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DEWitos was a Mountain Dew flavor test marketed in a "Dew After Dark" campaign program from October to November 2014 alongside Lemonade with Ginger (Vault flavor 1), Mango Habanero (Vault flavor 3), and Rainbow Sherbet (Vault flavor 4) in Colleges and Universities. During testing, this flavor alongside other Vault flavors went viral from a Reddit post, made headlines and received largely negative backlash.
Description[]
DEWitos was a Doritos (Nacho Cheese) flavor of Mountain Dew and was orange in color. The student from the Reddit post stated that "It tasted like Orange with a Doritos aftertaste. It tasted like straight Doritos afterwards though."
History[]
From October to November 2014, PepsiCo launched a campaign program named: "Dew After Dark," aimed at college students in colleges and universities to taste test four Flavor Vault flavors as potential limited-time Game Fuel flavors. The flavors tested here are as follows: Lemonade with Ginger (Vault flavor 1), DEWitos (Vault flavor 2), Mango Habanero (Vault flavor 3), and Rainbow Sherbet (Vault flavor 4).
During testing, DEWitos went viral from a Reddit post alongside the other vault flavors in other headline news sources. As a response, PepsiCo confirmed that this was a real in a statement: “We are always testing out new flavors of Mountain Dew, and giving our fans a voice in helping decide on the next new product has always been important to us,” and “We opened up the DEW flavor vault and gave students a chance to try this Doritos-inspired flavor as part of a small program at colleges and universities.”
After the taste testing, DEWitos alongside Lemonade with Ginger and Rainbow Sherbet would never be released, while Mango Habanero would later be released in late 2016 as a Game Fuel flavor named Mango Heat.
Trivia[]
- The name DEWitos is a play on words, inserting the word "DEW" into "Doritos."
- This event was one of the many taste test sessions that Mountain Dew has hosted in a long time. Another test session was in 2009, where they held a tour of 17 cities in the United States to taste test seven flavors for the DEWmocracy 2 campaign.
- DEWitos appeared in the late-night show The Colbert Report on Comedy Central, which poked fun at the idea of a Mountain Dew-Doritos hybrid.
- Another Dew flavor, Cold Fusion Freeze, was mentioned in the same episode of the show.