Every2Minutes was a promotion by Mountain Dew and Microsoft for their new Xbox One system. Similar to the 2005 promotion, the Every10Minutes which gave away Xbox 360s, and 2017's Every60Seconds promotion which gave away Xbox One Xs.
How the promotion worked
Every specially marked Mountain Dew contained code(s) which would get the person points, in which they bid on an Xbox One. All of this is according to the Citrus Cherry Game Fuel 12 Pack which is worth 200 points.
Photos
Regular Mountain Dew's 1-liter bottle design for the promotion
Regular Mountain Dew's dome bottle design for the promotion.
Diet Mountain Dew's Sidekick bottle design for the promotion.
Code Red's 20 oz. dome bottle design for the promotion.
Voltage's Sidekick bottle design for the promotion.
Live Wire's Sidekick bottle design for the promotion.
White Out's Sidekick bottle design for the promotion. Notice that the DEWmocracy trophy has been removed.
Game Fuel (Citrus Cherry)'s 6x2 12-pack design for the promotion, promoting Dead Rising 3.
Specially marked 24 pack box of Regular Mountain Dew.
