Dub the Dew was a promotion that allows fans to name a new Green Apple-flavored drink to be distributed at Villa Pizza restaurants. It was suspended due to an attack on the website.
In early August 2012, the Dub The Dew website was launched, which allowed fans to submit and vote for potential names for the next restaurant-exclusive flavor for Villa Pizza restaurants. Not long after the promotion began, online communities (most notably 4Chan) attacked the website, voting for vulgar and offensive names until they filled the top 10 list. The website was then taken down and has not been re-launched since.
In March 2013, the flavor became available exclusively at Villa Pizza, named simply "Apple Mountain Dew."
On July 9th, 2014, the flavor was renamed as "Electric Apple" and joined by a companion flavor, Extreme Pomegranate.