Not to be confused with Green Label, a discontinued Label Series Mountain Dew flavor.
Green Label Art was a promotion that involved a collection of Mountain Dew bottles designed by the creative minds from the world of contemporary art and culture. Six designers of each series of a volume release their inner invitation to use a 16 oz. aluminum bottle as their canvas to create their own expression of Mountain Dew. Together they've kicked off the remarkable Green Label Art design collection, available nationally in 2008 for a limited time only.
Each design can be in a national voting raffle chosen by a popular vote of national actual production and distribution. Since 2007, the brand undergone featured works of art on its bottles and cans. As of 2011, this campaign has remained active; however, the Green Label concept has since branched out into four specific categories: art, sound (music), sports and gaming.
2007 Series[]
In Mid-2007, Mountain Dew started its Green Label Art program with a series lineup of limited edition designs created by graffiti, tattoo, graphic, stencil, and collage artists. This initial series marked the first use of the term Green Label Art to describe the use of artistic works on Mountain Dew product packaging.
Retail availability was limited and served as a market test until going national in 2008. Three of these bottles from the 2007 series release (Chuck Anderson, “Just Like Snowflakes,” Peat Wollaeger, “Bill Hilly,” and Troy Denning, “Concrete Dragon.”) had their designs included as re-issues in Volume I. The three re-issued bottles are differentiated by the lack of a small white rectangle containing a code next to the UPC.
This 2007 series lineup consists of twelve designs that include the following:
(1/12) TWEEQiM, “Dew Lords of the Deep”[]
TWEEQiM (Portland, OR)
“What if Mountain Dew was sourced from a mysterious uncharted land or planet? What would one find if they were to brave the deeps of that source? Lost civilizations? Relics? Liquids dwelling from creatures and totems worshiped - or feared?”
TWEEQiM is the design studio of husband and wife creative duo miQ willmOtt and THUY3. miQ made an early name for himself creating art for Guns 'N Roses, The Ramones, The Black Crowes and Skinny Puppy. THUY3 got her start working in the entertainment and toy industries, sharpening her skills in painting, digital art and the kustom kulture. THUY3 and miQ came together at their corporate art gigs- miQ as the art director for Hot Wheels and THUY3 as graphic designer for Barbie and Matchbox. They soon collaborated on mixed media, painting and custom designer toys. TWEEQiM's elaborate and illustrative approach to their work is why Dew approached them for the Green Label Art project.
(2/12) Chris Pastras with Paul Rodriguez, “Pharaohs of Dew””[]
Chris Pastras (Los Angeles, CA)
“The design came from Paul's head and my pre-existing work. I'll ask a guy what he wants, then interpret his ideas into my style.”
Chris Pastras emanates natural creativity. Stemming from his Noside Banks skate roots and extending throughout his dynamic visual art, Chris maintains a unique perception of fluid style and progressive technique. Aware of these qualities, fellow skater and Dew athlete Paul Rodriguez didn't think twice before inviting Chris to participate in a true collaboration of skate and art. During a 72-hour brainstorming session between these two skate icons, various design concepts were thoughtfully sketched. Paul's lifelong aspiration to visit Egypt kept showing up in design ideas, and their creative alliance evoked “Pharaohs of Dew.” The Pastras-Rodriguez partnership is an archetype of cultural object d'art.
(3/12) Troy Denning, “Concrete Dragon”[]
Troy Denning (New York, NY)
“I wanted to make my bottle look like a magic elixir from a samurai's medicine pouch. Something to get him through battle.”
Troy Denning has 19 solid years of tattooing experience under his belt. Having studied extensively in Europe and Japan, Troy has learned from the best in the industry. With an undeniable passion for his work and the craft of tattooing, it was only a short time before Dew found out about Troy and his Lower East Side fusion studio and gallery, Invisible NYC. With a bivrant and crisp style that pays respect to the Japanese Irezumi, Troy and his studio are big supporters of NYC's tattoo and contemporary art communities.
(4/12) Adam Juresko, “Paper Tigers”[]
Adam Juresko (Richmond, VI)
“I've been using tigers, because, like sharks, I'm terrified of them. I'd like to think that by using their images, little by little, I'll become accustomed to them. Then one day, if I ever come across one, I'll be able to pet it.”
Adam Juresko makes his art almost entirely from cut-n-paste mixed media. It's not a graphics program, but rather a technique that involves literally cutting and pasting with scissors and glue, newsprint type, wallpaper, his own drawings or whatever he can get his hands on. Dew chose Adam to be a part of this project because of his raw, simplistic approach to creativity and design. When Dew ran into trouble downloading his art files for his bottle design, he referred us to a friend who scanned the collage for him. Adam explained: “Sorry, I have no idea how to use a computer.”
(5/12) Dr. Revolt, “Splish Splash”[]
Dr. Revolt (New York, NY)
“I love the so-almost fluorescent color. And I just wanted to be splashin' that yellow-green dew around like an 'urban hillbilly' gone wild!!!”
Dr. Revolt began his practice in 1977 as an original member of the historic New York City graffiti crew, The Rolling Thunder Writers (RTW). Dr. Revolt became known for doing both tags and elaborate, colorful murals with psychedelic and comic-art influence on the Broadway No. 1 subway line. His artwork has been featured in classic hip-hop films such as “Wild Style” and “Style Wars”. These days, NYC subways are graf free — but Revolt shows his work internationally, in art scenes as diverse as Baltimore and Paris. He was approached to participate in this project as Dew's aluminum bottle provided the perfect canvas for his colorful expressions.
(6/12) Mark Nardelli with 5Boro, “Don't Sleep”[]
Mark Nardelli (New York, NY)
“DON'T SLEEP was inspired from the 60's rock posters and the concept of Dew's energy powering the many layers of NYC's nonstop infrastructure.”
Mark Nardelli, graphic designer for 5Boro Skateboards, has been a NYC skate scene local since the early '90s. Open for business 24-7 like the city itself, he keeps his lights and laptop on round the clock. “You must have fun during the process of any project,” says Nardelli, “this can be blowing out a pair of desk speakers, skating in the office or settling down for a focused work session.” For both 5Boro and personal work, Nardelli looks to the handmade aesthetic of letterpress type, imperfect textures and references with a crude character. His inspiration comes from the bold flair of early '60s protest and rock posters; he's always had an eye for graphic treatments and color, long before the era of computer graphics.
(7/12) Mark Nardelli with 5Boro, “Pop Art Pirate”[]
Mark Nardelli (New York, NY)
“POP ART PIRATE was inspired from 60's anti-war posters mixing crudely cut stencil type with iconic images including a Dew bottle for the nose of the skull. They eye patch and the 'PA Pirate' Baseball hat were traits taken from 5Boro pro rider Dan Pensyl.”
Mark Nardelli, graphic designer for 5Boro Skateboards, has been a NYC skate scene local since the early '90s. Open for business 24-7 like the city itself, he keeps his lights and laptop on round the clock. “You must have fun during the process of any project,” says Nardelli, “this can be blowing out a pair of desk speakers, skating in the office or settling down for a focused work session.” For both 5Boro and personal work, Nardelli looks to the handmade aesthetic of letterpress type, imperfect textures and references with a crude character. His inspiration comes from the bold flair of early '60s protest and rock posters; he's always had an eye for graphic treatments and color, long before the era of computer graphics.
(8/12) jeffstaple, “Staple X”[]
jeffstaple (New York, NY)
“2007 is Staple's 10th Anniversary. Coincidentally, the traditional gift for a 10th anniversary is aluminum or tin; so the bottle in its existing form was a perfect canvas. I wanted to create a simple and elegant design that enhances the qualities of the bottle itself.”
Jeff Ng, aka jeffstaple, has masterfully created a unique perspective for communication through his company Staple Design. From his headquarters at his boutique, The Reed Space, Jeff and his creative associates produce Staple clothing as well as projects for everyone from Burton to Apple. 2007 is an important year for Jeff — he's just opened The Reed Space store in Japan, and is also celebrating 10-years of Staple Design. As part of the 10-year celebration, Staple Design is issuing many limited edition items, including his Dew bottle design.
(9/12) Peat Wollaeger, “Bill Hilly”[]
Peat Wollaeger (St. Louis, MI)
“Too much exposure to spray paint fumes and a vintage bottle of Mountain Dew.”
Peat started doing urban-influenced graphics in the early 90's. After seeing the works of guerrilla artist Banksy, he was inspired to try stencils and spray paint to reproduce his illustrations. Now stenciling is his medium of choice because they “look the best on the street.” Dew became interested in Peat after seeing his imaginative viral videos in which he portrays his stencil characters in costume. Check out the video of his rendition of the retro Dew character Bill Hilly at www.greenlabelart.com
(10/12) Methamphibian, “Tundra”[]
Methamphibian (Los Angeles, CA)
“The idea for the bottle concept comes from the amalgamation of recurring themes found in my current designs: dark, alluring, seductive woman's face juxtaposed onto a contrasting drab, military-inspired camouflage background. It's all about bringing polar opposites together, not only in the design itself, but the introverted nature of the artwork is mated with the extroverted identity of Mountain Dew.”
An elusive character in the world of art and design, Peter Kim created Methamphibian as a pseudonym and ongoing creative endeavor encompassing illustration, sneaker customization and apparel. With a design philosophy centering on DIY principles — a pillar of the Green Label Art project — Methamphibian's collaborations with brands like DC Shoes introduced Dew to the artist. His focus on individuality made him a perfect match for this project, where he takes an introverted approach to Dew's extroverted persona.
(11/12) Chuck Anderson, “Just Like Snowflakes”[]
Chuck Anderson (Chicago, IL)
“My bottle illustration was inspired by the highs and lows everyone goes through during the course of a regular day, with the intense colors intended to bring fun and life to an otherwise chaotic and confusing world.”
Chuck's creative approach is just as appealing to Dew as his artwork for this project. “Almost everything I do is unscripted,” he explains. “there are rarely mock ups or pencil drawings or sketches. I get my hands dirty right away. I just get right into it.” Chuck's style ranges from surrealistic kaleidoscopic skyscapes to ornate, handcrafted illustrations. Chuck boasts an impressive client list including Triple Five Soul and Nylon, as well as Lupe Fiasco's album cover.
(12/12) JT Woodruff with Hawthorne Heights, “Umbrellas”[]
J.T. Woodruff (Dayton, OH)
“The umbrella signifies our band shielding us from the adversity we've been dealing with. The tulips signify renewal and hope.”
In a matter of two years after forming, Hawthorne Heights staked their claim as a leader of the new rock scene. Their debut album is marching toward platinum, driven by the band's non-stop touring schedule, Dew has been an active supporter of Hawthorne Heights since 2004, when they first appeared in the “Dew Circuit Breakout” show on MTV2. Dew was surprised to learn recently that lead singer JT Woodruff is also a conceptual artist, and immediately asked him to be a part of the Green Label Art project. JT likes irregularities in art — “Art is not perfect,” he says, “Just as I am not.”
(2008) Volume I[]
In February 2008 and March 2008, Volume 1 of the Green Label Art series was released nationally across the United States. This set includes the select previous three (Chuck Anderson, “Just Like Snowflakes,” Peat Wollaeger, “Bill Hilly,” and Troy Denning, “Concrete Dragon.”) from the 2007 series release re-issued and several new designs from many talented artists.
In a booklet of the promotion, they announced that the second volume of six more one-of-a-kind bottle designs from 6 new artists was planning to make their debut in Fall 2008.
This 2008 Volume I series lineup consists of seven (3 being reissues, 3 being new designs, and 1 being a chase bottle design) designs that include the following:
(1/7) Chuck Anderson, “Just Like Snowflakes” (RE-ISSUE)[]
Chuck Anderson (Chicago, IL)
“My bottle illustration was inspired by the highs and lows everyone goes through during the course of a regular day, with the intense colors intended to bring fun and life to an otherwise chaotic and confusing world.”
Chuck's creative approach is just as appealing to Dew as his artwork for this project. “Almost everything I do is unscripted,” he explains. “there are rarely mock ups or pencil drawings or sketches. I get my hands dirty right away. I just get right into it.” Chuck's style ranges from surrealistic kaleidoscopic skyscapes to ornate, handcrafted illustrations. Chuck boasts an impressive client list including Triple Five Soul and Nylon, as well as Lupe Fiasco's album cover.
(2/7) DEZ, “Do the Dew”[]
DEZ (Houston, TX)
“DEW is about excitement and adventure. That time when everyone is asleep and your adrenaline levels are at their peak. Your pounding heart fills the night's sound void. Everything is green for your eyes, like night vision. You've got a wall to paint — you must complete your mission.”
DEW is proud to introduce the world to Dez's animated lines and brilliant colors. He rose to the top of the 2007 Green Label Art design contest, competing against thousands of artists and designers for a spot on this year's roster. Honing his style through involvement in his local hip hop scene, Dez is known for his work on everything from walls to T-shirts, sneakers and furniture. He has explored graffiti's application through airbrush, old school caps and the computer. Now he can add one more canvas to his list: our aluminum bottles.
(3/7) Haze, “MD Superstar”[]
Haze (New York, NY)
“I wanted my bottle to jump off the shelves with a super vibrant, pop art kind of vibe. I've always liked Dew since I was a kid so I also wanted the design to feel somewhat timeless while still being current. It's cool getting a chance to put my stamp on a true piece of Americana.”
Eric Haze has been making an impact for over 30 years with creative influence in the worlds of art, product design and graphics. After spending the '70s and '80s on the front lines of the NYC graffiti movement, Haze opened his design studio in '86 and went on to design classic logos for The Beastie Boys, LL Cool J, Public Enemy, MTV and many more. These days Haze remains world renowned for his graphics and fine art work, as well as his trailblazing streetwear clothing brand.
(4/7) Peat Wollaeger, “Bill Hilly” (RE-ISSUE)[]
Peat Wollaeger (St. Louis, MI)
“Too much exposure to spray paint fumes and a vintage bottle of Mountain Dew.”
Peat started doing urban-influenced graphics in the early 90's. After seeing the works of guerrilla artist Banksy, he was inspired to try stencils and spray paint to reproduce his illustrations. Now stenciling is his medium of choice because they “look the best on the street.” Dew became interested in Peat after seeing his imaginative viral videos in which he portrays his stencil characters in costume. Check out the video of his rendition of the retro Dew character Bill Hilly at www.greenlabelart.com
(5/7) Scott Lenhardt & Danny Davis, “Reflections of Dew”[]
Scott Lenhardt & Danny Davis (New York, NY)
“Collaborating with Danny on the bottle was like hanging out with a friend I hadn't seen in a while, even though we'd never met. We seemed to be on the exact same page, so coming up with an idea was easy.”
With the design of over 45 Burton snowboard graphics under his belt, Scott was a natural collaborator for DEW snowboarder Danny Davis. Scott brings 10 years of commercial and fine art experience, including designs for Nike, while Danny brings his explosive amplitude and contagious energy. Scott's natural minded style easily fused with Danny's active outdoor lifestyle, resulting in an organic bottle design collaboration.
(6/7) Troy Denning, “Concrete Dragon” (RE-ISSUE)[]
Pushead (San Francisco, CA)
“I wanted to make my bottle look like a magic elixir from a samurai's medicine pouch. Something to get him through battle.”
Troy Denning has 19 solid years of tattooing experience under his belt. Having studied extensively in Europe and Japan, Troy has learned from the best in the industry. With an undeniable passion for his work and the craft of tattooing, it was only a short time before Dew found out about Troy and his Lower East Side fusion studio and gallery, Invisible NYC. With a bivrant and crisp style that pays respect to the Japanese Irezumi, Troy and his studio are big supporters of NYC's tattoo and contemporary art communities.
(7/7) Pushead, “The Course Marker” (CHASE BOTTLE)[]
Troy Denning (New York, NY)
“The difficult track is lined with course markers; the type that the individual will try, but only a few can ever pass. Boundaries that push the individual with all their might. In the distance is the finish line, a beautiful butterfly right after metamorphosis. The metamorphosis of successfully finishing the path of the course markers. This beauty represents success and Mountain Dew quenches that success.”
A graphic artist and illustrator rooted in the underground, Pushead recently celebrated the 25th anniversary of this nomme de plume. From his roots in Boise to the double decade homestand in San Francisco, he's created iconic symbols like Metallica's “Damaged Skull,” The Misfits' “Evileye” and The Exploited's “Mohican Skull.” From hardcore to metal, he's designed merch and covers for the likes of Motley Crue, Corrosion of Conformity, Rush, Prong, SSDecontrol, Ministry, Rattus, Cocobat, Kylesa, and even the infamous Dr. Octagon cover, to name only a few. A widely recognized part of the skateboard world, with graphics for Zorlac, Thrasher, Zero, Conspiracy, Real, and more. Somehwere, somehow, a Pushead piece has surely passed your way… before this exclusive bottle.
(2008) Volume II[]
In Fall of 2008 another 6 bottles were released and included the work from: Billy the Artist, Mark Smith, Mike Sutfin, PJ Richardson, MAZE and Troy Denning.
This 2008 Volume II series lineup consists of six designs that include the following:
(1/6) Billy the Artist, “Open Eyes”[]
Billy The Artist (New York, NY)
“My bottle's name follows my artistic philosophy. Don't just look forward, but keep your eyes open and see what opportunities are around you. It's as simple as black and white. DEW is all about being free; enjoying the exciting things that life can give you, and keeping your eyes open.“
Billy the Artist lives by his mantra of “create your own reality.” Capturing the energy of the city around him, Billy's created his own style called “urban primitive,” a kaleidoscope of puzzle-like images that captured DEW's attention immediately. Billy has participated in everything from Art Basel Miami and art openings around the country to creating art for everyone from Suzuki to the Woodstock '99 Festival.
(2/6) Mark Smith, “Happy Heads”[]
Mark Smith (Portland, OR)
“We are all unique individuals, yet we gather in tribes, families of commonality. We have the same bits and pieces. We sit alone in the dark together watching movies and laugh and cry at the same time. We are me. Sometimes it's hard to tell where you begin and I end.”
Skilled in multiple disciplines from concept imaging to custom graphics, Mark Smith blends art and commerce on a daily basis as Creative Director at Jordan Brand. At night he spends his time as a curious artist, exploring storytelling through everything from paint to print to sculpture to music; dedication that DEW admires. In addition to typically showing his work twice a year, Smith is currently working on a book and producing a film.
(3/6) Mike Sutfin, “Hessian Henchman”[]
Mike Sutfin (Emeryville, CA)
“The Hessian Henchman waits patiently at the summit of the sacred mountain, blasting heavy metal in the moonlight while carving oak with sharp steel. At dawn, a mysterious mist forms, and the Hessian captures the lime green potion. Drink it and feel the might of a thousand wolves.”
With roots in music, skateboarding and fantasy, Sutfin paints what he loves. In '96, he began a career in gaming, working on Dungeons & Dragons, Magic: The Gathering and World of Warcraft. By '01 he had created illustrations for Star Wars and Dark Horse comics. After moving to California, Sutfin created graphics for skate brands like DC and Foundation. He is known for his precise attention to detail, dynamic compositions, veggie fajitas recipe and an iron-fisted work ethic.
(4/6) PJ Richardson, “J Church”[]
PJ Richardson (Los Angeles, CA)
“I took inspirations from time spent in Washington DC where friends exposed me to Go-go music. Essentially, the premise of Go-go is to shout out everyone you know, and so I used the bottle canvas to shout out friends, DEW and everything else in between.”
A true California native, PJ was born in SoCal and grew up in downtown San Francisco, where his affinity for graf and letter forms was born. He spent his earliest years beautifying the local Muni transit system, before a show at a local museum catapulted PJ into the world of fine art. Studied in illustration and computer animation, PJ went on to develop his repertoire of logo, music video and illustration work at his design studio Laundry! which is where DEW found out about his unique style. LAUNDRYMAT.TV
(5/6) MAZE, “Dew Celebration”[]
Stephan “Maze” Georges (Brooklyn, NY)
“I was inspired by my trip to Brazil for carnival. I wanted to evoke that feeling of celebration, as my way of celebrating the DEW within us all. There was a sense of passion and fire that I felt in Rio that I translated using new school and old school graf elements.”
MAZE started sewing at the age of ten and hasn't stopped since. As a teenager, he got sucked into the world of graffiti and quickly began making a name for himself in the game. His early street art experiences continue to inspire his clothing design, allowing him to create urban sportswear with a functional edge. When not designing, MAZE surfs, snowboards, skates and rides fixed gear bikes, hobbies that DEW can appreciate.
(6/6) Troy Denning, “Fearless Fury”[]
Troy Denning (New York, NY)
“The mist represents the calmness while the tiger represents raw power and majesty in reserve, a theme often reflected in my work.”
Having studied extensively in Europe and Japan, Troy Denning has learned from the best in the industry. With 18 solid years of tattooing experience under his belt, his undeniable passion for his work and for the craft of tattooing is evident in his vibrant and crisp style that pays respect to the Japanese irezumi. His impressive portfolio and his support of New York's tattoo and contemporary art communities led DEW to Troy and his fusion studio and gallery, Invisible NYC.
(2009) Volume III[]
In 2009 another 6 plus 1 chase bottle were released and included the work from: Pushead, Nathan Cabrera, Jeff McMillan, Stephen Bliss Claw Money, UPSO and Evan Coburn.
This 2009 Volume III series lineup consists of seven (6 being new designs and 1 being a chase bottle design) designs that include the following:
(1/7) Pushead, “ScareCrow Genie”[]
Pushead (San Francisco, CA)
“The course passes a desert oasis. The rising heat fabricates vapors of illusion; and then as billowy clouds start to form from the sand, a tall menacing shape appears. Stiff, yet lifelike, with arms outstretched, the ScareCrow Genie wards off those who trespass, yet grants the wish of thirst to those in need. The power from the ScareCrow Genie's hands rains Mountain Dew over the dry parched lips of the racer's mouth. Quenched, the race continues…”
Hailing from San Francisco, Pushead, is a self-described “underground renaissance man” whose signature punk-influenced artwork has appeared on skateboards, sneakers, vinyl toys, clothing, posters and record sleeves for renowned bands like Metallica and The Misfits. A published writer and regular contributor to the unofficial Bible of skateboarding, Thrasher Magazine, he also owns two indie-record labels, Pusmort and Bacteria Sour.
(2/7) Nathan Cabrera, “The Revolution Will be Mechanized”[]
Nathan Cabrera (Los Angeles, CA)
“I've always loved the idea of young kids building bruiting robot sidekicks. The image pays homage to modern science fiction, kid think and empowering youth with the idea that they can make anything no matter the size or complexity. Who's going to pick on you with a two-ton robot at your side?”
The self-taught Nathan Cabrera is a versatile LA-based artist who moves effortlessly between sculpting, painting, vinyl toys, computers, fashion, television and print. His work has been featured in galleries worldwide and graced the covers of Juxtapoz, Flaunt and Arkitip. He got his start producing and coloring graphic novels for DC and Marvel Comics. He has also worked with Converse, Nike, Levi's, Maharishi, HUF and other respected lifestyle brands.
(3/7) Jeff McMillan, “Beware Mountain”[]
Jeff McMillan (Long Beach, CA)
“My Yeti design is inspired by three characters: The Wampa from Empire Strikes Back, Snow Monster in the Matterhorn at Disneyland and The Abominable snow man from the claymation Christmas special Rudolph the Red Nose Reindeer.”
A California native residing in Long Beach, Jeff McMillan studied illustration at the Academy of Art in San Francisco and the prestigious Art Center College of Design in Pasadena. His intricate, detailed artwork is heavily influenced by '80s pop culture. Jeff also has the distinct honor of being a featured blogger on Slamxhype - a top lifestyle website that is read in over 130 countries.
(4/7) Stephen Bliss, “Ocean of Mountain Dew”[]
Stephen Bliss (New York, NY)
“I imagined there to be a world inside every bottle of MD — an adventure — a huge ocean of Dew with sea creatures. The scene is frozen, on the brink of chaos; the ship is about to be pulled under the ocean and the volcano will erupt. The birds are scattering in anticipation. A different adventure lives in every bottle.”
Stephen Bliss is based in NYC where he serves as the Senior Artist at Rockstar Games. He is responsible for painting and designing packaging, magazine covers, posters and billboards for the wildly successful Grand Theft Auto series. Over the years, his sublime illustration abilities have been tapped by a range of top brands including Sony, Nintendo, Pepsi, MTV and Burton, as well as GQ, Sunday Times, ID and Time Magazine.
(5/7) Claw Money, “Ups and Downs”[]
Claw Money (New York, NY)
“I use the soda's effervescent flavor as my inspiration for the art. My use of color and imagery is both boisterous and vociferous. Trying to illustrate the indisputable, lip smacking uniqueness that is both Claw Money and Mountain Dew.”
Claw Money is recognized the world-over for her signature “paw with three claws” icon. With deep roots in the New York graffiti scene, her namesake clothing and accessories line has garnered a strong celebrity following from the likes of MIA, Cameron Diaz, Kanye West, Pete Wentz, and more. Major brands including Nike, Boost Mobile, Calvin Klein, K2 and The Gap have signed her up for exclusive collaborations.
(6/7) UPSO, “Wake Up”[]
UPSO (Toledo, OH)
“The illustration on this bottle represents not only what it feels like to first chug some Mountain Dew but also the reaction one might have upon first seeing this unique design and packaging.”
UPSO is a Toledo, OH-based graphic artist, curator and publisher. He has worked with brands such as Kid Robot, MTV and Converse, and his artwork has been displayed in magazines, books and on gallery walls around the world. Since 2001, he has published the critically-acclaimed art magazine, Faesthetic, and has worked as a curator for companies like Threadless and Scion. UPSO.ORG
(7/7) Evan Coburn, “Circle of 8” (CHASE BOTTLE)[]
Evan Coburn (Los Angeles, CA)
“The label design is meant to create a playful sense of mystery. Using some of my favorite scientific elements, I encoded the bottle with all kinds of hidden information. The lettering brings it all into focus…”
Evan Coburn is a Los Angeles based artist who has studied fine art in both Europe and Southeast Asia. A former chemistry student, Evan strives to express the human element that exists outside of time. He combines a blend of modern day alchemical symbols with a variety of graphic elements to create images that explore the mystery of life. Evan's work asks a simple question. What is it that takes a handful of chemicals and gives it life? With a strong sense of composition and a unique approach to image manipulation, Evan's work explodes with vibrant colors and a dynamic uplifting sense of style.
(2008 & 2009) Chase Bottles[]
The Chase bottles are two separate individual releases (one bottle per volume) from Volume I (2008) and III (2009). These two are “The Course Marker,” which was used as a promotional bottle to hand out at events and was not available retail, and both “Circle of 8,” released in low quantities and not advertised.
2008: Pushead, “The Course Marker”: Promotional bottle only available at special events from PepsiCo (where they would sometimes be signed by the artist). Never released retail. A number of these bottles leaked onto eBay from different sources – Pushead himself sold some of his own batch to prevent fans from getting ripped off by high prices.
2009: Evan Coburn, “Circle of 8”: Released in limited amounts – approx. 1 in 5 cases, or less than 1/100 bottles. Not advertised alongside the rest of the volume. Held to a mirror, reads: “Ego Sum Principium et Finis”. “The label design is meant to create a playful sense of mystery. Using some of my favorite scientific elements, I encoded the bottle with all kinds of hidden information. The lettering brings it all into focus…”
(2007 - 2011) Other Cut Releases[]
During 2007, many artists uploaded their design on the website in hope to get featured in the series. Some designs consist of The Dew Monster, and many others.
(2007 - 2008) Similar Bottle Releases[]
Around the same time when Green Label Art was active, other 16 oz. aluminum bottle designs were released that looked like they were from the same promotion. However, they're not part of the Green Label Art collection (although they are frequently listed).
This similar bottle releases series lineup consists of one being a Game Fuel (Citrus Cherry)'s 2007 Halo 3 bottle, 4 part NASCAR series designs, and another 4 part Stars and Stripes designs. Altogether, they are nine extraordinary designs that include the following:
(2007) Halo 3[]
Game Fuel (Citrus Cherry) 16 oz. bottle.
- Main article: Citrus Cherry
Game Fuel (Citrus Cherry) was first released in stores with Halo 3 branding from August 13th, 2007 to November 4th, 2007 for 12 weeks nationwide in the United States in various sizes such as 20-ounce bottles, 2-liter bottles, 12-packs, and a similar bottle although not part in Green Label Art 16-ounce bottle. It was also available in the Slurpee for about half of a year in some places.
This Game Fuel (Citrus Cherry) 16 oz. aluminum bottle release is distinctly unique amongst the Green Label Art series and the similar release bottles because all of the 16 oz. aluminum bottle design mainly revolves around the original Mountain Dew.
(2008) Stars and Stripes[]
Stars and Stripes full series.
In 2008, there was a set released of 4 Stars and Stripes bottles. Not much known about this set, other than the set released in 2008.
(2008) NASCAR[]
NASCAR full series.
Similar to the Stars and Stripes set, it was released in 2008. Like its predecessor, not much is known about it.
Shop Series (2010)[]
This initial series marked the first use of the term Green Label Art to describe the use of artistic works on Mountain Dew product packaging. In June 2010, a contest entitled "Green Label Art: Shop Series" was announced, involving 35 independent skateboard retail store owners who partnered with artists local to their areas in order to design and submit the future can artwork designs. Approximately one million votes were submitted by the conclusion of this contest in October of the same year, with Street Science Skate Shop – a store in Tracy, California - being named the winner of a cash prize. This winning can design began appearing on 24 ounce Mountain Dew cans in early 2012.
Gallery[]
