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Dew Nation Rewards was a promotion featuring all concurrent Mountain Dew flavors in various packaging sizes. The promotion was first held from April 2018 to mid-September 2018, before ending on December 31st, 2018. It later returned in February 2019, before ending once more on December 31st, 2019, and the program was succeeded by Dew Nation HQ.
Promotion Information[]
It allowed people to purchase participating Mountain Dew products and save your receipt for prizes, and then submit photos of your receipts showing participating Mountain Dew products and earn varying amounts of points for their purchases. Eligible purchase receipts required store name, time, and date of purchase and show participating Mountain Dew product(s). After points were earned for the purchase, the Dew Rewards Store could be browsed, and points could be traded to earn Mountain Dew-themed rewards.
History[]
2018[]
The Dew Nation Rewards promotion was first seen on Mountain Dew flavors in various package sizes as far back of April 2018.
On April 23rd, 2018, Baja Blast was re-released for the summer of 2018 featuring Dew Nation Rewards branding, with some bottles being found as early as April 14th, 2018.
In November 2018, some Dew Nation Rewards-branded 12-packs were spotted promoting the Badgers, the Wisconsin State University basketball team, with college and team gear promoting it.
2019[]
On January 2nd, 2019, Dew Nation Rewards was slated to make a comeback from approximately mid-March to early June for 2019, with Baja Blast Zero Sugar according to its prototype design. While Baja Blast Zero Sugar did not release in packaging in 2019, Dew Nation Rewards branding did return to Dew packaging.
On January 14th, 2019, a new lineup of Mountain Dew flavors called Amp Game Fuel was released. 4 flavors were initially released - Game Fuel (Charged Cherry Burst), Game Fuel (Charged Berry Blast), Game Fuel (Charged Original Dew), Game Fuel (Charged Tropical Strike).
Another new limited-edition flavor was released in May 2019 called Liberty Brew. However, instead of Dew Nation Rewards branding, it advertised another separate promotion called Dewnited States, which allowed you to collect state-themed Mountain Dew labels to earn a $100 Visa gift card.
Prizes[]
The Dew Nation Rewards contained miscellaneous Mountain Dew-branded clothing, electronics, and more.
Trivia[]
- Promotional material for Dew Nation Rewards, featuring its logo, can be found here.