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This page is about the voting events that happened in Canada. You might be looking for the non-Canadian DEWmocracy or Back by Popular DEWmand pages.
DEWmocracy and Back by Popular DEWmand were events that happened in Canada in 2013 and 2014 to decide two permanent Mountain Dew flavors for the relaunch of the brand, after caffeine restrictions were eased in the country in 2010. At that point, they were to be sold alongside the two permanent flavors at the time, Citrus Charge and Diet Mountain Dew.
The Flavors[]
The flavors in DEWmocracy Canada consisted of previously existing American flavors. These candidates were Voltage, Code Red, Supernova, and White Out. Voltage and Supernova were previous DEWmocracy 1 competitors, and White Out competed in DEWmocracy 2 stateside. Decaffeinated Code Red was previously available in Canada from 2002 to 2005, and was discontinued due to presumably low sales.
The 4 flavors for DEWmocracy Canada.
The Contest[]
The contest that coincided offered a chance to win $50,000 with every vote. Voters could cast their ballots through mobile, Facebook, or YouTube. There was also a contest for the best YouTube video promoting the flavors which would grant the winner 1% of the total sales from the winning flavor.
The Mountain Dew Canada Facebook Page also gave out daily prizes, which included a $50 Burton gift card, a $500 Burton gift card, a $25 KFC gift card, FRENDS headphones, and iON Air Pro WiFi Cameras.
Availability[]
Mountain Dew Canada released the 4 flavors in 20oz / 591mL bottles and in 12 can variety packs, which had 3 cans of each flavor in every pack. At the time of this contest, there were no 2L sizes. Supplies of 7-UP and Mountain Dew were decreased in order to make room for the new flavors. The promotion and the flavors were pulled from stores on June 9th, 2013, with Voltage announced as the winner on July 4th, 2013 on their Facebook page, despite the date of announcement having originally been July 14th, 2013. Voltage began appearing in stores throughout Canada on July 15th of the same year.
Back By Popular DEWmand Canada[]
Due to the popular demand for the three losing flavors of DEWmocracy Canada, Code Red, White Out, and Supernova were released for the summer of 2014 in Canada for a limited time only beginning on May 19th, 2014. Sampling kits were also released for the promotion before the official market release date.
Mountain Dew Canada revealed on August 5th, 2014 that over 550,000 votes had been cast and that Code Red had won, and was launched as a permanent flavor on September 2nd. It has not been revealed which flavor came in second or third, or how many votes each flavor received. Unlike with prior DEWmocracy promotions, a full flavor demographic was not disclosed at all during the course of the campaign.
Legacy[]
Voltage[]
After Voltage won the first contest, it consistently remained a popular flavor over the years.
Code Red[]
After its initial conclusion in 2014, Code Red remained available for purchase in 12-ounce cans and 20-ounce bottles until it was discontinued in 2019. In April 2021, it was reported that Code Red was reintroduced as an exclusive fountain drink flavor at Circle K, with a Froster Freeze variation being released later in June. This version replaced Berry Twister as the new Circle K-exclusive flavor, as confirmed by the Canadian Mountain Dew social media team.
In March 2024, Code Red was re-released with a new flavor formulation in 20-ounce bottles and continues to be sold in Canada.
White Out[]
In the Summer of 2022, White Out was re-released for a limited time alongside Purple Thunder in 16-ounce "king cans" exclusively in Circle K locations and never seen again despite having a rebranded design.
Supernova[]
In May 2023, Supernova was re-released as a Slurpee flavor at 7-Eleven locations. It remained available for a limited time throughout the Summer of that year.
Gallery[]
.png "Box-supernova (1).png (59 KB)")
