4 (in which only Game Fuel Citrus Cherry returned) and 2018's Every60Seconds promotion (in which two previously discontinued flavors were brought back as Game Fuel flavors).