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Game Fuel (Wild Fruit) (also known as '"Game Fuel Alliance Blue") was a Mountain Dew Game Fuel flavor released in Summer 2009 for a limited time as part for the Game Fuel Promotion to promote World of Warcraft.
Description[]
Game Fuel (Wild Fruit) was a Wild Fruit flavor of Mountain Dew and was cobalt blue in color.
Tagline[]
Its tagline was "DEW with a Punch of Wild Fruit Flavor."
History[]
2009 release[]
- Main article: Game Fuel Promotion
After being used to promote with the game Halo 3 in 2007, the original Game Fuel (Citrus Cherry) flavor was brought back in the Summer of 2009 alongside a new flavor, Game Fuel (Wild Fruit), with this release marking the first time it released alongside a new spinoff flavor. Unlike its predecessor, this 2009 release didn't accompany a specific expansion or video game release and instead served to promote the MMORPG "World of Warcraft", which had been released five years prior in 2004. Both flavors sported designs promoting the game, and were available for a limited ten-week run.
Citrus Cherry's flavor formula remained the same, and it was marketed under the name "Mountain Dew Game Fuel Horde Red" as it represented the Horde. Game Fuel (Wild Fruit) was marketed as "Mountain Dew Game Fuel Alliance Blue," as it represented the Alliance. After their ten-week run, both flavors were discontinued.
Cancelled 2011 re-release[]
In 2011, for Game Fuel's release to promote Call of Duty: Modern Warfare 3, proof cans were made that show a planned re-release of Game Fuel (Wild Fruit), along with Citrus Cherry and Game Fuel (Tropical). This time, the flavor was rebranded as Game Fuel (Wild Berry), but used a very similar design and color as that of its previous release.
This release had a planned tagline of "DEW with a Hit of Wild Berry."
Trivia[]
- Game Fuel (Wild Fruit) was the first spinoff flavor that promoted a video game with Game Fuel (Citrus Cherry), a returning flavor. The trend would continue in subsequent Game Fuel promotions except for 2012's Dew XP promotion for Halo 4 (in which only Game Fuel Citrus Cherry returned) and 2017's Every60Seconds promotion (in which a previously discontinued flavor was brought back alongside a new Game Fuel flavor).
- Game Fuel (Wild Fruit) was also the first spinoff flavor that promoted World of Warcraft with Game Fuel (Citrus Cherry), the second being 2024's Game Fuel (Citrus Blackberry).