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Frost Bite

Frost Bite is a Franchise Exclusive Mountain Dew flavor available since March 2020 only at Walmart stores.

Description

Frost Bite, described as "a burst of icy refreshment and cool melon" flavor of Mountain Dew. It's pretty similar to another Dew flavor, which has a similar shade of Cool Melon flavor, Arctic Burst. It is dark blue in color.

Tagline

Its tagline is "Naturally & Artificially Flavored DEW."

History

Frost Bite was first leaked on the Mountain Dew Subreddit in late 2019. However, the community and moderation team prevented the leak's spread, both to prevent the drink's launch from potentially getting canceled (based on what happened to Happy Dew Year), as well as for the safety of the leaker.

On January 15th, 2020, in a r/MountainDew Reddit post, Frost Bite was leaked by a PepsiCo employee named "mtndewinsider," showing an advertisement of a 16.9-ounce bottle of Frost Bite to which he later received as a 20-ounce test sample bottle. Also, the employee also gave a statement about the release, stating that it would get released in Walmart stores and mentioning a release date of April 2020.

Officially, it was released to Walmart stores in the United States on March 23rd, 2020 as a permanent flavor, and was sold in 12-packs, 24-pack cubes, 16.9-ounce bottle multipacks, and 20-ounce Sidekick bottles.

Frost Bite Zero Sugar

In January 2021, a SmartLabel listing for a 20-ounce bottle of Frost Bite Zero Sugar got leaked. A few days after the leak, it was confirmed by a Pepsi employee on the Dew Drinker Discord that it was planned to be released sometime around April 2021, and would be available in 12-packs and 20-ounce bottles. A week later, another leak from a Mountain Dew fan group on Facebook revealed that Frost Bite Zero was officially set to release on March 22nd, 2021.

Trivia

  • This flavor was leaked long before its release on the Dew Drinker Discord.
  • This is the third Mountain Dew flavor exclusively released at a retail store, the first being Typhoon's 2011 Back by Popular DEWmand re-release (another Walmart exclusive) and the second being the Dollar General exclusive Maui Burst.
  • Frost Bite was initially planned to be released for a limited time from March 2020 to June 2020. It was later changed to be an exclusive flavor for the rest of 2020 only in Walmart stores in the United States. Employees have stated that its status past 2020 depends on its success at Walmart.
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