Dub the Dew was a promotion that allows fans to name a new Green Apple-flavored drink to be distributed at Villa Pizza restaurants. It was suspended due to an attack on the website.
In early August of 2012, Villa Pizza launched the promotion and its website, which allowed fans to submit and vote for potential good names for this Villa Pizza restaurant-exclusive Dew flavor to use. Not long after this promotion got into place, online communities (most notably 4Chan) began attacking/vandalizing the website due to lacking security, voting for vulgar and offensive names until they filled the top 10 list. After that, the website was then taken down and was not re-launched ever since.
In March 2013, it became available exclusively in Villa Pizza restaurants as a permanent flavor, named "Apple Mountain Dew". It was sold as regular fountain Dew with a shot of Green Apple syrup.
On July 9th, 2014, this flavor got renamed from "Apple Mountain Dew" to "Electric Apple." This Green Apple Dew flavor got joined by a companion flavor, Extreme Pomegranate. Electric Apple is still available, while Extreme Pomegranate was discontinued in 2015.