Mountain Dew Wiki
Mountain Dew Wiki
Game Fuel (Wild Fruit)
Game Fuel Wild Fruit Logo.png
Wild Fruit version of Game Fuel's logo.
Flavor: Wild Fruit
Color: Cobalt Blue      
Current Status: Discontinued
Locations Available: United States
Year(s) Available: 2009
Similar Flavors: Mountain Dew Red
Dark Berry
Dark Berry Bash
Blue Shock Freeze
Thin Ice Freeze
Game Fuel (Charged Berry Blast)
Arctic Burst
Diet Ultra Violet
Diet Flare
Liberty Brew
Related Promotions: Game Fuel Promotion

Game Fuel Wild Fruit (Also known as '"Game Fuel Alliance Blue") was a Mountain Dew flavor variant. It debuted in the 2009 Game Fuel Promotion for World of Warcraft. It's tagline was "DEW with a Punch of Wild Fruit Flavor."


Game Fuel (Wild Fruit) was a wild fruit flavored soda, and was cobalt blue in color.


Main article: Game Fuel Promotion

Having been used to coincide with the game "Halo 3" in 2007, the original Game Fuel flavor was brought back in 2009 to promote the MMORPG "World of Warcraft", alongside this new flavor. It was marketed under the name "Mountain Dew Game Fuel Alliance Blue" as it represented the Alliance. After their 10 week run, they were taken off shelves.


  • Game Fuel Wild Fruit was the first companion flavor that promoted a video game with Game Fuel Citrus Cherry, a returning flavor. The trend would continue in subsequent Game Fuel promotions except for 2012's Dew XP promotion for Halo 4 (in which only Game Fuel Citrus Cherry returned) and 2018's Every60Seconds promotion (in which two previously discontinued flavors were brought back as Game Fuel flavors).