Game Fuel Electrifying Berry was a Mountain Dew flavor variant. It debuted during the October 2013 Game Fuel Promotion for Xbox One, alongside the returning original Citrus Cherry flavor. Its tagline was "DEW with a Charge of Electrifying Berry flavor with other natural Flavors."
Game Fuel (Electrifying Berry) was Violet in color and was a combination of two flavors, Goji Berry and Strawberry, which was similar to Goji Citrus Strawberry.
- Main article: Game Fuel Promotion
In July 2013, certain fans were given the opportunity to test this flavor, which was at the time labeled "Goji Strawberry."
By August 2013, final label designs for this flavor and Citrus-Cherry Game Fuel had been created, as images of bottles of both were posted on the app Instagram, and bottles were given out to DEW fans at PAX Prime 2013. Both flavors supported different games, with Electrifying Berry supporting "Ryse: Son of Rome" as well as "Kinect Sports Rivals."
In October 2013, both Game Fuel flavors hit stores and featured codes under their caps that gave people a chance to win free Xbox Ones. The promotion lasted until the end of the year, and the flavors were subsequently pulled from shelves.
- Game Fuel Electrifying Berry was the third companion flavor to promote Xbox One with Game Fuel Citrus Cherry, a returning flavor.
- This was the first time, that both Game Fuel Citrus Cherry and Electrifying Berry don't have Brominated Vegetable Oil in it.