Diet Supernova was the diet version of Supernova that was released during the FanDEWmonium and won, which would have made it a permanent flavor. However, it was discontinued after 12 weeks into its store release due to low sales.
Description[]
Diet Supernova was a modified version of the regular American Supernova, using a low-calorie formula while retaining the same Strawberry Melon taste and bright magenta color.
Tagline[]
Its tagline was "Strawberry-melon Diet Dew."
History[]
Diet Supernova was originally released to taste testers as one of eight new diet flavors with a chance to become a permanent flavor. Eventually, it and Diet Voltage (both diet versions of flavors from DEWmocracy I) made it to the finals and were officially released to store shelves in March 2011.
Diet Supernova won FanDEWmonium with 55% of all votes, which resulted in it becoming a permanent Diet Flavor. In January 2012, months after it was announced the winner, Diet Mountain Dew Supernova was returned to store shelves and was featured in the Fuel the Frenzy promotion. Afterward, it was removed from shelves permanently due to low sales during the promotion.
However, it remained listed an option on the Official Dew locator website (although it did not have locations) until mid-2014. Some fans reported being able to locate Diet Supernova in various locations sporadically until at least 2014.
Trivia[]
- Diet Supernova was the first flavor to win a vote in the United States to become a permanent flavor and later be discontinued, followed by DEWmocracy II's winning flavor, White Out and DEWcision 2016's winning flavor, Pitch Black.