Every60Seconds was a promotion by Mountain Dew and Microsoft for their new Xbox One X system. It was similar to 2005's Every10Minutes and 2013's Every2Minutes.
Launch
The promotion began on September 25th, 2017 where all of the current Mountain Dew flavors received a design change for their labels to promote the Every60Seconds promotion, in addition of even released two limited edition Mountain Dew Game Fuel flavors which was Game Fuel Arctic Burst, and Game Fuel Tropical Smash.
Ending
It stayed through September 25th, 2017, and until later on January 3rd, 2018, the Every60Seconds promotion ended, which had Game Fuel (Arctic Burst), and Game Fuel (Tropical Smash), has been pulled off from the shelves making these two limited edition flavors discontinued.
