Every2Minutes was a promotion by Mountain Dew and Microsoft for their new Xbox One system. Similar to the 2005 promotion, the Every10Minutes which gave away Xbox 360s.
How It Works
Every specially marked Mountain Dew contained code(s) which would get the person points, in which they bid on an Xbox One. All of this is according to the Citrus Cherry Game Fuel 12 Pack which is worth 200 points.
Regular Mountain Dew's 1-liter bottle design for the promotion
Regular Mountain Dew's dome bottle design for the promotion.