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DEW-S-A

DEW-S-A was a Mountain Dew flavor originally released in Summer 2017 for a limited time. In March 2020, it was leaked that DEW-S-A would be coming back in July 2020 as a tie-in to the Tokyo 2020 Olympic Games, before being pushed back to 2021.

Description

DEW-S-A was a flavor of Mountain Dew of which was dark magenta in color. Its flavor was a combination of three existing flavors: Code Red, White Out, and Voltage, which represent the colors of the United States flag.

Tagline

Its tagline was "DEW United with 3 Flavors."

History

2017 Limited-Time store release

On February 11th, 2017, Mtn Dew Kid posted on his website page that a brand-new flavor of Mountain Dew called DEW-S-A was preparing to be released in the summertime. At the time, he speculated it may release to celebrate July 4th, based on its America-themed design.

Officially, it was released in stores in late April 2017 throughout the United States for a limited time in 12-packs and 20 ounce bottles until the start of August 2017.

2021 Limited-Time store release

After three years of popular demand to bring the flavor back, even after being succeeded by Liberty Brew, PepsiCo planned to rerelease DEW-S-A. This limited-time release was initially scheduled to be re-released in July 2020, with leaks stating it was to be rereleased alongside Liberty Brew, as a tie in to the Olympics. Due to the Olympics being delayed until 2021, the DEW-S-A rerelease was delayed as well.

On October 8th, 2020, a leaked internal reel video surfaced, showing upcoming plans for the Mountain Dew brand for 2021. This video reaffirmed much of the previously-leaked information for 2021, with new flavors including both seasonal flavors, such as Baja Flash, Baja Punch, Riddler's Brew, and Gingerbread Snap'd, as well as a new permanent flavor, Major Melon. This video also reaffirmed the rerelease of DEW-S-A.

Officially, it was released in stores in the United States on April 19th, 2021 for a limited time. In addition to being sold in 12-pack and 20 ounce bottles as before, this release was also available in 16.9 ounce bottle multipacks. It stayed on shelves until June 14th, 2021, when it was once again discontinued.

Trivia

  • In a similar 4th of July promotion, Mountain Dew Red, White, and Blue Combo Packs were available at select Sam's Club stores in the United States of 2014.
  • On April 15th, 2017, PepsiCo's Dew Locator was updated to include DEW-S-A.
  • This flavor was the first American or 4th of July themed flavor, the other being Liberty Brew.
  • The name DEW-S-A is a DEW-themed play on words, inserting the word "DEW" into "USA".
  • For it's original release in 2017, every can and bottle of DEW-S-A said "new flavor". That was removed for the 2021 release.
  • In 2017, the design for the 12 packs had a red background, which was changed to a blue background for its 2021 release.
  • During its 2017 release, most Dew flavors underwent a formula change, with the formula containing both HFCS & the artificial sweeteners Acesulfame Potassium and Sucralose/Splenda. This change lowers the calorie count to 100 calories for a standard can. DEW-S-A, like Game Fuel (Mango Heat) before it, used this new formula.
    • In the 2021 release, DEW-S-A's formula was changed, with the removal of the artificial sweeteners that the 2017 release would use. The calories for can are now 170, as per standard for Mountain Dew varieties.
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